ChefBeckyD
Gold Member
- 20,376
At our cluster meeting tonight, My director had another consultant in our cluster give a presentation on how she host coaches and does her show.
She has a $750 show avg., and regularly has $1000 shows.
This is in Michigan, where we have one of the worst economies in the nation! My show avg. has slipped from around $600 to about $400 in the past 18 months.
It was fascinating to hear what she does - because so much of it goes totally against what I have been taught, and what seems to be the consensus for doing business. I won't go into all she does, but wanted to touch base on a couple of things she does that are opposite of how I've been taught.
First - She communicates almost exclusively via E-mail with her hosts - she sends emails weekly starting a month before the show, and gives her hosts their encouragement and info (including recipes) this way. She makes one phone call to the host before the show to get counts and directions.
She said that in this day and age, that is the way most people prefer to communicate, and her hosts appreciate that she uses email instead of leaving all kinds of voice mail messages trying to get in touch with them.
Second - She brings a whole display of products with her to her shows. She brings a card table and sets it up. For August, she did a whole display of discontinuing products on the table. She sold a ton of product - had 5 shows, and over $3500 in sales!!!
This brought up a good discussion about how, although we've been taught that you only bring what you need for the demo, the fact that we are in a very poor economy means that we may have to change how we do things a bit to get the sales that we want. Also, that we are living in a more electronic age, and that email may not be as impersonal of a way to communicate as we've been told - it may be the way that hosts prefer to communicate with you.
These were just some points that have me thinking.
She has a $750 show avg., and regularly has $1000 shows.
This is in Michigan, where we have one of the worst economies in the nation! My show avg. has slipped from around $600 to about $400 in the past 18 months.
It was fascinating to hear what she does - because so much of it goes totally against what I have been taught, and what seems to be the consensus for doing business. I won't go into all she does, but wanted to touch base on a couple of things she does that are opposite of how I've been taught.
First - She communicates almost exclusively via E-mail with her hosts - she sends emails weekly starting a month before the show, and gives her hosts their encouragement and info (including recipes) this way. She makes one phone call to the host before the show to get counts and directions.
She said that in this day and age, that is the way most people prefer to communicate, and her hosts appreciate that she uses email instead of leaving all kinds of voice mail messages trying to get in touch with them.
Second - She brings a whole display of products with her to her shows. She brings a card table and sets it up. For August, she did a whole display of discontinuing products on the table. She sold a ton of product - had 5 shows, and over $3500 in sales!!!
This brought up a good discussion about how, although we've been taught that you only bring what you need for the demo, the fact that we are in a very poor economy means that we may have to change how we do things a bit to get the sales that we want. Also, that we are living in a more electronic age, and that email may not be as impersonal of a way to communicate as we've been told - it may be the way that hosts prefer to communicate with you.
These were just some points that have me thinking.