I just secured a booth for our team that is a bit different then what I've done before.It is at a huge area Kids consignment sale. I haven't been to this particular one in years, but it was big then....I expect it is just as big these years since (they are huge around here). it is at our state fairgrounds in their large buildings- if that tells you anything.
It seems different because people are not there to go from vendor to vendor, but to shop racks and racks of kids clothes, toys, equipment, etc. We are like those banners and ads you see along the outside walls of a sports stadium or something. White noise. We'll be positioned along the way out to pay for their goods, but I believe I read that we'll be accessible to folks from both sides- so those NOT in the check-out lines also can reach us. Not sure, never done this venue. But reading the vendor packet gives me some indication that this is a bit different than what I'm used to doing.Anyway, here is what the Vendor Info says and suggests:
It seems different because people are not there to go from vendor to vendor, but to shop racks and racks of kids clothes, toys, equipment, etc. We are like those banners and ads you see along the outside walls of a sports stadium or something. White noise. We'll be positioned along the way out to pay for their goods, but I believe I read that we'll be accessible to folks from both sides- so those NOT in the check-out lines also can reach us. Not sure, never done this venue. But reading the vendor packet gives me some indication that this is a bit different than what I'm used to doing.Anyway, here is what the Vendor Info says and suggests:
It is spread over 4 days. I'll be working several shifts over the course of this event, so probably 6-8 hrs total, plus I am going to be there during the "Seller setup" on Monday that she talks about.I need some inexpensive ideas. I have over 200 business-card bookmarks from Merrill That have recipes on them, plus I have ~100 pocket brochures from Merrill also that have my info and a recipe on them. These are moms looking for a bargain, so just trying to think what I can pass out- both AT the booth (that's easier), and if I walk around. Our booth will be in the general area where folks are waiting to check-out, so we may have to approach them some as they move by.What do you think? Baggies with my card, mini-catalog, recipe card (I have TONS of those too), and maybe a piece of candy or something?Show Hints:
• Please note the “nature” of this show: Moms are coming for the gently used kids’ items. The Parents Fair is set up so that exhibitors can take advantage of this target market and get in front of these busy moms. As you plan your booth, please keep in mind that the more you reach out to these moms as they wait in line and shop, the more successful you will be. Unlike most trade shows, the moms are not here to visit booths---but to shop. How can we get their attention and gain exposure? Please feel free to get creative! • Order a few extra chairs and set up a “rest area” in front of your booth with a sign “rest area compliments of “Your Business”. • Offer to clean their rings with jewelry cleaner or other pampering offers. • Offer assistance getting their bags to their cars (this could be HUGE- recruit your teenage sons or neighbors) • Bring wagons to the show and leave them at checkout for moms to take bags out --- with signs all over the wagon from your business of course, ☺ • Offer note pads and pencils to keep track of their purchases, etc. The more you reach out, the more you will get back! I promise to have these parents in front of you --- you have to figure out the best way to get their attention. ☺ Please do not hesitate to call or email if I can help you in any way.• SELLERS: Please note that not all ‘sellers’ are ‘shoppers’. Lots of theses women will sell their used items but will not buy used items. This group is definitely a group that you need to reach. I’d like to invite all exhibitors to come out Monday 7/18 during our building set up and put out information regarding your goods and services. Sellers will begin to bring in their items at 5pm on Monday. I will not have your booth ready for you, but I will designate an area for exhibitors to set up card tables, easels, banners, etc. to advertise your business. I highly encourage you guys to reach out to the sellers as they drop off their items remembering that some of these sellers will not be back to shop. You are welcome to stay and talk to the sellers but at the very least, I recommend that your brochures be on site. Please note that I will not have tables available until exhibitor set up on Tues. A small card table/ easel would be a good size for you to bring.• Working the Show: During the show, please feel free to walk around the building talking to the shoppers. You can carry a clipboard with your gift registration cards and offer on the spot sign up. ??? You are free to advertise in the building anyway you would like (just not directly in front of another exhibitor’s booth please ☺)• Banners: Feel free to bring your companies banners to decorate the walls and bulletin boards around the building.
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