PampChefJoy
Gold Member
- 1,814
Once again, I'm looking to Cheffers for some feedback on my business. I appreciate the candor of the input I get from you guys.
So, Tasty Tidbits originated as monthly newsletter offering. Over the years, I added the QuickBites mid-month issue and then the Outlet highlights. Right now, those are the 3 newsletters I do.
Recently I added the Weekly Dish as a trial offering. It's going well, though not downloaded as much as the monthly TT.
I have also endeavored to put together the extra stuff as time allows: the Fall Flash & Spring Splash, email blasts for current sales and promotions, the Do You Love a Bargain and Super Savings flyers, recently the fair tri-fold brochure...
I'm planning to update the website soon and I want to make it as clear as possible what people are paying for, and set the expectation for what they are getting. Lately I seem to be getting alot of emails and comments from people who are disappointed that I haven't made up my flyers on time. Today, I had a comment that I repeated a recipe that was both on the monthly and weekly newsletters. (It was my thought that someone wouldn't send both monthly and weekly, so duplication there should not be a problem.)
In my mind, I've always thought that subscribers were signing up for the monthly newsletters. Anything extra that I did was just that - extra. But now I'm wondering if the expectation is that you are guaranteed to get all the extras with your subscription.
I have resisted making promises to provide anything more than the newsletters on a regular basis... I can't commit to making sure everything is produced all the time. Working full time means I am frequently unable to drop what I'm doing during the day when HO makes an announcement in the morning. I've felt alot of pressure to "produce" when these news releases come out with new specials... but also I feel that my job is to write the newsletters.
As my consumers, do you feel that I'm mis-labeling my product or somehow making implied promises that I am not keeping? This is important for me to know so that I can change my wording when I re-do my website.
Or is it that the flyers, etc are the products that people find worth paying for, and I should be either working that into my subscription plan? Especially now that people have access to HO's newsletter via the PWS, does it make sense for me to offer the flyers as a subscription item?
I am planning to send a more detailed survey out to my subscribers this month to solicit more feedback, but I thought I'd go out to the masses here too to find out what the thoughts are. I thank you if you got this far in this massive novel... I'm sorry it's so long, but I have had a million thoughts mulling in my head for quite some time! I hope this makes sense. I appreciate your time and response!
So, Tasty Tidbits originated as monthly newsletter offering. Over the years, I added the QuickBites mid-month issue and then the Outlet highlights. Right now, those are the 3 newsletters I do.
Recently I added the Weekly Dish as a trial offering. It's going well, though not downloaded as much as the monthly TT.
I have also endeavored to put together the extra stuff as time allows: the Fall Flash & Spring Splash, email blasts for current sales and promotions, the Do You Love a Bargain and Super Savings flyers, recently the fair tri-fold brochure...
I'm planning to update the website soon and I want to make it as clear as possible what people are paying for, and set the expectation for what they are getting. Lately I seem to be getting alot of emails and comments from people who are disappointed that I haven't made up my flyers on time. Today, I had a comment that I repeated a recipe that was both on the monthly and weekly newsletters. (It was my thought that someone wouldn't send both monthly and weekly, so duplication there should not be a problem.)
In my mind, I've always thought that subscribers were signing up for the monthly newsletters. Anything extra that I did was just that - extra. But now I'm wondering if the expectation is that you are guaranteed to get all the extras with your subscription.
I have resisted making promises to provide anything more than the newsletters on a regular basis... I can't commit to making sure everything is produced all the time. Working full time means I am frequently unable to drop what I'm doing during the day when HO makes an announcement in the morning. I've felt alot of pressure to "produce" when these news releases come out with new specials... but also I feel that my job is to write the newsletters.
As my consumers, do you feel that I'm mis-labeling my product or somehow making implied promises that I am not keeping? This is important for me to know so that I can change my wording when I re-do my website.
Or is it that the flyers, etc are the products that people find worth paying for, and I should be either working that into my subscription plan? Especially now that people have access to HO's newsletter via the PWS, does it make sense for me to offer the flyers as a subscription item?
I am planning to send a more detailed survey out to my subscribers this month to solicit more feedback, but I thought I'd go out to the masses here too to find out what the thoughts are. I thank you if you got this far in this massive novel... I'm sorry it's so long, but I have had a million thoughts mulling in my head for quite some time! I hope this makes sense. I appreciate your time and response!