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This discussion focuses on the lack of training resources specifically for hostess coaching in catalog shows, contrasting with the abundant materials available for kitchen shows. Participants share valuable links to threads that include tips and tools, such as catalog show bingo, to enhance the coaching experience. Lorraine's contributions are particularly noted for providing useful insights into effective catalog show hosting strategies.
PREREQUISITESThis discussion is beneficial for direct sales consultants, especially those involved in catalog shows, as well as trainers seeking to enhance their coaching methods for this specific format.
A Catalog Show is a type of party where the host collects orders from friends and family using a catalog, rather than holding a live demonstration. The host shares the catalog, takes orders, and submits them to the consultant, who then processes the orders and delivers the products. This format is great for those who may not be able to gather a group in person.
To effectively coach your hostess, start by explaining the benefits of hosting a Catalog Show, such as earning free products and discounts. Provide her with tips on how to share the catalog with her network, including social media, email, and in-person interactions. Encourage her to create excitement by sharing personal experiences with the products and offering incentives for orders.
Provide your hostess with a variety of materials, including catalogs, order forms, and a list of product highlights. You may also want to include a hostess guide that outlines how to run the show, tips for promoting it, and any special offers or promotions available during the show period. Additionally, consider providing digital resources for online sharing.
Your hostess can promote her Catalog Show by reaching out to her friends and family through social media, email, and text messages. Encourage her to create a sense of urgency by setting a deadline for orders and highlighting any special promotions. She can also host a virtual event or live demonstration to showcase some of the products, even if it’s just a brief overview.
After the Catalog Show ends, your hostess should follow up with everyone who placed an order to thank them and confirm delivery details. Encourage her to share her excitement about the products and ask for feedback. Additionally, she can reach out to those who didn’t order to see if they have any questions or if they would like to place an order before the deadline. This follow-up can help strengthen relationships and potentially lead to future sales.