Maximizing Website Usage: A Guide for New Website Owners

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Discussion Overview

The thread explores the usage and effectiveness of personal websites for Pampered Chef consultants, particularly for those new to the platform. Participants share their experiences regarding customer engagement, promotion strategies, and the perceived value of having a website.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses curiosity about the usage of personal websites and whether to sign up for one.
  • Another participant shares that websites can facilitate outside orders and mentions the importance of consistent updates to encourage customer visits.
  • Several users mention that websites help with event attendance and allow for online ordering, particularly benefiting hosts and guests who cannot attend shows.
  • One participant notes that their website is not frequently visited but hopes for increased traffic during the holiday season.
  • Another participant emphasizes the necessity of promotion, stating that the website's usage correlates with how much it is advertised.
  • One consultant mentions that their business has significantly benefited from the website, highlighting a successful experience where a host received substantial orders through it.
  • Some participants express a desire for tracking capabilities to monitor website traffic, with suggestions for potential solutions.
  • One participant discusses using labels on invitations to promote their website, while others share various methods of promoting their online presence.

Areas of Agreement / Disagreement

Participants generally agree on the importance of promotion for maximizing website usage, though experiences vary regarding the actual traffic and effectiveness of their sites. No clear consensus emerges on the overall effectiveness of websites, as some find them invaluable while others see limited engagement.

Contextual Notes

The discussion reflects the experiences of consultants at different stages in their business, with varying levels of success and strategies for promoting their websites.

Who May Find This Useful

Consultants considering the use of personal websites or looking for insights on promoting their online presence may find the shared experiences relevant.

PCBritt
Messages
105
I just qualified (YAY) and I can get the 30 day free subscription for a website, but i'm curious if your websites are used alot?? I'm trying to decide whether or not to sign up for the website?:confused:
 
They're great for getting outside orders on shows - if you have customers who are used to placing orders online for things. It can take some time to get people used to going to your site, but if you're consistent about updating it and giving them new things to see, you can "train" your customers to check there. :)

For the price, even without the free 30 days, you can't beat them!
 
I am fairly new but I love it! Your hosts can send e-invites to their guests and the guests can rsvp right online. I feel that it has helped get higher attendance at the shows that I have used it for. Also, people can submit their orders there if they are unable to make it to the show. Your host can also send out reminders and thank-yous right from the site.

I thought it was 90 days free...yep, I just checked, it's 90 days. (90 days free if you qualified within your first 90 days)
 
I try to get the message out there about my website, but it isnt frequently traveled, nor do I get a lot of business from it. I am hoping with the holidays FAST approaching, that people will turn there for gifts and last minute ideas and come back in the future.

But one or two orders pays for the website in itself, so I guess it is worth having.

Good Luck
 
I use my website - customers use my website......but your PWS will only be used as much as you promote it. My web address is on EVERYTHING that I have to hand out to people, and my monthly newsletter is set up to direct readers back to my website for all sorts of info and recipes.......I let everyone know that they can order direct from my website. All shows (even if the host does not do e-invites) get set up online. All of my invitations to shows are mailed with a label on them letting them know that if they can't make the show, they can still order online at my website. This label goes over the line that has the main website email addy on it.
 
My business wouldnt be as strong as it is if not for my website.
 
dannyzmom said:
My business wouldnt be as strong as it is if not for my website.
I agree. Mine pays for itself over and over. I will say that not every host uses it even though I promote the heck out of it and strongly recommend it. One of my recent hosts DID promote it through her own email to her guests and she got nearly $300 in orders just on the website alone! Woo hoo! AND she's had people coming up to her after the show closed asking if they can still place orders. So, now she has an open online show for those stragglers.

I highly recommend it, especially with the holidays coming up.
 
I have asked home office if they can tell how many visitors I have ..........they keep telling me they don't have trackers. I don't believe them. I think they wont tell people how many hits they have or they will lose out on the PWS sales.
 
Smashie, I agree, I would like a tracker for my website, if only for me to see even.

I do promote my website on everything (I mean everything), but like I said I dont get much travel on it, but hoping with the holidays I get more.
 
At first I didn't use it that much. However the past couple of months, almost all of my Hosts have been using it. I t hink it is a great tool and even better for those that have guests out of town. Good luck using it if you get it!! Tell everyone about it also. There is a great form that you can send with your host packet under files. Something like What can my website do for you!!
 
dannyzmom said:
My business wouldnt be as strong as it is if not for my website.


pamperedbecky said:
I agree. Mine pays for itself over and over. I will say that not every host uses it even though I promote the heck out of it and strongly recommend it. One of my recent hosts DID promote it through her own email to her guests and she got nearly $300 in orders just on the website alone! Woo hoo! AND she's had people coming up to her after the show closed asking if they can still place orders. So, now she has an open online show for those stragglers.

I highly recommend it, especially with the holidays coming up.
I definetely agree with both of these girls! My website has become a HUGE thing for me lately but I must admit, if you don't promote it and use it and keep it updated, then it's not worth it! But when you promote it is a tool that is so valuable and so worth it!
I just had a show where the girl had 2/3 of her show sales from the website. Had it not been for those orders her show would not have been very good at all, but instead she is tickled with the end result and I'm happy too!
I say Definetly try it!!:thumbup:
 
ChefBeckyD said:
I use my website - customers use my website......but your PWS will only be used as much as you promote it. My web address is on EVERYTHING that I have to hand out to people, and my monthly newsletter is set up to direct readers back to my website for all sorts of info and recipes.......I let everyone know that they can order direct from my website. All shows (even if the host does not do e-invites) get set up online. All of my invitations to shows are mailed with a label on them letting them know that if they can't make the show, they can still order online at my website. This label goes over the line that has the main website email addy on it.


Do you use a regular size label? I wasn't sure if it would be too big or cover up too much info. I would like to add this to my invitations.
 
Postcard InfoI don't even use a label. I made a template on my computer and run the postcards through my printer.
 

Attachments

ChefBeckyD said:
I use my website - customers use my website......but your PWS will only be used as much as you promote it. My web address is on EVERYTHING that I have to hand out to people, and my monthly newsletter is set up to direct readers back to my website for all sorts of info and recipes.......I let everyone know that they can order direct from my website. All shows (even if the host does not do e-invites) get set up online. All of my invitations to shows are mailed with a label on them letting them know that if they can't make the show, they can still order online at my website. This label goes over the line that has the main website email addy on it.


Same here. I live in the middle of nowhere so I really promote online ordering. I let my hosts know how to have their out of town guests to order (or anyone unable to attend) I have lots of catalog shows that are really just web orders. Makes it so much easier!
 
Going back to the "tracking". There is a way to track it. I don't think we could do it individually, but corporate PC needs to get "google analytics"...it tracks how many visitors to which pages are visited... Or an easy fix would be to allow a "visitor count" as an option on our PWS.
 

Frequently Asked Questions

What are the essential features I should include on my website as a new owner?

As a new website owner, it's crucial to include essential features such as a clear navigation menu, an engaging homepage, a contact page, and an about section. Additionally, consider incorporating a blog for content marketing, a product showcase if applicable, and social media integration to enhance user engagement.

How can I improve my website's visibility on search engines?

To improve your website's visibility on search engines, focus on implementing SEO best practices. This includes using relevant keywords throughout your content, optimizing meta tags and descriptions, ensuring your website is mobile-friendly, and building backlinks from reputable sites. Regularly updating your content can also help boost your search engine ranking.

What strategies can I use to drive traffic to my website?

To drive traffic to your website, consider utilizing social media marketing, email marketing, and content marketing strategies. Collaborating with influencers, running online ads, and participating in online communities related to your niche can also help attract visitors. Additionally, optimizing your website for search engines will naturally increase organic traffic over time.

How can I track the performance of my website?

You can track the performance of your website using tools like Google Analytics, which provides insights into visitor behavior, traffic sources, and conversion rates. Setting up goals and monitoring key performance indicators (KPIs) such as page views, bounce rates, and average session duration can help you understand how well your website is performing and where improvements are needed.

What are some common mistakes new website owners make?

Common mistakes new website owners make include neglecting mobile optimization, failing to update content regularly, and not having a clear call-to-action. Additionally, overlooking SEO practices, not tracking website performance, and having a cluttered design can hinder user experience and limit growth. It's important to continuously learn and adapt to improve your website's effectiveness.

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