Fairs and Other "Public" Venues.

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Discussion Overview

This thread explores participants' experiences with fairs and public venues as opportunities for promoting Pampered Chef products and booking cooking shows. Various types of events, including state fairs, swap meets, and craft shows, are discussed, along with the outcomes of these engagements.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares that their experience at the state fair has not yielded significant leads, despite follow-up efforts.
  • Another participant mentions positive results from a local swap meet, successfully engaging attendees and offering free cooking shows.
  • Several users discuss their strategies for contacting individuals who have won cooking shows, with one participant detailing a specific script they use during calls.
  • One participant reports success at a recent family expo, securing bookings and positive responses from attendees.
  • Another participant notes that craft shows typically generate good feedback and interest, although retaining bookings can be challenging.
  • One participant reflects on a previous experience with a Taste of Home cooking school, which led to a significant boost in sales afterward.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of various public venues, with some participants reporting success while others express frustration with low lead conversion rates.

Contextual Notes

Participants share personal experiences from different types of events, highlighting the variability in outcomes and strategies used to engage potential customers.

Who May Find This Useful

Consultants interested in exploring different public venues for promoting their business and booking cooking shows may find these shared experiences relevant.

pampered1224
pampered1224
Silver Member
Messages
3,768
I was just wondering!
I do our state fair every year in August and have rarely gotten any real leads from this venture. I get lots of names but most just want a catalog and then I send them and then nothing. Not even an order. I do the follow up phone calls adn everything. Even the Free Show drawings.
I was just wondering how most of the rest of you are doing with things like fairs, open houses or whatever. I know a few people have done the Taste of Home thing and the David's Bridal things too and was wondering how they did as well.
 
I do a local swap meet every month and so far have been happy with the results. I try to talk to everyone that ventures by and then ask them to sign up for my drawing. I then call everyone and tell them they won a free cooking show which means that I will supply the ingredients and mail their invitations.
 
mandak said:
I do a local swap meet every month and so far have been happy with the results. I try to talk to everyone that ventures by and then ask them to sign up for my drawing. I then call everyone and tell them they won a free cooking show which means that I will supply the ingredients and mail their invitations.
Click to expand...

How do people react to winning a show? I want to call people that I met yesterday at a fundraiser and offer the same thing. What do you say to them?

Thanks!
 
I say something like... "Hi this is Mandy with the Pampered Chef. We met at the Swap Meet. Have I caught you at a good time? .... I'm really excited for you because you have won a free cooking show! Can I tell you about it?
(I have never had anyone tell me no)
Then I go to say something like "A cooking show is a lot of fun...." I just explain how they will earn free products, etc.

I always try "to keep the ball in my court" and if they say well I am really busy this month then I say well how about I call you at the end of the month to schedule something for June?"

The second time around I mgiht say something well your free cooking show is only good through the end of this month but as an added bonus for booking you"ll receive... and then whatever you want to give an extra $10 or a certain product etc.
 
I just did a fair (family expo) at our fairgrounds this weekend. I have started calling them to let them know that they won a free cooking show. I got 2 bookings last night and three people to call back at later dates. So far everyone is responding really well. I have another fair on May 13th in a town a half hour away. I am hoping to receive the same responce.

When I call, I say hi this ____ from the pampered chef is this a good time. Everyone has said yes I then tell them that they were not the grand prize winners, however the won the second best a free kitchen show. What this entails is that I am a cook for your frinds and family, the dishwasher because I take all the dirty dishes home to my husband, and your secretary because I mail out all the invitations.

I hope this helps, I am on Pampered Chef cloud right now!:D
 
That's a good one too!

I decided to do this for my past hosts and customers too!
 
I do a craft show alot since its a monthly thing for us and most of the time I have really good feedback and response. I can usually get at least one party booked and several interested inother things...its just getting them to hold on to there date afterwards that always gets me!!
 
mandak said:
I do a local swap meet every month and so far have been happy with the results. I try to talk to everyone that ventures by and then ask them to sign up for my drawing. I then call everyone and tell them they won a free cooking show which means that I will supply the ingredients and mail their invitations.
Click to expand...

Do you try to take orders, pass out catalogs or just get bookings? What type of setup do you have? We don't have local craft fairs where I'm at but there are two flea markets. I would like to try it out.
 
I did the taste of home cooking school last year I was on the verge of hanging up the apron, within the 3-4 months after doing the fair I was #1 in sales those months, so I definitly plan on doing it again this year. I used a form from here that asked if the person was interested in a kitchen show, catalog show or the business, and I called them within the next couple of days it was awsome.
 

Frequently Asked Questions

What are the benefits of participating in fairs and public venues for Pampered Chef?

Participating in fairs and public venues allows you to showcase Pampered Chef products to a larger audience, increase brand visibility, and connect with potential customers face-to-face. It also provides opportunities for networking with other vendors and building relationships within the community.

How do I prepare for a fair or public venue event?

Preparation involves several steps: securing your booth space, gathering necessary supplies (like product samples, catalogs, and order forms), creating an attractive display, and planning engaging demonstrations. It's also essential to promote your participation in advance through social media and local advertising.

What should I bring to a fair or public venue?

You should bring a variety of Pampered Chef products for display and demonstration, marketing materials (like catalogs and business cards), a tablecloth, a cash box for transactions, a sign-up sheet for collecting customer information, and any necessary equipment for cooking demonstrations.

How can I effectively engage with customers at these events?

Engagement can be enhanced by being approachable, offering product samples, conducting live cooking demonstrations, and asking open-ended questions to understand customer needs. Additionally, having interactive elements, such as contests or giveaways, can attract more visitors to your booth.

What are some tips for following up with leads after the event?

After the event, promptly follow up with leads by sending personalized thank-you emails or messages, sharing additional product information, and inviting them to future events or promotions. Keeping in touch through newsletters or social media can also help maintain the relationship and encourage future sales.

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