Call Now: Help Secure Free Publicity for HWC!

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Discussion Overview

The thread discusses concerns regarding the lack of a press release for the HWC (Host With Confidence) initiative, with participants expressing frustration over missed opportunities for publicity in local media. Several users share their experiences and actions taken to address the situation.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant mentions ongoing communication with corporate, noting that there is currently no press release available on the CC platform.
  • Another participant shares that they sent an email to corporate regarding the press release situation.
  • Several users express concern that local papers are going to press soon, which could result in missed publicity opportunities.
  • One participant, identifying as a consultant, notes that they work at a newspaper and suggests that notices can still be submitted to local papers, but timing is crucial.
  • Another participant expresses disappointment over the absence of an HWC ad generator option from corporate.
  • One participant shares that they were informed by their NED that press releases would be available by April 1, which raises questions about local media options.
  • Another participant mentions difficulties in locating the press release on the CC platform, despite being told it was available.
  • One participant expresses disappointment that a magazine willing to publish their press release had already sent their April issue to print before the release was posted.
  • Another participant expresses disappointment over the lack of a pre-constructed email to send from their PWS and asks for shared templates.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of submitting notices to local papers without the official press release, and there is no clear consensus on the best course of action to secure publicity.

Contextual Notes

Participants share personal experiences and insights related to the timing of press releases and local media publication schedules, reflecting a sense of urgency in the discussion.

Who May Find This Useful

Consultants looking for insights on navigating publicity opportunities and understanding the current situation regarding HWC press releases may find this discussion relevant.

dannyzmom
dannyzmom
Gold Member
Messages
9,271
I have been back and forth with them all day - there is NO press release on CC for HWC. Meanwhile May issues of local papers and magazines all go to press this wee k- wo w/o a press release, HO screws themselves (and us) out of some great free publicity.
I am hoping if several people call maybe they'll wak eup and put out the press release
 
just sent an email.
 
Yup...not up yet...here is the e-mail off of CC...

Should you have any questions, please contact the Corporate Communications Department by email at [email protected].



There are currently no available press releases
 
You can still get notices into your local papers. They don't go to press now for May. In fact, if you send it too early it will probably go into a soon-to-be forgotten heap.

My 2 cents ... I work at a newspaper.
 
email sent!
 
just sent an email too!
 
I will send an email to HO right after dinner.
 
Just emailed them as well! They need to get on the stick here!
 
  • Thread starter
  • #9
sailortena said:
You can still get notices into your local papers. They don't go to press now for May. In fact, if you send it too early it will probably go into a soon-to-be forgotten heap.

My 2 cents ... I work at a newspaper.
Click to expand...

The local magazine that I freelance for sent their April edition to the preinter today...there is no point in annoucning HWC in the May edition as by then it's too late to book anything for May.
 
I was surprised that merrill did not have an HWC ad generator option. Don't know what is going on at HO to make this so late.
 
I was told this weekend by my NED that the press releases will be available April 1.
 
PamperChefCarol said:
I was told this weekend by my NED that the press releases will be available April 1.
Click to expand...


Which I guess limits us to our local papers?
 
The press release can be found under the "Promoting Your Business" tab on CC. Why they don't have it in the downloads as well, I don't know. :rolleyes: Even the person who emailed me back had trouble finding it.
 
  • Thread starter
  • #14
I am so disappointed. The magazine that was willing to publish the press release for me sent their April issue to the printer before HO posted the press release for us. So it won't go in until May's issue :(
 
I'm disappointed that we don't have an email to send from our PWS.
Have you constructed your own email? Please share!
 

Frequently Asked Questions

What is "Call Now: Help Secure Free Publicity for HWC!"?

"Call Now: Help Secure Free Publicity for HWC!" is an initiative aimed at encouraging individuals to reach out to local media outlets to promote Healthy Cooking Workshops (HWC) and increase community awareness about healthy eating and cooking practices.

How can I participate in this initiative?

You can participate by calling your local radio stations, newspapers, or television stations to pitch the idea of featuring HWC. Share the benefits of the workshops and how they can help the community lead healthier lives.

What benefits does HWC offer to the community?

HWC provides valuable information on healthy cooking techniques, nutrition education, and hands-on cooking experiences. These workshops aim to empower individuals to make healthier food choices and improve their overall well-being.

Is there a specific script or guidelines for making the calls?

While there isn't a strict script, it's recommended to introduce yourself, explain the purpose of your call, and highlight the importance of HWC in promoting health and wellness in the community. Be sure to emphasize any upcoming events or workshops.

What should I do if I encounter resistance or lack of interest?

If you encounter resistance, remain polite and persistent. Ask if they would be interested in receiving more information or if there’s a better time to follow up. Providing statistics or success stories related to HWC can also help in persuading them to consider your pitch.

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