Okay, so as soon as they revealed the Rock Crok I thought, wait a minute...Longaberger already has this! I was getting nervous about all the claims that this was exclusive and we were the 1st to come out with this cutting edge technology. So I got home and e-mailed the Test Kitchens. Later that day someone from Test Kitchens called me! She said that way she could address all my concerns at one time instead of back and forth e-mailing. I was very impressed that she'd take the time to do that. So anyway, this is what she told me: They did look into other things that are on the market, including Longeberger's Flameware. The Flameware has the glaze that we were shown in the video at the Fall Seasonings meeting, it's the kind of glaze that has micro cracks. People have to season it before use, whereas ours is ready to go right out of the box. If people don't season Longeberger's flameware correctly, it can leak. It also can retain odors and be difficult to clean. It also only has a 90 day return policy, where ours comes with a 5 year guarantee. Also, ours has a glass lid which is great so you can see what's going on with your food. Otherwise, people tend to lift the lid a lot to see what's going on, which ends up decreasing the heat level and making things take longer to cook. Ours is also less expensive. I asked her if they looked at Le Creuset to try to compare and she said yes. Le Creuset is different though, because it's enamel coated cast iron, but it's heavy & the lids aren't clear glass like ours. Le Creuset can't go in the microwave or on the grill. Ours really is the best out there! While I had her on the phone, I asked her how our new Silicone baking mat compares to Silpat. She said ours is reversible and dishwasher safe (silpat is hand wash only) and the markings/template really are nice for people...now anyone can cook. (Kids, husbands, others who just don't quite know how to space things correctly.) Also, ours can roll up nicely for storage and it will unroll and lay flat...she said she couldn't really say the same for silpat. So, that's the scoop! ETA: Just wanted to add that I'm sharing this in a consultant to consultant sort of way. I wouldn't bring this up at a show unless someone said something or tried to compare it to Longeberger or something. I wouldn't put down another company at a show (what if someone there loves Longeberger or knows of or is a consultant!). I'd be careful with my word choices. I posted further down this thread that HO now put out a great Q&A sheet and other things to help us be informed on the Rockcrok and they have things perfectly worded that would be fine to say at a show.