I've only done a couple of FB parties so far, but I set it up from my personal page. I gave info for my business page. I play a points game and gave people points for "liking" my business page. I post different things on a FB show than on my business FB page that I would only want guests to see...
My director just shared with us an idea someone else in the company had. She was new to an area and needed bookings. She did a "no buy" party. She focused on showing the products and getting bookings. She made it clear on invites that she was not selling anything at that party, but to come eat...