How can I increase bookings from my catalog shows?

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Discussion Overview

The thread explores various strategies participants use to increase bookings from catalog shows. Ideas range from promotional materials to engaging hosts in the booking process.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, suggests creating a stamper or using printed wording on order forms to incentivize bookings with a free gift.
  • Another participant shares their experience of encouraging hosts to secure multiple bookings by offering a free cookbook as an incentive.
  • One user mentions using a Catalog Host Bingo game to facilitate bookings and suggests asking hosts if they want to schedule another show.
  • Another participant emphasizes the importance of wording incentives as "Book and Hold a show" to minimize cancellations.
  • One participant describes giving hosts a gift certificate for $15 when three or more friends book and hold shows, noting it has effectively increased bookings.
  • Several users express interest in sharing and obtaining documents related to gift certificates and booking strategies.
  • One participant mentions calling customers who ordered to discuss hosting opportunities, sharing their success in tracing bookings back to initial catalog shows.
  • Another participant discusses using order forms for catalog shows and ensuring hosts have the necessary information for their guests.

Areas of Agreement / Disagreement

Views differ on the specific methods to increase bookings, with no clear consensus on a single approach being favored by all participants.

Contextual Notes

Participants share personal experiences and strategies that have worked for them in their own businesses, reflecting a variety of approaches to engaging hosts and customers.

Who May Find This Useful

Consultants looking for creative ideas to enhance their catalog show bookings may find the shared experiences and strategies beneficial.

sk8rgrrl99
sk8rgrrl99
Messages
493
I'm working on an idea to get more bookings from my catalog shows. I was thinking of maybe making up a stamper from vista print saying something like "book a show off ________'s show and receive a free gift!" I'd stamp it on the outside order forms that I give to the host. Or maybe I don't even need a stamper - I could just type in that line on the outside order forms. But I really just need help with the wording I think. Thoughts? Ideas?
 
You might try to encourage the host to get 3 bookings and receive a free cookbook of choice. If you make the host the one to encourage the bookings it may make it easier.
 
I use the Catalog Host Bingo I got from here. (You should be able to find it if you do a search.) It's helped me. Plus, I always ask the host if she wants to book a show off herself by saying, "Since you know how easy Catalog Parties are, do you want to plan to do another once the new season is here? If so, we can schedule it now."
 
Along with the other advice that's been given...don't forget to word it as "Book and Hold a show....to receive a free gift" to try to cut down on cancellations.
Jen
 
  • Thread starter
  • #5
Thanks for the advice everyone! I did forget to say "book and hold a show" - close call!
 
There are some host tic-tac-toe games if you look through the file threads...I'm on a different computer or I'd attach mine-I have ones for just catalog and for just cooking shows...anyway, you can adjust them, but getting a booking is one of the squares!
 
  • Thread starter
  • #7
Oooh.. I love the catalog show bingo!! Thanks. :)
 
I give all of my hosts and now I will include my catalog hosts, a gift certificate that I made up that says she gets $15 from me when 3 or more of her friends book and hold shows of their own. That way they only get it if all 3 hold. If they have more bookings the gift value does not increase, I tell them that it just helps them in case one cancels or something. I had one host get 5 bookings! 4 of those held and after the third one (at the 3rd show) we totaled her order and subtracted $15. I don't care if it is big or small, I just take $15 off and I don't count it against the current host either. It REALLY helps me get bookings! I have only had to actually pay out on 2 or 3. That says something about me being able to keep shows, I get a lot of cancellations but that is something else I need to work on. I do make sure that those who host know that Suzy Q. isn't going to get her gift cert. if they don't all hold their shows. They care a lot more about Suzy than they do me, so I tie it all in to her!!! Hope that helps. If I can ever figure out how to add an attachment I will, but I am not that computer saavvy?!
 
teresah551393 said:
I give all of my hosts and now I will include my catalog hosts, a gift certificate that I made up that says she gets $15 from me when 3 or more of her friends book and hold shows of their own. That way they only get it if all 3 hold. If they have more bookings the gift value does not increase, I tell them that it just helps them in case one cancels or something. I had one host get 5 bookings! 4 of those held and after the third one (at the 3rd show) we totaled her order and subtracted $15. I don't care if it is big or small, I just take $15 off and I don't count it against the current host either. It REALLY helps me get bookings! I have only had to actually pay out on 2 or 3. That says something about me being able to keep shows, I get a lot of cancellations but that is something else I need to work on. I do make sure that those who host know that Suzy Q. isn't going to get her gift cert. if they don't all hold their shows. They care a lot more about Suzy than they do me, so I tie it all in to her!!! Hope that helps. If I can ever figure out how to add an attachment I will, but I am not that computer saavvy?!
Click to expand...

I like this idea, I really want to get some bookings off this catalog show. Is your gift cert in a word doc?
Schel
 
  • Thread starter
  • #10
I really like this idea too! Does your initial host ususally place an order on the 3rd show to redeem her gift certificate or place an individual order?
 
I have a document word or microsoft or something like that. Sorry I don't know much about the technical stuff, I can try to send it to as many who want it or you can email me directly, am I allowed to give my email here? If you put Host Gift Certificate in the subject I will reply and attach the document. Sure wish I knew more! All the hosts that have redeemed it have always placed an order at the shows that have held and use the GC on their order at the show. 5higginsATbellsoutDOTnet
Someone who know how, email me, I will email you the document and you can figure out how to upload, I just tried, sorry.
 
Thank you so much Holly! By the way, this month I printed it on pink cardstock. It was prettier and more sturdy, hosts can keep up with it better that way!
 
I am glad I could help! That sounds like a great idea.
 
Have you tried just calling those who ordered and asking them? That's what I do. I can trace a LONG line of shows (still doing shows for this group) and several consultants on my team back to one catalog show in my first year of business. It's fun to do that. :)
 
Great advice Debbie!! Inspiring for those of us who are still "phone shy" :)
 
I just call and let them know how long the order will take, remind them to save their receipt for guarantee purposes, give them a few tips for their purchase (since these are things I would usually discuss with people at a live show), and then ask them about the business and about hosting. Just pretend you're sitting down face to face at checkout and it's really quite natural.
 
Teresa,
I would love to get the $15 gift certificate that you use for bookings for catalog shows. How do I email you to get if from you? Thanks so much.
Katie
 
DebbieJ said:
I just call and let them know how long the order will take, remind them to save their receipt for guarantee purposes, give them a few tips for their purchase (since these are things I would usually discuss with people at a live show), and then ask them about the business and about hosting. Just pretend you're sitting down face to face at checkout and it's really quite natural.
Click to expand...

Just curious about this? Do you give regular order forms to catty hosts? I usually use OOF so I mail the reciepts to host after I've finalized but before the orders ship so they will have receipts that way. I really like this idea.
 
Katie,

I also give OOFs for catalog shows. I make sure the "ditty" is printed on the back in case they have a change of heart. After I submit the order, I print out the orders on P3 and give to the host to go in the guests' bags.
 

Frequently Asked Questions

What strategies can I use to promote my catalog shows effectively?

To promote your catalog shows effectively, utilize social media platforms to share engaging posts about the products featured in your catalog. Create eye-catching graphics and videos that highlight special offers or new items. Additionally, consider hosting a virtual launch party to generate excitement and encourage attendees to share the event with their friends.

How can I encourage guests to place orders at my catalog shows?

Encourage guests to place orders by offering exclusive incentives, such as discounts or free products for orders over a certain amount. Make sure to highlight the benefits of the products and share personal stories about how you use them. Follow up with guests after the show to remind them of the ordering deadline and answer any questions they may have.

What role does follow-up play in increasing bookings from catalog shows?

Follow-up is crucial in increasing bookings from catalog shows. After the show, reach out to attendees with a thank-you message and a reminder of the products they expressed interest in. This personal touch can lead to additional orders and bookings for future shows. Additionally, ask for referrals or if they know anyone who might be interested in hosting their own catalog show.

How can I leverage customer testimonials to boost my catalog shows?

Leverage customer testimonials by sharing them in your marketing materials and during your catalog shows. Highlight positive experiences and reviews from previous customers to build trust and credibility. You can also create a dedicated section in your catalog or on your social media pages to showcase these testimonials, encouraging potential customers to feel confident in their purchases.

What are some creative themes I can use for my catalog shows to attract more bookings?

Consider using creative themes for your catalog shows, such as a holiday cooking theme, a meal prep workshop, or a healthy eating focus. These themes can make your shows more engaging and provide a unique experience for attendees. You can also incorporate fun activities, such as cooking demonstrations or recipe contests, to encourage participation and excitement, leading to more bookings.

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