Notes from 'Selling the Dream: Recruiting
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SUMMARY
The forum discussion centers on the "Selling the Dream: Recruiting" session from the Pampered Chef® National Conference 2007, led by instructor Suzie Lite. Participants shared their notes and insights on effective recruiting strategies, emphasizing the importance of setting clear personal recruiting goals, maintaining a lead list of at least 100 interested individuals, and utilizing the 4-Pile System during interactions with potential recruits. Key takeaways include the significance of personal storytelling, inviting prospects to explore opportunities, and conducting in-person interviews to foster connections.
PREREQUISITES- Understanding of direct sales principles
- Familiarity with the Pampered Chef® business model
- Knowledge of effective communication techniques
- Experience with goal-setting strategies
- Research the 4-Pile System for recruiting in direct sales
- Learn effective storytelling techniques for sales presentations
- Explore strategies for maintaining a robust lead list
- Study best practices for conducting in-person interviews with potential recruits
This discussion is beneficial for direct sales consultants, team leaders in network marketing, and anyone involved in recruiting within the Pampered Chef® framework or similar business models.
KellyTheChef
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DanielleQ
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Here you go...
Pampered Chef®
National Conference 2007
Wave 1
Sell the Dream: Recruiting
Before you do anything, you need to set goals and clearly define them. Start with:
1. What is my personal recruiting goal each month?
2. How many interviews do I want per month?
3. How many signed agreements do I want per month?
Aim for 100 people on your lead list at all times. Leads are just people who have expressed some sort of interest in the PC opportunity.
Selling the dream means helping someone else realize their dreams.
Recruiting is something you do for someone, not to them.
Think of some of the rewards you expected when you started your business:
Flexibility Money
Products Opportunity for Incentives
Now think of some of the rewards you’ve received from your business that you never expected:
Self-esteem Amazing Money
Training Support from Upline and Cluster
Self-Esteem Friendships
Recognition
THOSE are the rewards that keep you going each day. Why wouldn’t they keep others going as well? Every reward is something to be proud of!
When people say,”No,” it’s not “No” to you, it’s “No” to the opportunity. And that “No” usually means, “Not now.”
The 3 Essential Keys of Recruiting
1. INFORM others that the opportunity is available. Some guests at your shows have no idea that they it is even possible to do what you do! Inform them of the advantages of owning their own business. Remember that this business isn’t for everybody, but it is for anybody who is willing to work at it.
The most important part of your recruiting talk is your story! You want people to see that you wanted to be a part of this company. Inform them of the obstacles you’ve faced and how you’ve overcome them. Inform them that there are always obstacles, but there can always be overcome. Ask other successful recruiters how they work their story into their shows.
2. INVITE them to explore the possibilities, no to sign their first-born child away! Invite everyone individually, in person if possible (i.e. at check-out or during a one-on-one conversation at the show).
At the show, use the 4-Pile System (I like to call it full-service checkout.)
• Offer your guests a FREE recipe card from Pile #1. Ask them if they enjoyed the recipe (will they really tell you they didn’t?). When they say, “Yes,” let them know that the recipe card is just a little gift from you. If they say they don’t want one, let them know that they may not need the recipe, but you’re sure they have someone in their life that could use it. And give it to them. PERIOD!
• As you NOD your head, ask them if they’d like a little information on the opportunity and how they be part of your team. If they say, “Yes” or even, “Well….,” hand them the “Your Life, Your Way” brochure from Pile #2. If they say, “No,” that’s ok! Thank them for their honesty and move on!
Note on the head-nod thing: When you nod at someone as you ask a question, their natural instinct is to nod back! When you shake your head, you instill doubt, thereby causing them to doubt. Try it the next time you ask someone a question! Practice on your spouse or kids.
• At Pile #3, offer them the opportunity to host a Cooking Show. Just because someone isn’t interested in the business opportunity doesn’t mean that they can’t be a host! Don’t forget that! You have to book enough shows to be in front of enough people to generate enough leads to sign enough recruits! At Pile #3, have your Host Packets. If they decide to book a show, make sure you give them the packet and go through it with them.
• Pile #4 can be a variety of things. You can offer information on the Wedding Registry, our Fundraising program, or the opportunity to be on your Preferred Customer list, etc… It is always best to start with a, “Yes” (the recipe card) and then start at the top of the mountain (the business opportunity) and work your way down.
Pay each guest personal attention at check-out. That way, they know you were listening to them during the show. Ask, “Did you hear anything tonight that inspired you?” or “Were you one of the people who…?”
The most pivotal moment at a show is at the end when you are building your future business. You’re not trying to “close the deal” at the show (although some may be ready—and that’s ok too!), you’re just “opening the door.”
3. INTERVIEW in person. This shows support for the potential recruit. Go into the interview both with expectations and without expectations. Go in with the expectation that they will say, “Yes” to the opportunity. At the same time, go in without expectations, meaning: remember that if they pass on the opportunity, it has nothing to do with how much they like you!
Get to know the people you are interviewing. Speak their language! If they like something, ask them about it. Ask your questions, then be quiet and wait for the answer! There may be a little silence, but that’s ok. The need time to process the question. Don’t answer for them and don’t interrupt!!!
You’ve heard of the Golden Rule, right? You know, “Do unto others as you would have them do unto you.” But we need to live by the Platinum Rule. “Do unto others as they would have you do unto them!”
Pampered Chef®
National Conference 2007
Wave 1
Sell the Dream: Recruiting
Before you do anything, you need to set goals and clearly define them. Start with:
1. What is my personal recruiting goal each month?
2. How many interviews do I want per month?
3. How many signed agreements do I want per month?
Aim for 100 people on your lead list at all times. Leads are just people who have expressed some sort of interest in the PC opportunity.
Selling the dream means helping someone else realize their dreams.
Recruiting is something you do for someone, not to them.
Think of some of the rewards you expected when you started your business:
Flexibility Money
Products Opportunity for Incentives
Now think of some of the rewards you’ve received from your business that you never expected:
Self-esteem Amazing Money
Training Support from Upline and Cluster
Self-Esteem Friendships
Recognition
THOSE are the rewards that keep you going each day. Why wouldn’t they keep others going as well? Every reward is something to be proud of!
When people say,”No,” it’s not “No” to you, it’s “No” to the opportunity. And that “No” usually means, “Not now.”
The 3 Essential Keys of Recruiting
1. INFORM others that the opportunity is available. Some guests at your shows have no idea that they it is even possible to do what you do! Inform them of the advantages of owning their own business. Remember that this business isn’t for everybody, but it is for anybody who is willing to work at it.
The most important part of your recruiting talk is your story! You want people to see that you wanted to be a part of this company. Inform them of the obstacles you’ve faced and how you’ve overcome them. Inform them that there are always obstacles, but there can always be overcome. Ask other successful recruiters how they work their story into their shows.
2. INVITE them to explore the possibilities, no to sign their first-born child away! Invite everyone individually, in person if possible (i.e. at check-out or during a one-on-one conversation at the show).
At the show, use the 4-Pile System (I like to call it full-service checkout.)
• Offer your guests a FREE recipe card from Pile #1. Ask them if they enjoyed the recipe (will they really tell you they didn’t?). When they say, “Yes,” let them know that the recipe card is just a little gift from you. If they say they don’t want one, let them know that they may not need the recipe, but you’re sure they have someone in their life that could use it. And give it to them. PERIOD!
• As you NOD your head, ask them if they’d like a little information on the opportunity and how they be part of your team. If they say, “Yes” or even, “Well….,” hand them the “Your Life, Your Way” brochure from Pile #2. If they say, “No,” that’s ok! Thank them for their honesty and move on!
Note on the head-nod thing: When you nod at someone as you ask a question, their natural instinct is to nod back! When you shake your head, you instill doubt, thereby causing them to doubt. Try it the next time you ask someone a question! Practice on your spouse or kids.
• At Pile #3, offer them the opportunity to host a Cooking Show. Just because someone isn’t interested in the business opportunity doesn’t mean that they can’t be a host! Don’t forget that! You have to book enough shows to be in front of enough people to generate enough leads to sign enough recruits! At Pile #3, have your Host Packets. If they decide to book a show, make sure you give them the packet and go through it with them.
• Pile #4 can be a variety of things. You can offer information on the Wedding Registry, our Fundraising program, or the opportunity to be on your Preferred Customer list, etc… It is always best to start with a, “Yes” (the recipe card) and then start at the top of the mountain (the business opportunity) and work your way down.
Pay each guest personal attention at check-out. That way, they know you were listening to them during the show. Ask, “Did you hear anything tonight that inspired you?” or “Were you one of the people who…?”
The most pivotal moment at a show is at the end when you are building your future business. You’re not trying to “close the deal” at the show (although some may be ready—and that’s ok too!), you’re just “opening the door.”
3. INTERVIEW in person. This shows support for the potential recruit. Go into the interview both with expectations and without expectations. Go in with the expectation that they will say, “Yes” to the opportunity. At the same time, go in without expectations, meaning: remember that if they pass on the opportunity, it has nothing to do with how much they like you!
Get to know the people you are interviewing. Speak their language! If they like something, ask them about it. Ask your questions, then be quiet and wait for the answer! There may be a little silence, but that’s ok. The need time to process the question. Don’t answer for them and don’t interrupt!!!
You’ve heard of the Golden Rule, right? You know, “Do unto others as you would have them do unto you.” But we need to live by the Platinum Rule. “Do unto others as they would have you do unto them!”
janetupnorth
Gold Member
- 14,814
GourmetGirl
Silver Member
- 2,299
mommyhugz1978
Gold Member
- 3,695
missydivine
Gold Member
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chefann
Gold Member
- 22,050
L
luvs2cook
I was in Michelle's class last year and she really didn't overlap her information that much. This was my best workshop and it was on the last day!!!
I printed it out and now I need to highlight or put the 3 most important things I want to implement.
I did a show on Saturday night...only 3 people showed up and all 3 booked. Plus, I might have an all-male cooking show! It will be my first. So, 4 bookings!
I printed it out and now I need to highlight or put the 3 most important things I want to implement.
I did a show on Saturday night...only 3 people showed up and all 3 booked. Plus, I might have an all-male cooking show! It will be my first. So, 4 bookings!
chefann
Gold Member
- 22,050
KellyTheChef
Gold Member
- 7,533
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