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Selling the Sizzle


Legacy Member
Staff member
Apr 14, 2004
Communicate with emotion to present a show that is memorable. Choose words and phrases that stir people's feeling. Avoid the dull. Use words and descriptions that conjure up a picture in the listener's mind and appeal to their feelings and senses. Use words like juicy, fragrant, aroma, flaky, and succulent. Elicit a "gut feel" reaction that brings to the listener's mind- sights, sounds, smells, and tastes.These will move them to act.