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Maximize Sales with Product Groupings: Tips from Belinda Ellsworth's CDs

In summary, Belinda Ellsworth recommends product groupings and suggests displaying products by using a poster board and tent. She also recommends more suggested sets be included in the guest packet.
dollfangs
Silver Member
327
I was listening to the Belinda Ellsworth CDs and she suggested doing product groupings. I am taking her suggestion and am goining to buy a poster board and tent it and list the items for a couple of the sets and have some of the products displayed by the poster. I also thought it would be good to have more sets suggested and put it in the guest packet. Here is the document I came up with. Any feedback or comments/ideas are appreciated.
 

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  • Product Sets.doc
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There's a flyer somewhere on here with gift set ideas. I think it was developed for Valentines or Mother's Day. Anyway, it needs a tad updating, as the newer sm bowl caddy is more expensive and such, but it's great because people just love ordering the Extra Value Meal (which usually doesn't really save money, it's just very easy to order!) The flyer I'm thinking of gave each package a regular, deluxe, or supersized price.
 
I like the Gadget Junkie package. That would definitely be me:) :)

I've started putting together a package showing the main products for the recipe I'm demoing that day. So for the Berries and Cream Brownies, the Rectangular Baker, the EAD, the Egg Slicer, the Batter Bowl, etc.
 
Well the ones that I have seen they either knock off some of the price so they are getting a deal, or throw something (small) in free or both. You know everyone likes a deal and loves free stuff. And it doesn't have to be much even, just maybe a couple of dollars. But make it stand out on the list, like mark the regular price out with a red marker and write the special price next to it.
 
Melissa, remember that as of Sept 1st the essentials set is discontinued.

Otherwise, the flyer is great. I really need to set aside time to listen to Belinda's CDs
 

1. What are product groupings?

Product groupings refer to a marketing strategy where related products are displayed or promoted together to increase sales. This can be done through bundling, cross-selling, or upselling techniques.

2. How can product groupings help maximize sales?

By showcasing complementary products together, customers are more likely to purchase multiple items, increasing the total amount of sales. It also helps create a sense of convenience and value for customers.

3. Are there any specific tips for creating effective product groupings?

Yes, some tips include identifying which products naturally go together, creating visually appealing displays, and offering special promotions or discounts for bundled products.

4. How do I determine the best product groupings for my business?

The best product groupings will vary depending on your specific business and target audience. Conducting market research, analyzing sales data, and experimenting with different combinations can help determine the most effective groupings for your business.

5. Are there any resources or tools available to help with creating product groupings?

Yes, there are various resources and tools available, such as Belinda Ellsworth's CDs, which offer tips and strategies for maximizing sales through product groupings. You can also consult with marketing experts or attend workshops and conferences focused on retail sales and merchandising.

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