Classified Ads: Ideas & Experiences

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Discussion Overview

This thread explores various experiences and ideas related to advertising through classified ads and vehicle branding among Pampered Chef consultants. Participants share their personal experiences with newspaper ads, vehicle lettering, and car magnets, discussing outcomes and effectiveness.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shared that they placed ads in a newspaper to attract recruits and bookings, noting mixed results with only one potential lead from the recruiting ad.
  • Another participant mentioned placing a low-cost ad in a community newsletter, expressing hope for positive responses.
  • Several users discussed their experiences with vehicle lettering, with some reporting good feedback while others noted minimal leads from such efforts.
  • One participant highlighted the effectiveness of word-of-mouth marketing, sharing a success story from maintaining contact with a past lead.
  • Another participant expressed satisfaction with car magnets, stating they received inquiries and orders as a result of their visibility.
  • Conversely, some participants expressed skepticism about car magnets, citing issues with theft and durability.
  • One participant shared a preference for window decals over magnets, noting their professional appearance and resistance to being stolen.
  • Another participant, who is a sign professional, provided insights on the proper care and quality considerations for car magnets.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various advertising methods, with some participants finding success with newspaper ads and vehicle branding, while others report minimal results. No clear consensus emerges regarding the best approach.

Contextual Notes

Participants' experiences vary based on location, advertising costs, and personal marketing strategies, reflecting a range of outcomes in their promotional efforts.

Who May Find This Useful

This discussion may be of interest to Pampered Chef consultants exploring different advertising strategies and seeking insights from peers' experiences.

P
PamperedChef05
Messages
28
Does anybody have an idea on what to put in a newspaper in the classifides? or if you have done this before how did it work for you?
Any and all help is appriciated!
 
There are guidelines about advertising listed at the Consultant's Corner under Corportate Communications. Read them carefully before you place an ad.
 
I would be interested also in hearing from those who have placed an add.
-Becky

PamperedChef05 said:
Does anybody have an idea on what to put in a newspaper in the classifides? or if you have done this before how did it work for you?
Any and all help is appriciated!
Click to expand...
 
Newspaper AdHi everyone,

I am new to this site but it has some great information. I placed a couple of Ads in the month of January. 1 to attract new recruits and 1 to get more bookings.

The recruiting ad generated alot of calls but only 1 real possible lead. I am still working with that person to sign up as a consultant (still is promising, just not the right time). Of course, if she signs up it was worth it. (I placed the ad in the classifieds under sales)

The bookings Ad did not even generate 1 call.

The paper I placed the Ads in is only delivered 2 days a week. So that could have been a factor. But it was more economical than the larger distribution in our city. $45 vs. $175 for 1 month vs. 1 week.


I think if you can place the Ads for a reasonable cost they are worth the gamble.

Michelle
 
I placed an add for $5 in my community newsletter magazine that comes out once a month. It's going to be printed in the April issue so hopefully I will get some calls. I will post back on how it goes, but i agree.........if you can do something for a low cost it's worth it. Good Luck!!
 
vehicle letteringHi there
has anyone put lettering on their vehicle?
if so what have you put?
I'm in the middle of having my vehicle lettered and am at a loss as to how much info to put on there
thanks a bunch
 
mixed resultsI have put ads in the paper but have had minimal results - leads but nothing yet. I have lettering on my car and have had good feedback but no shows or leads... I put flyers around town and have gotten shows from that. Best thing is word of mouth and customer service (I just booked a fund raiser from someone who met me 2 years ago, booked a party but never held it - I kept in touch via email newsletter!!)

It never hurts to keep your name out there!
 
vehicle letteringwhat did you put on your vehicle?
did you put your name and number as well as PC?
I figured that as much as you can get your name out there the better :p
 
on the carI put my name, phone # and web site on it.
 
magnetsHello, I was just wondering if anyone had purchased the large car magnets available? For those wondering what to put on their cars, you might want to check out the pcprinter & nancy's artworks websites for ideas.
Esther
 
I have the car magnets. I really like them. Everyone knows me as the Pampered Chef lady...something they might not know if I didn't have the magnets. I get people stopping me and asking for catalogs at stores and I have even gotten notes left on my car to call.
 
Car Magnets Question GingerGinger, how big are the car magnets? Where on your car do you put them? Is it just your name, phone number and PC on them?

TIA,

Jodi H
 
Last edited:
I purchased the set of 3 magnets from Town and Country (official PC supplier). I have a suburban so I have one on the back and the other 2 on the side doors. They are fairly large. The info is your phone number and website.
 
magnetsFrom experience.....Car magnets are not worth it. Why? Becausepeople steal them or they will eventually fall off your vehicle. How do I know? It has happened to me and others I know. LOL (Sad, but true)
 
Instead of car magnets, which as you say, could fall off, there are window stickers you can get, with the same info on it as a magnet. I have those instead, and they are on my back side windows on my van. They are rather large tho, so not sure they would work well on a car.
 
stickers/decals are better
ChefLoriG said:
Instead of car magnets, which as you say, could fall off, there are window stickers you can get, with the same info on it as a magnet. I have those instead, and they are on my back side windows on my van. They are rather large tho, so not sure they would work well on a car.
Click to expand...

I ordered a window decal from Town & Country last year. They put the same information on it as the magnets and cost less. You apply them according to the directions and they do not come off unless you use a scraper to remove them. They come in a set of two and I love them. They look very professional and are not stolen. I have never invested in the magnets Ginger is referring to but I doubt I will. I did buy the Help Whip Cancer ribbon magnet and it was stolen from my car - I know it was stolen and not just fallen off because I had it anchored around my radio antenna.

You can also get little triangle thingys to hang in the windows (like the "baby on board" ones) that say things about your business and one even has a place for you to write your phone number on it. Those are available from thebooster.com - that's a great company for lots of stickers and other supplies. They are not official Pampered Chef suppliers so they don't have our logo but they do have lots of great stuff!

Marking your car is a great way to get everyone to know who you are and is great advertising for your business while you are holding a show or running errands!
 
I have a car magnetI have had a car magnet since about September '04 when we moved to a new area. I've had a couple people ask for catalogs when they park next to me and happen to see me, but I haven't had any calls out of the blue. I got it from Town and Country (the same company that does business cards) and it has my title, phone # and website address on it. I'm hoping I'll get a call out of the blue someday to host a show and then it'll all be worth it and the commission will pay for it! Everyone in my neighborhood knows I sell PC though and I've gotten over $120 in orders just from one person, so that's helping pay for the magnet!

Becky
 
Hi, this is my first post here...

I can vouch for the Town And Country Decals (window stickers, not magnet). I have three on my van windows. They have a big PC logo, web address, phone number and more. I also want to hire someone to make a "Help Wanted" or "Now Hiring" decal to go on it too, to the side.

Anyways...I've gotten lots of looks and several people have stopped me in parking lots, bank drive thrus, etc, to ask for a catalog. One girl gave me an order on the spot.

Joni
 
Regarding the car magnets---I'm a part time consultant, and a full time sign professional. Our car magnetics are 12x24, which is a pretty standard size. You must make sure that the magnetic will fit on the vehicle door, and not go over any bumps, contours, or moulding on the car. You also must remove the magnetic weekly and wash the car door and the back of the magnetic. Dirt and road dust can get work it's way between them, and this will basically sand the door over time, ruining your paint job. Plus, if you leave the magnetic on for a long period of time without removing it, you may not be able to get it off at all without ruining your car door. When purchasing mags, make sure your sign person is using a high quality magnetic, thick, that is rated for auto use. Some less reputable sign shops will use a thinner magnetic because it is cheaper. These WILL fall off your car at higher speeds. So, there's your crash course on auto mags. As a sign girl, I put two PC logos on my Jeep--one on the drivers side door, and one on my rear door by my spare. My Jeep is lifted about 6", so it's great for drive thru windows. I had a lady at the bank ask me for a catalog just last Friday, because she had the logo right at eye level when she was helping me. Unfortunately, I take my doors off once it's sunny and warm, so the logo on the door is actually in my garage LOL. I wear my button everywhere, have catalogs all the time, and ask everyone I can. Good luck to all!
 

Frequently Asked Questions

What are classified ads and how can they benefit my Pampered Chef business?

Classified ads are short advertisements placed in newspapers, online platforms, or community boards that promote products or services. For your Pampered Chef business, classified ads can help you reach a wider audience, attract potential customers, and generate leads for parties or cooking demonstrations. They are cost-effective and can be targeted to specific demographics, making them a valuable marketing tool.

Where can I post classified ads for my Pampered Chef products?

You can post classified ads in local newspapers, community bulletin boards, online classifieds like Craigslist, Facebook Marketplace, and specialized websites that cater to home goods or cooking enthusiasts. Additionally, consider using social media groups focused on local sales or direct sales to reach potential customers.

What should I include in my classified ad for Pampered Chef?

Your classified ad should include a catchy headline, a brief description of the products or services you offer, any special promotions or events, your contact information, and a call to action encouraging readers to reach out or visit your website. Including high-quality images of popular products can also enhance your ad's appeal.

How can I make my classified ad stand out?

To make your classified ad stand out, use engaging language and a compelling headline that grabs attention. Highlight unique selling points of your Pampered Chef products, such as their quality, versatility, or any special offers. Incorporate visuals if possible, and ensure your ad is well-organized and easy to read. Additionally, consider using bold text or bullet points to emphasize key information.

What experiences have others had with classified ads for their direct sales businesses?

Many direct sales representatives have found success with classified ads by sharing their personal experiences. Some have reported increased inquiries and sales after posting ads, particularly when they included testimonials or success stories. Others have used classified ads to promote specific events, such as cooking parties, which led to higher attendance and engagement. Overall, the effectiveness can vary, but many have seen positive results when ads are well-crafted and targeted.

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