Maximizing Craft Show Follow-Ups: Tips for Reaching Out to Potential Customers

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Discussion Overview

This thread discusses strategies for following up with potential customers after craft shows, focusing on how to approach individuals who expressed varying levels of interest.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant shares their experience of not following up after three craft shows and questions how to approach potential customers who indicated "no" or left answers blank on their draw slips.
  • Another participant, identifying as a consultant, mentions that they call individuals who marked "no" and inform them they have won a free cooking show, which has led to bookings or postponements until after the holidays.
  • Some participants express concern about whether it is too late to reach out to those who marked "no" or "maybe."
  • One participant suggests that it is not too late to call and recommends sending a newsletter to keep potential customers informed, noting that a follow-up in January might be more favorable.
  • Another participant expresses their intention to start making follow-up calls soon, indicating a shared sense of urgency among some users.

Areas of Agreement / Disagreement

Views differ on the timing and approach for following up with potential customers, with no clear consensus emerging on the best strategy.

Contextual Notes

The discussion reflects personal experiences and strategies related to customer follow-ups in the context of craft shows, without implying any official guidance.

Who May Find This Useful

Consultants looking for ideas on how to engage with potential customers after craft shows may find the shared experiences and strategies relevant.

P
PamperedK
Silver Member
Messages
1,126
I know I saw a thread around here about this but the last one I found didn't have many responses.

I have done 3 craft shows this month and haven't followed up!

The first one I did I had people fill out their own draw slips. The majority of them have no's or no answers at all to my questions. What do you suggest I say to these people when I call?

The last 2 I did I filled out the slips for them and so I have some more maybe's. Still lots of no's though. Do I call the no's? What do I say to everyone since it's been so long and I may not remember our exact conversation?
 
On my No's I call them and tell them they won a Free cooking show! They feel honored to have won something and either have booked or put me off for a few months until after new years. Seems to work tho.
 
  • Thread starter
  • #3
I was thinking about that but I was wondering if it's too late to do that.
 
It's not too late to call them. If they gave you an email I would email a current newsletter to them. However; if they were a no or maybe I would wait to call them until January. The reception will be a bit less chilly then. Right now if they marked No or Maybe and you called they would be rude or REMIND you that they indicated they weren't interested. Then you'd feel bad and wouldn't call them again. Then in a few months they will start looking for a PC person and won't call you because they made a jerk of themselves. By sending them the newsletter it puts the ball in their court for the time being. They will know where/who you are for holiday ordering and won't be too taken aback when you call in January.

Just my suggestion! I wish you luck though!! Make those slips turn into dollar bills, girl!
 
I'm behind too. Tomorrow is my day--I am getting on the phone. Let's do it!!!!
 

Frequently Asked Questions

What is the best way to follow up with potential customers after a craft show?

The best way to follow up is to send a personalized message within a few days after the event. Mention something specific from your conversation to remind them of your interaction. This could be a product they showed interest in or a question they asked. Use email, social media, or even a handwritten note for a personal touch.

How soon should I follow up after a craft show?

You should aim to follow up within 48 to 72 hours after the craft show. This timeframe keeps your interaction fresh in their minds and shows that you are proactive and interested in their needs.

What should I include in my follow-up message?

Your follow-up message should include a thank you for visiting your booth, a reminder of the products they were interested in, any special offers or promotions you might have, and an invitation to ask any further questions. Including a link to your website or social media pages can also encourage them to engage further.

How can I make my follow-up stand out?

To make your follow-up stand out, personalize your message by referencing specific conversations you had with the potential customer. You can also include a small incentive, like a discount code or a free recipe booklet, to encourage them to make a purchase. Using an engaging subject line in emails can also help capture their attention.

What if I don’t get a response to my follow-up?

If you don’t receive a response, it’s okay to send a gentle reminder after a week or so. Keep it light and friendly, reiterating your interest in helping them find the right products. If they still don’t respond, respect their space but keep them on your list for future communications, as they may engage later on.

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