Hi There,Has Anyone Had Any Success Paying for Mailers? I'm

[kjledford]

Hi There,

Has anyone had any success paying for mailers? I'm trying to decide if I should pay $500 for a booth at a Holiday Mart show (Nov, 1000s?? ), $800 for a bridal show (Feb, 700 brides), or $400 for a mailer that goes to 10,000 houses near me.

I've really exausted he usual resources and need to get some shows booked

 

[pamperedlinda]

I'm curoius about this too.Are you talking about the advertisements that come in your mailbox - either the envelope stuffed with coupons or the booklet type thing? I've wondered about doing this too. I haven't looked into it yet, but are we even allowed to do this type of mass advertising?

 

[DebbieJ]

I would think your money would be better spent at the events where you can meet people, get their info, and then follow up with them.

With the mailer, you're just throwing the money away IMHO. You are depending on someone else to generate business for you. With the fairs at least you can follow up with those you meet and generate business for yourself---you are in control!

Definitely try to negotiate a lower rate for those fairs. We got a bridal fair for $300 down from $750.

 

[beepampered]

You can also split the cost of a booth with our consultants. Your director also gets money ($50/month) to go towards promotions that she might be willing to pitch in. I'd go for the booths. They get you some bookings now but also plant seeds for future bookings.

 

[soonerchef]

If it were me and I had to choose only one then I would do the bridal fair...I think that you will get further with brides. I have never had any real luck with doing any mailers....it's people work that gets you business not paperwork.

 

[The_Kitchen_Guy]

I think this one is pretty easy.Ask yourself, what do you do with a mass mailer when it hits your mailbox?So do I. 'Nuff said.

 

[masterschef]

I would do the Holiday Mart. Then if it's still open you can still think about the bridal expo. The bridal expo is more than $1 per attendee! That seems really expensive.

You can always do the mailer at some time when you don't have other opportunities. I've been thinking about a mailer. If you have a real estate agent friend (and they all want to be your friend), you can get the addresses of houses that have sold recently in whatever zip code you pick for free. Then you can send as many flyers as you have postage for in any given month.

 

[ange13]

Our paper also lists the real estate transactions by county, purchase price with address and names so you can just get that paper each sunday and send a welcome to the community post card with 10% discount or something. I've been meaning to do this, just haven't found the right postcard yet. I've heard this works wonders and it's basically free if you already subscribe (then you can write off) and you just pay for the postage and it's alittle more personalized this way.

 

[bbauman07]

If you are going to do mailings I suggest mini catalogs or something of the sort to your current customers and past hosts. My director told me that we are not serving our customers if they have to "search" for the new products, we as consultants should be providing that information for them.