Interesting... and a Bit Depressing...

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SUMMARY

The discussion centers on challenges faced by newsletter creators in ensuring their emails pass spam filters, particularly when using iContact for distribution. Key issues identified include the impact of certain phrases, the use of .biz domains, and the length of newsletters on spam scores. Participants shared specific spam checker results, with scores indicating a threshold of 5.0 for being flagged as spam. Strategies discussed include simplifying content and considering the format of newsletters to improve deliverability.

PREREQUISITES
  • Understanding of email marketing principles
  • Familiarity with spam filtering mechanisms
  • Experience using iContact for email distribution
  • Knowledge of HTML formatting for emails
NEXT STEPS
  • Research effective email marketing strategies to improve deliverability
  • Learn about optimizing content for spam filters
  • Explore alternatives to iContact for email distribution
  • Investigate the impact of domain extensions on email deliverability
USEFUL FOR

Email marketers, newsletter creators, and small business owners looking to enhance their email deliverability and engagement rates.

  • Thread starter
  • #31
BlessedWifeMommy said:
Joy, As a test, I took out all of the business opportunity info, and ran the spam checker. It still tells me that I have a biz opportunity. So I'm thinking that the checker must just be looking for a word & that the newsletter has it other places.
Click to expand...

It might be because your PWS ends in .biz... everything I've read said that is a BIG trigger. And we can't do anything about it... :(
 
PampChefJoy said:
It might be because your PWS ends in .biz... everything I've read said that is a BIG trigger. And we can't do anything about it... :(
Click to expand...

duh! That just stinks!

And yes the Going Going Gone in February was by itself. I'm planning on sending one the same way mid-August.
 
And the problem with the .biz isn't likely to go away, with all the new domain extensions coming online soon. :(Thanks, Joy! I got my newsletter out today by copying the code from the regular August one (and deleting sections) instead of using the build your own area. But I did want you to know about the issue.
 
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