Revive Cold Leads: The Best Way to Turn Them Into Hot Prospects

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Discussion Overview

The thread focuses on strategies for re-engaging cold leads in the context of recruiting efforts. Participants share their experiences and thoughts on effective methods for contacting these leads, including the use of emails and phone calls.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant expresses a desire to revive cold leads and seeks advice on whether to start with an email or a phone call.
  • Another participant, identifying as a consultant, emphasizes the importance of personal contact and suggests that excitement cannot be conveyed through email alone.
  • Several users mention the effectiveness of leaving enticing messages on voicemail to encourage callbacks.
  • One participant shares a specific example of a voicemail script that could be used to engage leads.
  • Another participant notes their success in making contacts at a local Farmer's Market, highlighting the importance of consistent outreach.
  • Some participants discuss the idea of setting contact goals versus simply aiming for a number of yes responses.
  • One participant reflects on their own pace in making contacts and shares a humorous anecdote about a missed opportunity due to a distraction.

Areas of Agreement / Disagreement

Views differ on the best approach to contact cold leads, with some participants advocating for phone calls while others consider emails as a preliminary step. No clear consensus emerges on a single effective method.

Contextual Notes

Participants share personal experiences and strategies based on their own recruiting efforts, reflecting a range of approaches to engaging potential leads.

Who May Find This Useful

Consultants looking for insights on re-engaging cold leads and exploring different outreach strategies may find this discussion relevant.

M
mrssyvo
Messages
1,929
Ok, I am really stepping up my recruiting efforts, and I need some advice. I have several hot leads I am working with, and am in contact with them pretty often. Now, for the leads that are somewhat cold, I want to contact them again, and I am trying to figure out the best way to do that. Should I start with an E-mail, attaching incentives, specials, etc and follow up with a phone call, or just a phone call that they do not return. I am thinking an E-mail will prime the excitement pump, and then they will answer when I call, or return my call. What should I put in the E-mail? I wouldl like to turn these cold leads back into Hot leads, (or at least warm!!)
 
E-mail alone won't do it unless they are ready to sign NOW - it won't turn a cold lead into a hot lead. YOU NEED TO USE THE PHONE AND PERSONAL CONTACT.Pick up the phone and tell them you were just at National Conference and heard a special that made you think of them because you think it was designed JUST FOR THEM.Go over all they get in the kit and ALL the bonuses for them...show them the potential and the fact that if they meet their obligations, they can own over $600-$700 worth of PC stuff EASILY for practically nothing, plus have earned commission to cover that.Your excitement for this CANNOT be portrayed in written text alone.Go get them Sue!
 
  • Thread starter
  • #3
Janet, I agree completely with you, Do I leave that message on the machine, to entice them to call me back? These names on my list have not returned my calls the last few times I have attempted to reach them. I leave everyone on my list, and continue to try to reach them. I thought that the E-mail first might entice them to return my calls.
 
I'd leave a call to entice them. How about this:"Hey Mary, it's Sue! I just got back from National Conference where they announced a new promotion that I had to share with you. Please give me a call at your earliest convenience at XXX-XXXX. I look forward to hearing from you. I also have some new recipes to give you to try out!"I would revise that a bit based on their personality type - need more information, need less, etc., but that is one...
 
Great advice and phone message Janet! Good luck Sue! Go get em!:)
 
  • Thread starter
  • #6
Janet, you are so good at wording things. Thank you for the words. I just got back from running errands, and I managed to get my 3 contact sin while I was out. I was able to get into another local Farmer's Market on Sundays, and made 2 contacts in that office alone!!!!!
 
mrssyvo said:
Janet, you are so good at wording things. Thank you for the words. I just got back from running errands, and I managed to get my 3 contact sin while I was out. I was able to get into another local Farmer's Market on Sundays, and made 2 contacts in that office alone!!!!!
Click to expand...

Ok, granted I do this at a slower pace that you guys, but Sue, why did you stop at 3 contacts?

3-2-1 is a MINIMUM...

You shouldn't stop when you get your first yes...keep going and collecting the no's. Set a time frame for contacts versus a goal in a number.

You already put in your head that you needed 3 contacts today. What if #4 would produce a $1000 show for you?


...just something else to ponder in your mind...
 
  • Thread starter
  • #8
I did not say I had stopped, I just said they were done. I am on a PC high right now, I figure I will be making contacts everytime I am within 50 feet of anyone. One of my goals from conference is to work 3-2-1 consistently, so that was on my mind.
 
mrssyvo said:
I did not say I had stopped, I just said they were done. I am on a PC high right now, I figure I will be making contacts everytime I am within 50 feet of anyone. One of my goals from conference is to work 3-2-1 consistently, so that was on my mind.
Click to expand...

LOL! We went to dinner last night, but DS was being a total crab, so I was busy dealing with a cranky 4 yo instead of connecting with our waitress. She was really good and sweet, so I left my biz card with a note that I'd love to work with her on our bill.

Maybe she'll call me, maybe she won't....too bad ds was being so bad!!!
 
mrssyvo said:
I did not say I had stopped, I just said they were done. I am on a PC high right now, I figure I will be making contacts everytime I am within 50 feet of anyone. One of my goals from conference is to work 3-2-1 consistently, so that was on my mind.
Click to expand...

Hey not discouraging you - you made more contacts than me today, I'm only on 2! ;)

I just wanted to post to make everyone think about that. We tend to limit ourselves in this business...without even thinking about it.
 

Frequently Asked Questions

What are cold leads and why are they important in direct sales?

Cold leads are potential customers who have shown some interest in your products or services in the past but have not engaged recently. They are important in direct sales because they represent untapped opportunities. By reviving these leads, you can potentially convert them into active customers, increasing your sales without the need for acquiring new leads.

How can I identify cold leads in my Pampered Chef business?

You can identify cold leads by reviewing your past customer interactions, such as previous orders, inquiries, or event attendance. Look for individuals who have not made a purchase or engaged with your business in a while. Additionally, you can use your customer relationship management (CRM) system to track engagement levels and categorize leads based on their activity.

What strategies can I use to revive cold leads?

To revive cold leads, consider sending personalized follow-up messages, offering exclusive promotions, or sharing new product launches that may interest them. You can also reach out with helpful content, such as recipes or cooking tips, to re-engage them. Hosting virtual cooking demonstrations or offering free samples can also spark their interest.

How often should I follow up with cold leads?

It's generally recommended to follow up with cold leads every few weeks or once a month, depending on your relationship with them. Be mindful not to overwhelm them with messages; instead, focus on providing value in each interaction. A consistent but respectful follow-up schedule can help keep your business top-of-mind without being intrusive.

What should I do if a cold lead does not respond to my outreach?

If a cold lead does not respond to your outreach, it's important to remain patient and respectful. You can try varying your approach by changing the medium of communication (e.g., email, phone call, social media) or the message content. If they still do not engage, consider moving them to a less frequent follow-up schedule, but keep them on your radar for future opportunities.

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