Is a Group Direct Sales Show Worth It?

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Discussion Overview

The thread explores the concept of hosting a group direct sales show, where multiple consultants showcase their products at a single event. Participants share their thoughts on the potential benefits and challenges of such an arrangement, particularly regarding guest turnout and the distribution of sales among vendors.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant expresses hesitation about participating in a group show, questioning how the host benefits program would work and the potential for a divided audience.
  • Another participant shares their experience of hosting a similar event, noting it was mildly successful and suggesting that building it up annually could develop a following.
  • One participant mentions considering a Mystery Hostess style format, where the hostess benefits belong to the consultant, indicating flexibility in how the event could be structured.
  • Another participant raises concerns about the number of vendors competing for the same audience, suggesting that each vendor would need to invite a significant number of guests to ensure profitability.
  • One participant recounts backing out of a similar event due to doubts about attracting enough attendees and the discomfort some guests might feel attending a stranger's home.
  • Another participant echoes concerns about the necessity of a large turnout and effective advertising to make the event worthwhile, especially with other competing events happening.

Areas of Agreement / Disagreement

Views differ on the viability and potential success of a group direct sales show, with some participants expressing optimism about the concept while others are skeptical about its effectiveness and turnout.

Contextual Notes

Participants share personal experiences and insights based on their involvement in similar events, highlighting the importance of guest invitations and the dynamics of multiple vendors at a single show.

Who May Find This Useful

Consultants considering group sales events or those interested in exploring collaborative selling opportunities may find the shared experiences and viewpoints relevant.

ChefPaulaB
ChefPaulaB
Messages
1,386
I have a friend who asked me to do a show at her house along with a few other direct sales consultants ... a jewelry lady, a gold exchanger, Tastefully Simple, spa stuff and then she herself sells Scrapbooking Stuff. I'm intrigued, but still hesitant... she isn't sure how it will run, she's never done it before, but is attending one the end of this month with 3 different consultants (none are PC). My big question is, since she is also working as a consultant, how does the host benefit program work and who invites all of the guests. She wants us all to donate some door prizes and pass out play money to buy into door prize drawing and different things like that. It sounds more like a Girls Night Out Shopping Spree then an actual regular show with a host that gets the benefits from all of the shows from all of the consultants. I know that it's going to be at her house, but I don't know. If all of the consultants invite people so it has a huge turnout, then I think that it might be worth it. If it's just her inviting her friends, and their money being divided up among all of the different vendors, then I'm not so sure I'm going to be willing to give up one of my November show dates for it over just a solo show... What do you all think? Any thoughts on advice for her as far as setting up and running it? Has anyonen done this sort of thing before?
 
Sounds more like an open house to me. I did one before in my home. It was me and some of my DS friends. We did it the Saturday after Thanksgiving. We all invited our customers. I also put flyers on doors in my neighborhood and put up signs nearby to direct people to stop by. It was mildly successful. I wish I could keep doing it, but we moved and don't have the space anymore. I think building it up annually you would develop a following.
 
Maybe see about doing a Mystery Hostess style thing.

I am setting up at something similar in November and the hostess benefits belong to the consultant to do w/ as she pleases. There is no actual hostess.

the following w/end I have a hostess that has 4 of us setting up at her house, and she will get the benefits, she doesn't sell anything, just wants to have a big open house.
 
  • Thread starter
  • #4
pampered.chris said:
Maybe see about doing a Mystery Hostess style thing.

I am setting up at something similar in November and the hostess benefits belong to the consultant to do w/ as she pleases. There is no actual hostess.

the following w/end I have a hostess that has 4 of us setting up at her house, and she will get the benefits, she doesn't sell anything, just wants to have a big open house.
Click to expand...

Let us know how that goes! I'd just be concerned about too many options for people to spend their limited money on... but maybe I'm being too negative... it is the holiday season and people are Christmas shopping, and people do love PC! Anyway, let me know how they both go! Thanks!
 
People only have so much money to spend each month. If you are going to do this, EACH vendor needs to invite about 100 people in order for anyone to be able to make money.
 
this is so funny. I was supposed to be doing the same thing on nov 1st with five other consultants and then I decided it wasnt a great idea after all and backed out. Now none of them are doing it. I just kept thinking, what is the draw to get them here? The other consultants and I all seem to be stuck at the number 5-8 with ind open houses so if thats the case then does that mean we will have about 25-35 people show up ? and what will they decide to buy? I just wasnt sure how that would work out , pretty much your competing with the other girls. My aunt does arbonne and she had the same feeling about it. I think its a good idea , you would just really need to make sure all the other people were really into it and inviting all their contacts. Also, the issue that came up with the girls I was going to have at my house was , they kept saying they thought people might be uncomfortable to go to someones house they dont know. The ppl I invite of course know me or of me but the other ppl might not want to just stop at my house.
 
  • Thread starter
  • #7
See, that's what I keep thinking too, there has to be a whole bunch of people to really make it worth my while, and I just don't see that happening unless we have some really awesome prizes and a lot of advertising, and there are just so many other things already going on... I have 2 other similar shows before this one but they are put on by a sponsor like the Elks is holding one and inviting the vendors to come and pay for a table, it's all direct sales people, no crafts or anything like that, and then they supply the space and it's more of a public space and more advertising and more vendors. So I'm just leary of this one being at someone's house and all. I'm having good luck getting my November booked and I only have a few more dates left and I don't know if I want to waste one on this... but it's hard being it's my friend, I hate to sound greedy.... just not sure. Thanks for all of the input so far. Makes me feel like I should follow my instincts and say no.
 

Frequently Asked Questions

What is a Group Direct Sales Show?

A Group Direct Sales Show is an event where a consultant showcases products from a direct sales company, like Pampered Chef, to a group of people, often in a social setting. It allows attendees to see, touch, and learn about the products while also providing an opportunity to place orders during or after the event.

What are the benefits of hosting a Group Direct Sales Show?

Hosting a Group Direct Sales Show can offer several benefits, including the chance to earn free products, discounts, and exclusive offers. It also provides a fun social experience for guests, where they can gather with friends, learn new cooking techniques, and discover products that can enhance their culinary skills.

How much effort is required to organize a Group Direct Sales Show?

Organizing a Group Direct Sales Show requires some planning and effort, such as selecting a date, inviting guests, and preparing the venue. However, many consultants provide support and resources to help streamline the process, making it easier for hosts to manage the event.

Are Group Direct Sales Shows financially beneficial for hosts?

Yes, Group Direct Sales Shows can be financially beneficial for hosts. Depending on the sales generated during the event, hosts can earn rewards such as free products, discounts, and even cash bonuses. The more guests that attend and purchase, the greater the potential rewards for the host.

What if my friends are not interested in direct sales products?

If your friends are not typically interested in direct sales products, you can still make the show appealing by focusing on the value and quality of the products. Highlight how the products can solve common cooking challenges or enhance their kitchen experience. Additionally, consider inviting a diverse group of people who may have varying interests to increase engagement.

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