Showing off the Pampered Chef Cookbooks

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Discussion Overview

This thread explores various approaches participants take regarding the use of Pampered Chef cookbooks during their shows. Participants share their experiences with promoting cookbooks, the impact on sales, and strategies for engaging customers.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions that displaying cookbooks at shows has led to increased sales, particularly highlighting popular recipes like the Taco Ring and chocolate fondue dip.
  • Another participant shares their experience of not bringing cookbooks to shows but plans to promote recipes on their website to drive traffic.
  • Several users express differing views on sharing recipes directly with customers, with some preferring to provide ingredient lists to encourage cookbook sales, while others believe in giving out recipes as good customer service.
  • One participant discusses using email to send recipes to guests after shows, noting that this has resulted in additional sales and growth of their e-newsletter.
  • Another participant emphasizes the importance of having a brief pitch for each cookbook to effectively promote them during demonstrations.
  • One participant appreciates the idea of posting show recipes on their website to generate traffic, indicating a desire to implement this strategy in future shows.

Areas of Agreement / Disagreement

Views differ on the best approach to sharing recipes and promoting cookbooks, with no clear consensus emerging on whether to provide recipes directly or focus on cookbook sales.

Contextual Notes

Participants share personal experiences and strategies related to their individual practices at shows, reflecting a variety of methods for engaging customers and promoting products.

Who May Find This Useful

Consultants looking for ideas on how to effectively use cookbooks during shows and engage customers may find the shared experiences valuable.

C
ChefDotty
Messages
9
Hi everyone,

I'm in my second super-starter month and things are going well so far. Does anyone else try to push (for lack of a better word) the PC Cookbooks. All the recipes I've prepared so far, mostly the rings and braids and the chocolate fondue dip are from the cookbooks, which I leave out on the table for everyone to look through. At my last show, everyone bought at least one. They went crazy over the Taco Ring and were eating the chocolate fondue dip like it was pudding. It helps out with sales since most of those who buy the cookbook also end up buying the stoneware.

Hope everyone's January sales are soarin!
Dotty :)
 
I try to have a couple of them with me. Used to be that everyone wanted a "copy" of the recipe. I didnt like doing that because it took away from the sales. The hostesses alot of times have copied them for customers because they would already have the recipe to get the ingredients. Which I didnt like so I would just give her an ingedients list.
 
CookbooksI haven't really taken any of my cookbooks to my shows. What I am going to start doing though to help promote my website is to let them know that I will be posting the recipies that I did that night on my website, and if they want it, then they can go to it to get them. Hopefully this will help. I have heard from other consultants that it helped them.

Kim
 
recipes to customers
chefloriray said:
I try to have a couple of them with me. Used to be that everyone wanted a "copy" of the recipe. I didnt like doing that because it took away from the sales. The hostesses alot of times have copied them for customers because they would already have the recipe to get the ingredients. Which I didnt like so I would just give her an ingedients list.
Click to expand...


I give my customers the recipes! (I believe this is good customer service.) And I sell tons of cookbooks. I think it is all about the way you approach it. :) For example, tonight I made the broccoli chicken braid out of the All the Best Cookbook. When it was in the oven baking, I brought out my cookbook and told them about all of the other fillings for the shapes along with some of my other favorites in the cookbook. I sold 4 tonight, even though they could get the recipe I was preparing that night.

Now, how I give the recipes is a bonus. I post the recipes from my shows onto my website under a News title "Recipes from January shows!" This means that they can go onto my website and print off that nights recipes plus any other recipes that I might have prepared in the month. My main goal with this is to get the traffic to my website and have my customers put the website in their "favorites." :D This also saves me from making copies of recipes I don't need!

Just my 2 cents!
 
I have been emailing all my guests the recipe from the show, but starting this month I've been posting them on my website too. I also bring all cookbooks to the show and spread them out on the kitchen table or coffee table. I always have guests browsing through them and always sell at least one or two cookbooks every show.
 
I bring all the cookbooks with me to every show. I pass them around during the demo and discuss each just a little ("Stoneware Inspirations is a great guide for anyone new to stoneware, and there are lots of new ideas for those of you who've owned stones forever. Plus, it has an entire section dedicated to recipes for two people--it's a great gift for newlyweds or empty-nesters," or "All the Best is one of my personal favorites because of the wide variety of recipes it showcases. If you don't have any Pampered Chef cookbooks, it's the one I recommend you start with!").

It took me a little while to come up with something brief and encouraging for each cookbook, but I have a good pitch for every one, and I sell a lot of cookbooks now!
 
Recipes to customersI use the recipes to get email addresses - "Make sure I have your email address so I can send you the recipes from tonight!" Then I email them out within a day or so as my MAC - I get a fair number of sales that way ("Oh - when I got home I realized that I wanted the________") and my e-newsletter is growing as a result :)

I bring a cookbook stand and display one of the fancy pictures from the cookbooks, and I often pass them around, as well!

Laurel
 
What a Great Idea!I have a recipe posted each month on my website, typically the Featured Recipe, but never thought of doing a post with the month's show recipes! What a great way to generate more traffic to your website.

When I work PC tonight, this will be a priority - setting my my January Shows and February Shows post!

Thanks for the great idea! I love this site!
 

Frequently Asked Questions

What are the benefits of using Pampered Chef cookbooks during a party?

Pampered Chef cookbooks provide a wealth of recipes that showcase the versatility of their products. They help guests visualize how to use the tools effectively, inspire creativity in the kitchen, and encourage participation by offering a variety of meal ideas that cater to different tastes and dietary preferences.

How can I incorporate Pampered Chef cookbooks into my demonstration?

You can incorporate cookbooks by selecting a few popular recipes to prepare during your demonstration. Highlight key tools and techniques while cooking, and encourage guests to follow along or ask questions. Additionally, you can offer the cookbooks as a resource for guests to take home, ensuring they have access to the recipes you showcased.

Are the recipes in Pampered Chef cookbooks suitable for beginners?

Yes, the recipes in Pampered Chef cookbooks are designed to cater to all skill levels, including beginners. Many recipes include step-by-step instructions, helpful tips, and cooking times, making it easy for anyone to follow along and successfully prepare delicious meals.

Can I purchase Pampered Chef cookbooks separately from the products?

Yes, Pampered Chef cookbooks can often be purchased separately from the products. They are available for sale at parties, through consultants, and on the Pampered Chef website. This allows customers to enhance their cooking experience even if they are not ready to buy new kitchen tools.

How do I encourage guests to buy cookbooks at my Pampered Chef party?

To encourage guests to buy cookbooks, highlight the unique recipes and cooking tips that they contain during your demonstration. Share personal stories or experiences related to the recipes, and offer incentives such as discounts or bundle deals when they purchase cookbooks along with other products. Engaging guests with samples of the dishes can also spark interest in the cookbooks.

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