Choosing Between Catalog or Mini Catalog: Tips for Direct Sales Success

[krhodes74]

Howdy ya'll
I have a delima, I was finally on the phone making calls last night. It has taken me a year and a half to do this but I can finally make myself do it. However I did call more than three cause it was the only good time of the week for it. But I had about 5 of them say they couldn't have a party and I told them I would send a catalog. So should I go the more expensive route and mail out the whole catalog or just send the mini catalog with the new items??? I know I can win or loose either way but just wanted some opinions on this.
Thanks
Kelli

 

[vwpamperedchef]

Personally, I would send a mini. Put a small note inside, saying, here's a taste of what we have to offer. Visit my website to view the entire catalog!
Great speaking with you on XXXXXX.

HTH!

 

[ragschef]

since the holidays are so close, I would probably send both to get them thinking. Both, that is, if you're not sending out 20....

 

[urbnk8]

I would probably do the full catalog myself, but I am still pretty new at this. I just think it gives them more to look at. Maybe there is something in it that is not in the mini that they would buy? Just my opinion.

 

[BethCooks4U]

I would definitely send the full catalog. If they ask to see a catalog they want to see everything. I know you can send them to your website but it's not the same. They think you're doing things on the cheap if you send them the minimum. The big thing is to follow up with a phone call to see what they decided to get.

I shop catalogs all the time and never get around to ordering but if they called me and said "did you get our catalog and is there anything you want?" I'd say "yes, let me get it" and they'd have a sale.