Are We Being Lazy with Our Business Outreach?

[Intrepid_Chef]

(The beginning of this post has a religious twist but ultimately applies to our businesses.)

A Twitter friend of mine mentioned that he had ditched several religious tracts. Despite my very strong faith, I agreed with him, saying that I know many people whose lives have been changed by God but NONE have been changed by a tract, and they're only useful if someone plants a seed through a personal relationship and "leaving tracts without a word is lazy."

Then I realized I sometimes do the same with my business!

How many of us put catalogs in a doctor's office, reasoning that they might be intrigued by it b/c the magazines there are so old, but never say a word to the office staff? Never offer to pamper their business. I know I'm guilty of this at my doctor's office.

So .... what are some ways to be less lazy?

 

[Barry Carlton]

Personally I know of many life changes brought about the seed planted by religious tracts!!
Never discount the second or third hand pass off opportunity.However you are more than right that a personal encounter is usually much better.

 

[Leanna]

So funny you just posted this. I had a dream last night that I took a rice cooker with the chocolate cake mix ready to go into my doctors office and had them microwave it while I was in the office with the doc, then when I got done I flipped it for them and they ate it and then I just took my rice cooker home. LOL