Should I Change My Website Name?

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Discussion Overview

The thread explores the experiences and thoughts of participants regarding changing their website names. Many share personal anecdotes about the challenges and considerations involved in making such a change, including the impact on customer communication and marketing strategies.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses concern about the length of their website address and the potential confusion for customers if they change it.
  • Another participant shares their experience of changing their website name and the steps they took to inform customers, including sending emails and flyers.
  • Several users mention the idea of offering discounts or gifts to encourage customers to visit the new website.
  • One participant reflects on the difficulties of changing their website name and the unexpected challenges that arose from it.
  • Another participant notes the importance of notifying customers who may have saved the old website as a favorite.
  • One participant highlights the potential long-term benefits of changing the website name early in their business journey.
  • Several participants discuss the logistical challenges of updating printed materials and business cards after a name change.

Areas of Agreement / Disagreement

Views differ on the ease and impact of changing a website name, with some participants expressing positive experiences while others highlight the challenges involved. No clear consensus emerges regarding the best approach to take.

Contextual Notes

Participants share a range of experiences, from those who have recently changed their website names to others contemplating the decision. The discussion reflects a variety of personal strategies for managing customer communication during such transitions.

Who May Find This Useful

Consultants considering a website name change may find the shared experiences and strategies relevant as they navigate similar decisions in their own businesses.

C
Chef Endora
Gold Member
Messages
806
My website address is waaay too loooong & I want to shorten it by 7 characters. Easy enough to do, but I have a ton of stuff out there w/my existing contact info on it. I don't think going to my old web address will redirect anyone to the new address. Is this a bad idea? Everything also includes my email & phone info so they can contact me that way for direction to my website. For my customers that I have email addresses, I can send out a letter.

Has anyone changed theirs? I would welcome your feedback/thoughts, etc.

Maybe I could offer a discount for ordering through my website?

Any ideas?
 
I have been thinking about the same thing. I would love to hear from anyone who has done it. I don't think we can re-direct from our current website.

Once the website name is changed, I would not think it would be hard for customers to go to the new website. I would notify in emails, newsletters and all correspondence. Just have to make sure and catch those who have saved the website as a favorite.
 
  • Thread starter
  • #3
Yeah, having it saved as a favorite was my concern. That's why I was thinking of offering a discount for a certain time for them to order. Or, maybe a free gift for visiting. I could mail them a SB if they contacted me via the new web address.

What is prompting this is I am ordering thru National Pen. I am finding that customers at my shows ooh & aah when I give them a pen w/my info on it. I tell them to keep them and they always know where to reach me. Goes over REAL big and they are not as likely to toss em like they would a biz card.

I have a lot of new hosts/customers so I should probably move on this soon.
 
Chef Endora said:
Yeah, having it saved as a favorite was my concern. That's why I was thinking of offering a discount for a certain time for them to order. Or, maybe a free gift for visiting. I could mail them a SB if they contacted me via the new web address.

What is prompting this is I am ordering thru National Pen. I am finding that customers at my shows ooh & aah when I give them a pen w/my info on it. I tell them to keep them and they always know where to reach me. Goes over REAL big and they are not as likely to toss em like they would a biz card.

I have a lot of new hosts/customers so I should probably move on this soon.
Click to expand...

Don't really have advice on changing your email. That is a hard decision.

I am curious what pens you are ordering. I've been thinking about ordering pens, but haven't found one I can afford & looks nice.
 
Ok, girls! I didn't know this link actually existed! I have been in the biz for nearly 5 yrs. now and on Sunday changed mine from /bepamperedbyangela (18 letters) to /angelaroark (11 letters!). I am texting everyone possible, emailing them, and I am still sending the new mini-catties out to my past hosts and I am putting a Sept-Nov. flyer inside with a bid deal on the other side talking about the change of my website name. If they go there, and email from it what their favorite recipe on my site is along with their info I am going to send them a past SB cookbook! So far I have had a several replies and they like this idea.

But this also means I am going to have to white out all of the other endings and write my name there instead...on all my catties and papers alike, buy new stampers, and so much more. At Conference I got new biz card with my pic on it (I think a 1000 of them) and will have to repair them. I keep telling myself I am in it for the long run and it is never going to be a perfect time to do a large change like this. I am in nearly 350 shows under my belt and it is just going to grow if I wait any more.

It will be ok.....better now than later....it don't pay to procrastinate!....should have done this sooner!:chef:
 
I had to change mine...my own fault really but it's not like I can change my given name! It was a PITA and I will never do that again..............LOL
 
erinyourpclady said:
I had to change mine...my own fault really but it's not like I can change my given name! It was a PITA and I will never do that again..............LOL
Click to expand...

Maybe a blonde moment, but what's PITA?
 
Pain In The A....
 
NooraK said:
Pain In The A....
Click to expand...

Sorry:blushing:....I wasn't even thinking in that direction! But starting to agree!!!! I didn't realize HOW MUCH was going to be affected or have to be changed:yuck:!
 
If you think it will make a huge difference in the long run and be better for you, then it's best to do it as early in the business as possible. Once you get too many customers under your belt, it's going to be extremely hard to spread the word. I've only been in business about 18 months, but I'm having people contact me now who picked up a business card last year & are ready to host!!! So if you work booths, there's really no way that you will connect with all those people who didn't fill out a contact form but did pick up a business card. You know?The military changed the prefix for our base & it's confused a LOT of people on how to call me. If I'd have changed my web address and/or e-mail I'd be loosing out on a lot of business right now. The phone number change has been a big enough issue. :(
 
Ok, so I changed my website name last Sunday. And so far, it has been the new found abbreviation....PITA!!!!!!!!!! OMG, has it ever been crazy! I will survive though. It has, however, allowed me (or gotten me) to contact so many more than usual about the name change and draw more attention to my business and certainly my website than normal!!!! So maybe more work now will pay off eventually! ;)
 
  • Thread starter
  • #12
I changed mine & I'm glad I did. I (gulp) anted up the expense & had new stuff printed. I went from /14 letters to /7 letters. Now it fits on things so much better. I also ordered new stuff from VistaPrint. It was a big undertaking & an expense. Contacting people and inviting them to my website has sparked some interest.
 

Frequently Asked Questions

Should I change my website name if it doesn't reflect my brand?

If your current website name does not align with your brand identity or the products you offer, it may be beneficial to change it. A name that resonates with your target audience can enhance brand recognition and make your site more memorable.

Will changing my website name affect my search engine rankings?

How do I choose a new website name?

When selecting a new website name, consider factors such as relevance to your products, ease of spelling and pronunciation, and uniqueness. It’s also helpful to check domain availability and ensure that the name is not already in use by another business.

What steps should I take to change my website name?

To change your website name, first choose a new name and secure the domain. Next, update your website and social media profiles, inform your customers about the change, and set up 301 redirects from your old site to the new one to preserve traffic and SEO value.

Is it worth changing my website name for better branding?

If your current website name is hindering your branding efforts or does not accurately represent your business, it can be worth the change. A strong, relevant name can attract more visitors and improve your overall brand image, leading to increased sales and customer loyalty.

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