Is eBay's New Ads Feature Causing Confusion for Sellers?

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Discussion Overview

The thread discusses the confusion surrounding eBay's new ads feature and its implications for Pampered Chef consultants. Participants share their experiences and opinions regarding online advertising, company policies, and the challenges of promoting their businesses.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant expresses frustration over having their eBay ad removed, feeling it was a legitimate form of advertising.
  • Another participant, identifying as a consultant, believes that online ads are unfair and suggests focusing on traditional methods like kitchen shows and referrals.
  • Several users mention that there seems to be a discrepancy between the online and print advertising policies of Pampered Chef.
  • One participant shares their experience of confusion regarding the rules, noting that their understanding of online advertising was incorrect.
  • Another participant emphasizes that the money spent on online ads could be better used for promoting their business through other means, like wearing branded clothing.
  • One participant mentions that their director was also unclear about the advertising policies, highlighting the lack of clarity in the guidelines.

Areas of Agreement / Disagreement

Views differ among participants regarding the effectiveness and appropriateness of online advertising, with some expressing strong opposition to it while others feel it should be clarified with corporate.

Contextual Notes

The discussion reflects the challenges faced by new consultants in navigating advertising policies and finding effective ways to promote their businesses.

Who May Find This Useful

Consultants looking for insights on advertising practices and policy interpretations may find this discussion relevant.

kjledford
Messages
39
Okay - so eBay has a new thing called "ads" --- you aren't selling anything directly through eBay - you are advertising... just as you would in a paper (print or online)... well someone claimed I was selling products through eBay - I wasn't - the PC told eBay to remove my ad. This is just silly. I paid $80 to have an ad run 30 days... all it did was list the specials, and ask people to email me for more information! I don't get it? I wasn't auctioning or taking any payments online...

Do I honestly have to print 1000 flyers and stick them in car windows to get the word out?

The kicker - the lady bad mouthing me on eBay has a clear record of BUYING PC ITEMS!!!! ohhhhhhhh my.........
 
Sorry, but you won't get any sympathy on this site. I think it is unfair to the rest of us if you have an ad on ebay. Stick to kitchen shows, referrals, talking about your biz everywhere you go and you'll do fine. No free money!
 
I think we are not allowed to do any online advertising. Only LOCAL print ads and such.
 
kjledford said:
Okay - so eBay has a new thing called "ads" --- you aren't selling anything directly through eBay - you are advertising... just as you would in a paper (print or online)... well someone claimed I was selling products through eBay - I wasn't - the PC told eBay to remove my ad. This is just silly. I paid $80 to have an ad run 30 days... all it did was list the specials, and ask people to email me for more information! I don't get it? I wasn't auctioning or taking any payments online...

Do I honestly have to print 1000 flyers and stick them in car windows to get the word out?

The kicker - the lady bad mouthing me on eBay has a clear record of BUYING PC ITEMS!!!! ohhhhhhhh my.........

You were blatantly violating Pampered Chef's rules...be glad all they did was pull your add and not cancel you ability to be a consultant.
 
  • Thread starter
  • #5
Please don't be hostile to me... I want to stick to kitchen shows - but I'm trying really hard just to get started. You all know that is the hardest part. The policy does say that you can have a paid ad in an "online magazine"... I will contact corporate just for clarification... I may be way wrong - but if so - I would ask them to change the policy to remove that statement...
 
I could be wrong, but I didn't think that ebay was an online magazine....i thought it was an online auction site. Even if you placed an add with an online auction site that is still violating the rules.
 
  • Thread starter
  • #7
Okay - I found the problem... the online PC policy (which I was going by) and the print PC policy is different - significantly...

The printed policy says no online ads...

The policy on the website - which is what I was basing my ad on - is different.

**********
You advertise your business when you pay for a mention or space for an ad in a newspaper, magazine, event program or online magazine. Because you pay for the mention/space, you have control over what’s said and shown about your business.
********
See - it says online. This is different than the print version on page F-18...

As for page F-20 - check this out - the online policy leaves out the line about advertising on the web:

************
Consultants of every level are prohibited from linking to Personal Web Sites. This includes both sponsored links and banner ads that you pay for, as well as non-sponsored links that you don’t pay for. For instance, if a friend posts a link on their family’s Web site to your Personal Web Site, you would be in violation of this policy.

There are only two very specific exceptions to the linking policy
**********

So... as far as I knew I was following policy --- I will let corporate know they have two versions of the policy out there.

I'm sorry I've I got defensive...
 
All this back and forth and picking apart the policies is something you shuld be taking up with home office.
 
  • Thread starter
  • #9
I've emailed them for clarification... I won't be putting anymore online ads out there until they get back to me. Hopefully on Monday they will clear things up and I can reply back here with what they said.

Thanks Guys!
 
kjledford said:
Okay - I found the problem... the online PC policy (which I was going by) and the print PC policy is different - significantly...

The printed policy says no online ads...

The policy on the website - which is what I was basing my ad on - is different.

**********
You advertise your business when you pay for a mention or space for an ad in a newspaper, magazine, event program or online magazine. Because you pay for the mention/space, you have control over what’s said and shown about your business.
********
See - it says online. This is different than the print version on page F-18...

As for page F-20 - check this out - the online policy leaves out the line about advertising on the web:

************
Consultants of every level are prohibited from linking to Personal Web Sites. This includes both sponsored links and banner ads that you pay for, as well as non-sponsored links that you don’t pay for. For instance, if a friend posts a link on their family’s Web site to your Personal Web Site, you would be in violation of this policy.

There are only two very specific exceptions to the linking policy
**********

So... as far as I knew I was following policy --- I will let corporate know they have two versions of the policy out there.

I'm sorry I've I got defensive...


What you are going by is what they are trying to explain the difference between Advertising and Publicity, that is not part of the policy guidelines that is just them trying to explain what they are and how they are different.
 
Save your money!
kjledford said:
Please don't be hostile to me... I want to stick to kitchen shows - but I'm trying really hard just to get started. You all know that is the hardest part. The policy does say that you can have a paid ad in an "online magazine"... I will contact corporate just for clarification... I may be way wrong - but if so - I would ask them to change the policy to remove that statement...

We all understand trying to get your business up and running. It can be a struggle but resorting to online ads (IMO) is just a waste of money. The money and leads (booking and recruiting) will be in kitchen shows. That $80 would be better spent buying a couple shirts from VIP and wearing them everywhere you go. The number one reason people host shows is because someone asked them! I have had my name, number, and website on my van for over a year. I've only received ONE order from it!!

This site has tons of ideas to get your business moving (contact realtors, pamper local businesses, etc). Do a few searches and see what you find. Also, your director/recruiter can be a big help so use them as a resource too.
 
GeorgiaPeach said:
We all understand trying to get your business up and running. It can be a struggle but resorting to online ads (IMO) is just a waste of money. The money and leads (booking and recruiting) will be in kitchen shows. That $80 would be better spent buying a couple shirts from VIP and wearing them everywhere you go. The number one reason people host shows is because someone asked them! QUOTE]

So true Lisa!
 
I've found the whole thing very confusing. My director was not really sure how all this worked. So when I signed up I thought I'd be able to do mostly internet/catalog shows. I run a number of online internet groups where people are always saying "we wish we could do something for you for all the time you put in keeping the group going" and I thought "great I can put a link to my PC website in my signature on my various online any email groups. Only after I signed up did I find out that was not allowed. Then I realized that technically my email groups are online as they are yahoo groups so I'm not even sure if I can mention I'm a consultant there and give them information about shows I'm doing that are for those groups (I combine the PC with classes they asked me to teach). Then I realized I couldn't post about my career on LJ. I'm not a big sales person and I'm not sure I'm going to make it without being allowed to use the form of communication I use for just about everything - the web. I do wish that the rules about the web were more clearly marked in the literature given to people as part of the "recruiting" packet.

On the other hand I just turned in my 3rd show towards qualifying for SS1 and have 2 catalog shows going and one cooking show scheduled.
 
It sounds like you'll do fine, but if you find that this isn't the career for you, look how far ahead you are after getting: paycheck (probaly about $230), your kit ($350), SS month 1, (aroung $125), forged cutlery incentive ($145). Wow!
 
I didn't make the knife since that was in august.
 
Well, you could hint around to it just not say the name, whet their appetite to know what you are talking about, then tell them that you can pm them to talk about it in detail, then if they want to do an internet show they can then talk it up themselves and send the emails out to people on the board that want more information and give them your website.
 
When did you sign? If you signed in July or August and qualified by the end of SS 1 or Sept 30, whichever is sooner, you'll get the knives!
 
If you signed before Aug. 31, and qualify by Sept. 30, you get the knives. So since you already have three shows, you just need one more, or the total sales from those three to equal $1250 or more.
 
cmdtrgd said:
When did you sign? If you signed in July or August and qualified by the end of SS 1 or Sept 30, whichever is sooner, you'll get the knives!

Ah, cool so I still have a chance to get the knives. I signed in July with my SS1 being in September. I want the knives.
 

Frequently Asked Questions

What is eBay's new ads feature?

eBay's new ads feature allows sellers to promote their listings through paid advertisements, increasing visibility to potential buyers. This feature aims to enhance sales by placing seller listings in prominent positions on the platform.

Why are sellers confused about the new ads feature?

Sellers may be confused due to the changes in how listings are promoted and the costs associated with the ads. The new feature may have different settings and options than previous promotional tools, leading to uncertainty about how to effectively use it.

How does the new ads feature affect listing visibility?

The new ads feature can significantly enhance listing visibility by placing promoted items at the top of search results or in other high-traffic areas on eBay. This increased exposure can lead to more clicks and potential sales, but sellers need to understand how to optimize their ads for the best results.

Are there additional costs associated with using eBay's ads feature?

Yes, using eBay's ads feature involves additional costs, as sellers must pay for the advertisements based on a bidding system or a fixed fee. Sellers need to carefully consider their budgets and the potential return on investment when using this feature.

What resources are available for sellers to understand the new ads feature?

eBay provides various resources, including help articles, webinars, and community forums, to assist sellers in understanding the new ads feature. Sellers can also reach out to eBay's customer support for personalized guidance and tips on maximizing their advertising efforts.

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