Maximizing Show Success: Convince Me to Take Less for Better Results

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Discussion Overview

This thread explores participants' experiences and thoughts on the amount of products to bring to shows, particularly in light of personal circumstances and preferences. Many share their strategies for balancing product selection with ease of transport and show effectiveness.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses a desire to reduce the number of products taken to shows due to health concerns, while fearing it may impact show success.
  • Another participant mentions not noticing a significant difference in sales when taking fewer items.
  • Several users share that they take only what is necessary for the recipe, along with a standard assortment of tools, and have found their show averages remain stable.
  • One participant notes that simplifying their setup has led to happier hosts and more bookings.
  • Another participant discusses the challenges of packing efficiently in a small car, humorously describing their packing method.
  • Some participants mention the importance of bringing specific items like stoneware and host specials, while others share their experiences with packing and setup time.
  • One participant reflects on their initial tendency to bring too much, citing a past experience that influenced their approach to product selection.

Areas of Agreement / Disagreement

Views differ on the ideal amount of products to bring, with some participants advocating for a minimalist approach while others express a preference for bringing a wider selection. No clear consensus emerges on the best strategy.

Contextual Notes

Participants share personal experiences and adjustments made over time, reflecting on how their approaches have evolved based on individual circumstances and feedback from hosts and guests.

Who May Find This Useful

Consultants looking to optimize their show preparations and those considering adjustments to their product selection may find the shared experiences relevant.

pjpamchef
Silver Member
Messages
449
OK, after being pretty much out of it for the last 6 months due to Thyroid Cancer Treatment, I'm ready to get back in the game. However, I would like to change something, taking everything except the kitchen sink. I have always had a high show avg and atributed it to taking a lot of product to shows. I simply do not have the energy to do this anymore and would like to cut down, but am afraid it will lower my shows. What do you take? After going to a class at NC, I'm thinking, Salad Spinner, DCB, Family Skillet,Triffle Bowl plus whatever is needed for recipe that night.
 
Welcome back!I take a lot unless the show is in a walk-up apartment. I can't say I notice any real difference in sales when I take smaller amounts, though.
 
pjpamchef said:
After going to a class at NC, I'm thinking, Salad Spinner, DCB, Family Skillet,Trifle Bowl plus whatever is needed for recipe that night.

Doesn't that seem like an enormous amount to you? It does to me. I hate taking the Salad Spinner and the DCB at the same time. And throw in the other two. My back is aching just thinking about this. I'd like to cut back also. Waaay back. Looking forward to hearing other replies!
 
I take what I need for the recipe, my TTA with a "standard" assortment of tools (both scraper collections, ice cream dipper, bamboo, can opener, etc.), the monthly guest special and next month's host special (if they aren't used in the demo), and whatever the host has requested to see in person. I also try to take all the cookbooks. People look through those before the show, and frequently add one or more to their order once they see the recipes.
 
I take the kitchen tools that I need for the recipe. I will sometimes ask the hostess if she has any of the stoneware etc that I may need to do the recipe. I also take the host specials for the month that I am trying to book. I have noticed that my show average has gone up about $100 show just by keeping it simple. I am much happier with my shows also. I am home quicker too and I am getting more bookings.
 
Glad to hear that you are doing ok!

I take what I need for my recipe, my TTA, Stoneware and of course my 12" Skillet.:D
 
Welcome back! I used to be like you and bring everything I owned! lol Now it's basics.... recipe tools, tta with tools filled up and my fave products to share. No difference in show totals either. ;)
 
I only take what I am using along with the full TTA and 8" saute pans from both sets. I haven't seen a difference in my show average but hosts are happier that I'm not making a bunch of trips to my car and recruit leads don't seem so scared by the idea of having to carry everything or buy everything right from the get go.
 
I drive a miata, so space is limited. My car is packed like puzzle. I take what I need for the recipe (do the same one all month long), a bag of tools and a bag of paperwork. My rolling tote is on the front seat, the bags are in the trunk. I have been placing the DCB on the floor of the front seat, and I sometimes have room for the salad spinner in back. In the rolling tote I make sure to take the 2 saute pans and whatever else fits.

People are amazed at my packing. I joke that I am driving a clown car!
 
I only take the products needed for the recipe (this always includes a piece of stoneware), the current and upcoming host special, current guest special, piece of cookware and LOADED TTA. I do have the bamboo bowl for DPS and a small SA bowl for candies so it shows those lines as well. One crate, one bag and TTA plus briefcase. Two trips in and out.
 
I used to take LOTS. I didn't want to jeopardized my higher show average $700-800. I heard everyone taking less, in fact, only taking what they need and a SMALL piece from each collection. This was hard for me. Inside my head was, "oh they need to see this and that and this and that . . . "

I finally took the leap to the other side and did it. Take only what I need for the recipe and a small piece from each collection (stone, cookware, Simple Additions, etc) if I'm not using one in the demo.

What I have found is this:
1) My show average did not faulter...stayed the same.
2) MORE recruit leads! They "see" :eek: you're not lugging tons of stuff
3) Not leaving things at my host's house (too much to pack up before)
4) Less to wash
5) Better on my back! :yuck:

I will never go back...and I teach all of my new recruits to do the same.

Keeping it SIMPLE, FAST, and FUN!!!
 
I'm pretty new- but I only take what's needed for the recipe, and the host special. Now that I have the DCB- I might find a way to take that, too.
 
I keep trying to cut down but it doesn't always work. I used to make three trips from my car, and try to cut it down to two. My guests seem to buy what I show them, possibly a few other things, but mostly what I show. I do ask the host if she has some of the heavy things I want to bring -- large bar pan, DCB, batter bowl, etc. I don't lug the salad spinner except in the summer. I'm not sure I've sold more than one.
 
It seems like it doesn't matter what I take, inevitably someboy asks me to see something I don't have with me.
I try to take what I need for the recipe and a piece from each line...I'm committed to making ONE trip (after I've greeted the host.) So I use the show-to-go rolling tote (which I have a love-hate relationship with) and my briefcase type thing that has my lapboards, laptop, etc.

Speaking of, what all does everybody else bring besides products? Do you enter orders into a laptop? What other 'marketing' materials do you bring, host packets, etc? I like having lapboards, but at the same time I hate the space they take up.
 
Here's another question I have, do you bring all your knives? Now we have these great knife carrying cases, but should I bring all the knives? I was bringing my knife block with me, but that's just crazy I think. I loved having it to put all my knives in, but man that thing is heavy!
 
I usually bring my 5" santoku knife becuase that is my very favorite! It also depends on the recipe...If I'm doing something where I need my 'bread sword' (as my husband refers to our FC bread knife) I'll bring that too or instead.
 
I have my consultant's tote filled, a carry all bag filled, then my catalog tote with paperwork, door prizes, calculator, etc.. Then I also have a rubbermaid bin that I would bring to possibly bring back my dirty dishes. But so far I've never used it that way. One bad thing about bringing too much is that it takes more time to set up and clean up/pack up. I feel like I do a good job with my show time, but then I'm there for another hour after doing my dishes, talking with the host, and remembering how to pack the stuff up again so it fits just right, and the weight is evenly distributed between my bags.
 
get_cooking said:
It seems like it doesn't matter what I take, inevitably someboy asks me to see something I don't have with me.

Then I'll say, "Why don't you have a party and I'll bring it to yours!"

I also say, "I've been in this business for 8 years, if I brought everything I have, I'd also need a U-Haul truck" ~ and they laugh.

babywings76 said:
Here's another question I have, do you bring all your knives?

Just my 7" Santuko, 5" Santuko (I say PC always has babies!) and the Colored Coated Santuko. Once they try them and compare the quality...they usually end up buying the Forged ones.

They love it when I tell them I have never sharpened my Forged knives..only honed.
 
I tend to take way too much stuff. The reason is, I remember going to a PC show before I became a consultant, and the lady brought very few items. I asked to see different things--to handle them, see how they work, etc.--and she didn't have them. I felt "cheated" out of a good demonstration. If I wanted to buy items sight unseen, I would've just shopped at home from the catalog. I want my customers to have the benefit of actually handling the items because I feel that if they try it, they'll like it! Would you spend $29.50 on a food chopper unless you saw how it chopped onions? Or would you buy a citrus press from the catalog unless you actually squeezed a lemon with it? I've sold alot of things that I feel were sold only because I had them to demonstrate.

That being said, the lady that did that show with only a few items is a Director. I'm only a consultant. Maybe she knows something after all!
 
babywings76 said:
Here's another question I have, do you bring all your knives? Now we have these great knife carrying cases, but should I bring all the knives? I was bringing my knife block with me, but that's just crazy I think. I loved having it to put all my knives in, but man that thing is heavy!

No way. I just bring the 5 inch Sankuto (or however it's spelled), one of the color coated knives and 1 quikcut. Period. Unless I am doing something that needs a bread knife, then one of those knives is a bread knife.
 
Take the starter kit and one high-priced tool you can use in the demo. Be sure to show both cookware and stoneware at every show. With proper host coaching, you can also bring one of whatever the host wants to win APCS / SSpinner/ knives, etc.. AND BRING YOUR STARTER KIT.Make it appealing and easy for someone else to do. Make it look easy, but not too polished.
 
I tend to bring one of each type--5" Santoku, 5" Utility w/Case, and Color Coated Santoku. That gives people a chance to compare the knives. I use the knife case to carry those, one of the Bamboo Spoons, and the Wine Bottle Opener.

I basically bring one of each type of product--SA, stoneware, etc. It's much less than I used to carry. And, as I said, I carry even less when I have to do a walk-up.
 
I take one from each collection - my TTA is packed full. I seem to change my Kit each month to suit the season (ex: December was geared more towards baking/entertaining). I do catalogue walk-through shows though.

When I DID Cooking Shows - I just brought what I needed for the recipe but ALWAYS made sure I had ONE from each Collection.
 
what's a catalog walk through show?
 
Hey there!!
I have started cutting back also and bring what is needed for recipe, full TTA, the saute pans from both lines and a representation of stoneware and SA if not used in recipe. My show total hasn't hurt and if anyone asks to see something I don't have with me, I offer to bring it to their show!!
 
I bring all of my knives in my knife bag. It doesn't take up a lot of room in my tote either.
 

Frequently Asked Questions

What does "taking less" mean in the context of maximizing show success?

"Taking less" refers to simplifying your product offerings or reducing the number of items you showcase during a presentation. By focusing on a few key products, you can create a more engaging and memorable experience for your guests, which can lead to higher sales and bookings.

How can I determine which products to focus on for my shows?

To determine which products to focus on, consider your audience's preferences, current trends, and your own personal favorites. Additionally, look at your past sales data to identify which items have performed well. Highlighting a few high-quality, versatile products can help keep your presentation streamlined and impactful.

What are the benefits of a simplified product presentation?

A simplified product presentation allows you to create a more focused and engaging experience for your guests. It helps reduce overwhelm, encourages interaction, and allows you to spend more time demonstrating the benefits and uses of each product. This can lead to increased interest and ultimately higher sales.

How can I effectively engage my audience with fewer products?

Engage your audience by telling stories about each product, demonstrating their uses, and sharing personal experiences. Encourage participation by asking questions and inviting guests to share their thoughts. Use interactive elements, such as cooking demos or taste tests, to keep the energy high and maintain interest.

What strategies can I use to promote bookings during a simplified show?

During your show, emphasize the benefits of hosting a party, such as exclusive discounts and free products. Share success stories from previous hosts and highlight the fun and social aspects of hosting. Consider offering a special incentive for bookings made during the show, such as a free gift or a discount on their next purchase.

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