I periodically run my newsletters through a spam-checker to see how I'm doing in terms of writing content that won't get flagged by ISPs. The trend I'm seeing lately is that it's getting harder and harder to pass legit email... Here are the flags from the August newsletter: (0.8 points) BODY: List removal information (0.8 points) URI: Contains a URL in the BIZ top-level domain (0.7 points) Contains a warning/disclaimer that your offer or recommendation is not a "get rich scheme". Consider rephrasing (0.2 points) BODY: Stop the offers, coupons, discounts etc! (0.1 points) BODY: Claims you can be removed from the list (0.1 points) BODY: List removal information (0.1 points) BODY: HTML link text says "click here" (0.1 points) BODY: HTML font color is green (0.1 points) BODY: HTML font color is blue (0.1 points) BODY: HTML has a big font (0.1 points) BODY: HTML font color is red While I can control the font color (though it would look a bit more bland overall if it were the same color from start to finish), I can't control that our PWS end in .biz, I can't stop writing about our discounts (duh!) and I guess our biz opportunity is considered a 'get rich quick scheme' - (ha!). It certainly makes me think about how to go forward in making sure all your emails get to your customers, but also how to get the info out and make it look interesting enough for people to want to read. It would be great if spammers didn't ruin it for the rest of us to begin with!