Have you tried using door hangers for advertising in your neighborhood?

  • Thread starter Thread starter Geoo
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Discussion Overview

This thread explores the use of door hangers as a method for advertising within neighborhoods, particularly among Pampered Chef consultants. Participants share their experiences and thoughts on the effectiveness and legality of this approach.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions the potential of using door hangers for advertising in a new neighborhood to generate leads.
  • Another participant offers blank door hangers but admits they never used them.
  • One participant, who serves as an HOA President, discusses local ordinances that may restrict door hangers and shares concerns about residents' negative reactions to unsolicited advertising.
  • Another participant notes that houses with "No Solicitation" signs may not welcome door hangers, sharing their own habit of discarding unsolicited materials.
  • One participant expresses frustration about people ignoring "No Solicitation" signs and shares their reluctance to use door hangers.
  • Another participant recalls their childhood experience with leaving mini-catalogs on doors, suggesting that catalogs might be more effective than door hangers for immediate shopping opportunities.
  • A participant recounts their experience of distributing door hanger bags with catalogs and an introductory letter, but reports no responses, indicating a lack of success.

Areas of Agreement / Disagreement

Views differ on the effectiveness and appropriateness of using door hangers for advertising. Some participants express concerns about legality and community reception, while others share personal experiences with varying outcomes.

Contextual Notes

Participants discuss their personal experiences and local regulations regarding advertising methods. The thread reflects a range of opinions on the practicality of door hangers and alternative advertising strategies.

Who May Find This Useful

Consultants considering different advertising methods in their neighborhoods may find the shared experiences and insights relevant to their own practices.

G
Geoo
I know there are some restrictions about advertising but has anyone tried those doorhangers that pizza places use sometimes? Basically, they have advertisment on both sides and a hole on one end, with a slit in the paper so that you can slip them onto a door handle or doorknob.

We just moved to a new neighborhood with alot of houses and I thought it might be a good word to get some leads.

Jim
 
I have some blank ones if you need them!
I never got around to doing this...
 
You might check with your City ordinances on that...and also with your HOA if you plan on using them in your own neighborhood. As HOA President in my neighborhood- I have fielded TONS of questions from our homeowners who generally are not happy to get these on their doors or cars.

Door hangers and any advertising is against City ordinance in my city, but of course we still get tons of them. The problem arises when you are caught putting them on doors. For big companies such as Pizza parlors, they hire guys (day laborers) to do it...and can deny any involvement if those guys are caught. If your ad says you are an Independent Consultant...well...it is much harder to escape having any knowledge of the advertisement being handed out.
Again this is all comes into play only if it is against ordinance. :rolleyes:
 
Also note if the house has a sign saying No solicitation that you generally can't hang a solicitation on it either.

This is one person who just tosses stuff that appears on her doorstep unbidden. If there are enough like me, legal or not, it may not be worth your while.
 
^ugh, I have one of those signs and NO ONE abides by it. It's so frustrating. I don't know if I'd do the door hanger thing, I'm one of those people that toss anything left on my porch or door handle.
 
Anyone ever tried leaving the mini-catalogs on doors? When I was a kid, my grandma was a higher level Avon lady and we'd spend many summer mornings banding Avon books to doorknobs. I don't know what her return was, but it seems getting a catalog would be better than just a door hanger, lets people shop right away.

David
 
dbarkman said:
Anyone ever tried leaving the mini-catalogs on doors? When I was a kid, my grandma was a higher level Avon lady and we'd spend many summer mornings banding Avon books to doorknobs. I don't know what her return was, but it seems getting a catalog would be better than just a door hanger, lets people shop right away.

David
Click to expand...


My experience with Avon Ladies is that they leave the books, but then they call or stop by to see if there is anything you want to order.
People won't call you - so if you decide to leave mini catalogs, you would need to be the one to follow up for the orders.
 
We bought some door hanger bags from "U-line" and placed some of our leftover Fall/Winter Catalogs with an introductory letter in each one. I walked a few neighborhoods, placing the hangers on random houses, specifically avoiding the ones that had "For Sale", "For Rent" or "No Solicitation" signs out front. I also avoided the ones that obviously needed yard work and/or major maintenance.

My letter started by mentioning the high cost of eating out and offered a "time-saving" alternative. I "briefly" explained cooking shows, catalog shows, web site orders and business opportunities. My letters had my name, my consultant number, two phone numbers, a fax number, email address and the URL for my PC web site.

The response was a BIG FAT ZERO! I have plenty of hanger bags left, however I'm going to wait until "Fall" before I try it again... Arizona gets a tad warm this time of year!
 

Frequently Asked Questions

What are door hangers and how can they be used for advertising in my neighborhood?

Door hangers are printed advertisements that are designed to be hung on the doorknobs of homes. They can be an effective way to promote your direct sales business, such as Pampered Chef, by providing information about your products, upcoming events, or special offers directly to potential customers in your neighborhood.

Are door hangers an effective marketing tool for direct sales?

Yes, door hangers can be an effective marketing tool for direct sales. They allow you to reach a targeted audience in your local area, and because they are tangible, they can leave a lasting impression. Many people appreciate receiving information about local businesses, especially if it includes special promotions or samples.

How do I design an effective door hanger for my Pampered Chef business?

To design an effective door hanger, ensure it is visually appealing and includes key information such as your name, contact details, and a brief description of your offerings. Use high-quality images of your products, include a call to action (like visiting your website or attending a cooking demonstration), and consider adding a special offer to entice potential customers.

What are some tips for distributing door hangers in my neighborhood?

When distributing door hangers, choose a time when people are likely to be home, such as weekends or early evenings. Be respectful of local regulations regarding solicitation and consider targeting specific neighborhoods where you believe your products will resonate. It's also helpful to track which areas you've covered to ensure you reach as many homes as possible.

Can I combine door hangers with other marketing strategies?

Absolutely! Combining door hangers with other marketing strategies can enhance your outreach. For example, you can follow up with a social media campaign, host a local event, or send out flyers. Integrating multiple methods can help reinforce your message and increase your chances of attracting new customers.

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