Director Are Catalogs Still Effective for Advertising? 450 and Counting...

[cincychef]

I just ordered catalogs on 5/23 and I opened the drawer where I keep them and they are almost gone! I had to order more tonight, so far this season I have ordered 450 catalogs:money: I hope I get some long term customers by telling them to keep their catalog, they all want the Mango Confetti Salsa recipe. I figure it is my best form of advertising.

 

[chefkathy]

Whoa! I have burned through close to 200, but my show schedule is way down.

 

[jwpamp]

I went to the pc.com website (not cc) and looked up all the recipes in the catalog (even the ones just pictured and not printed). I copied and pasted them to my PWS in the "news" section.

I also put "SHOW CATALOG ONLY" on all of my catalogs. No one asks to take them unless they REALLY want one (I usually only lose one per show). It has cut the amount of catalog I had to buy sooooo much!

Oh, to answer the question I am sure you will have -- I have given away thousands of catalogs over the last 2 years and have had less than 10 orders coming from them. I no longer see any reason to give my catalogs away.