Hi There,Has Anyone Had Any Success Paying for Mailers? I'm

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Discussion Overview

This thread explores the effectiveness of various marketing strategies for Pampered Chef consultants, particularly focusing on the costs and benefits of mailers versus attending events like bridal shows and holiday marts.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Exploratory

Main Points Raised

  • One participant is considering spending on a booth at a Holiday Mart, a bridal show, or a mailer to local households, expressing a need to book shows.
  • Another participant inquires about the nature of the mailers and questions the permissibility of mass advertising.
  • One participant believes that spending on events where personal interaction is possible is more beneficial than mailers, which they view as less effective.
  • Another participant suggests sharing booth costs with fellow consultants and mentions that their director provides funds for promotions.
  • One participant expresses a preference for the bridal fair, citing better potential for bookings compared to mailers.
  • Another participant questions the effectiveness of mass mailers based on their own experiences with junk mail.
  • One participant favors the Holiday Mart but also considers the bridal expo, noting the high cost per attendee for the latter.
  • Another participant shares a strategy involving real estate data to target mailings more effectively, suggesting a personalized approach.
  • One participant mentions the idea of sending mini catalogs to existing customers and past hosts to keep them informed about new products.

Areas of Agreement / Disagreement

Views differ among participants regarding the effectiveness of mailers versus attending events, with some favoring personal interaction at events while others consider mailers as a viable option under certain circumstances.

Contextual Notes

Participants share personal experiences and opinions based on their marketing efforts and interactions within their consultant roles.

Who May Find This Useful

Consultants exploring marketing strategies and considering different avenues for promoting their Pampered Chef business may find this discussion relevant.

K
kjledford
Messages
39
Hi There,

Has anyone had any success paying for mailers? I'm trying to decide if I should pay $500 for a booth at a Holiday Mart show (Nov, 1000s?? ), $800 for a bridal show (Feb, 700 brides), or $400 for a mailer that goes to 10,000 houses near me.

I've really exausted he usual resources and need to get some shows booked :eek:
 
I'm curoius about this too.Are you talking about the advertisements that come in your mailbox - either the envelope stuffed with coupons or the booklet type thing? I've wondered about doing this too. I haven't looked into it yet, but are we even allowed to do this type of mass advertising?
 
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I would think your money would be better spent at the events where you can meet people, get their info, and then follow up with them.

With the mailer, you're just throwing the money away IMHO. You are depending on someone else to generate business for you. With the fairs at least you can follow up with those you meet and generate business for yourself---you are in control!

Definitely try to negotiate a lower rate for those fairs. We got a bridal fair for $300 down from $750.
 
You can also split the cost of a booth with our consultants. Your director also gets money ($50/month) to go towards promotions that she might be willing to pitch in. I'd go for the booths. They get you some bookings now but also plant seeds for future bookings.
 
If it were me and I had to choose only one then I would do the bridal fair...I think that you will get further with brides. I have never had any real luck with doing any mailers....it's people work that gets you business not paperwork.
 
I think this one is pretty easy.Ask yourself, what do you do with a mass mailer when it hits your mailbox?So do I. 'Nuff said.
 
I would do the Holiday Mart. Then if it's still open you can still think about the bridal expo. The bridal expo is more than $1 per attendee! That seems really expensive.

You can always do the mailer at some time when you don't have other opportunities. I've been thinking about a mailer. If you have a real estate agent friend (and they all want to be your friend), you can get the addresses of houses that have sold recently in whatever zip code you pick for free. Then you can send as many flyers as you have postage for in any given month.
 
Our paper also lists the real estate transactions by county, purchase price with address and names so you can just get that paper each sunday and send a welcome to the community post card with 10% discount or something. I've been meaning to do this, just haven't found the right postcard yet. I've heard this works wonders and it's basically free if you already subscribe (then you can write off) and you just pay for the postage and it's alittle more personalized this way.
 
If you are going to do mailings I suggest mini catalogs or something of the sort to your current customers and past hosts. My director told me that we are not serving our customers if they have to "search" for the new products, we as consultants should be providing that information for them.
 

Frequently Asked Questions

Has anyone had success using mailers for Pampered Chef sales?

Yes, many consultants have found success using mailers as a way to promote their Pampered Chef business. Mailers can effectively reach potential customers, especially when combined with attractive offers or promotions.

What types of mailers work best for Pampered Chef?

Postcards, brochures, and product catalogs are popular choices for Pampered Chef mailers. Including recipes, cooking tips, and special discounts can also enhance their effectiveness and engage potential customers.

How much should I budget for mailers?

Your budget for mailers can vary based on the quantity and type of mailers you choose. It's advisable to start with a small batch to test the response rate before committing to a larger order. Consider costs for printing, postage, and any promotional materials.

What are some tips for creating effective mailers?

To create effective mailers, focus on eye-catching designs, clear messaging, and a strong call to action. Highlight popular products, include personal testimonials, and ensure your contact information is easy to find.

How can I track the success of my mailers?

You can track the success of your mailers by including unique discount codes or asking customers how they heard about you when they make a purchase. Additionally, monitoring sales before and after sending out mailers can help assess their impact.

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