Increasing Sales by Going to Fairs - Advice Requested

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Discussion Overview

This thread explores the experiences and strategies of participants regarding increasing sales by attending fairs. Participants share their thoughts on how to approach fairs, what to sell, and how to find events in their area.

Discussion Character

  • Exploratory
  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, is seeking advice on how to effectively sell at fairs and what types of fairs to attend.
  • Another participant suggests using a website to find local fairs and events by entering a zip code.
  • One participant mentions the importance of consulting with their director or upline for local event information, although they note their upline is far away.
  • Another participant shares their experience with cash-and-carry items, noting that they primarily used fairs to gather leads rather than make significant sales.
  • Several users mention specific items that tend to sell well at fairs, such as ice cream scoops and mini-spatulas, while also acknowledging the uncertainty of what inventory to bring.

Areas of Agreement / Disagreement

Views differ on the effectiveness of cash-and-carry versus lead generation at fairs, and there is no clear consensus on the best approach to take.

Contextual Notes

Participants share personal experiences and suggestions based on their own sales efforts and local event availability.

Who May Find This Useful

Consultants looking to expand their sales strategies through participation in local fairs may find the shared experiences and suggestions relevant.

G
gilchrist_pchef
Messages
80
Okay I am looking to increase my sales by maybe going to fairs. Right now I sell around $3,200 a month just doing kitchen shows. I figured up what I need to go to disney and I should be selling $4,000 a month to make that happen. Anyway what do you do at a fair.... do you just get leads.... do you sell things by placing individual orders... or do you have popular items in stock for cash and carry??? I am confused and am not sure how everyone does this. I figure everyone does it different and I would like your input. Also what kind of "fairs" are you going to. Around here I don't know of any arts and crafts fairs, there is just pretty much flea markets for that kinda stuff. Any ideas would be great! Thanks!
 
Re: Fairs????craftlister.com

you put your zip code in and how many miles out you want to be and the list tons of stuff...

Good Luck
 
Re: Fairs????I would talk to your director. Does any of your upline do events? They are the best source for what is in your area. Also there is a whole subforum on fairs here with some great info.
 
  • Thread starter
  • #4
Re: Fairs????Thanks for that website it is awesome! As for talking to my director, she lives pretty far away and so does the rest of my upline.
 
Re: Fairs????regarding the website (craftlister)....I discovered last night that if you do a review on just one show (I did it as a past exhibitor, but it may work also if you attended the event as a consumer)- but it opens things up so you can see more than just one month in advance!!And then to find the information about the fair- you can click on the "Google" link they usually provide. I found 3 or 4 possible ones last night by doing that.The booths I've done - I've not sold much. I can't afford to have cash-n-carry to do that. I used it mainly to get leads. I think I've gotten maybe 1 order at each booth- less than $100 usually. If you can afford cash-n-carry, the items I get asked about alot are ice cream scoops, mini-spatulas, cookbooks, quick-cut knives, - others may be able to suggest other cash items. The problem with those are that you can't know what people will want....so you may be stuck with inventory. Look through the threads in the Booth thread. "Things I've learned from doing a booth" is a good place to start, and also "where to find" them. *maybe listen to some of the workshops/calls on ways to increase your show averages too? One such call is discussed in this thread. Good luck!
 

Frequently Asked Questions

What are the benefits of attending fairs for increasing Pampered Chef sales?

Attending fairs allows you to reach a larger audience, showcase your products in person, and create personal connections with potential customers. It also provides an opportunity for live demonstrations, which can effectively highlight the benefits and uses of Pampered Chef products, leading to increased sales.

How should I prepare for a fair to maximize my sales?

Preparation is key. Ensure you have an attractive booth setup that reflects the Pampered Chef brand. Bring a variety of products for display, samples for tasting, and promotional materials like catalogs and business cards. Additionally, practice your product demonstrations and prepare to engage with attendees to answer their questions and encourage purchases.

What types of promotions work best at fairs?

Offering exclusive fair discounts, bundle deals, or free gifts with purchases can entice customers to buy. Consider running a raffle or giveaway to attract more visitors to your booth, which can also help you collect contact information for future follow-ups.

How can I effectively engage with potential customers at a fair?

Engagement is crucial for converting leads into sales. Smile, make eye contact, and greet attendees as they approach your booth. Ask open-ended questions to understand their needs and interests, and tailor your pitch accordingly. Demonstrating products live can also capture their attention and encourage interaction.

What follow-up strategies should I use after the fair?

After the fair, follow up with the contacts you collected by sending personalized thank-you emails or messages. Include any special offers you mentioned during the fair and remind them of the products they showed interest in. This helps maintain the relationship and can lead to future sales.

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