Partnering With Your Hostess: A Game-Changing Strategy?

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Discussion Overview

This thread explores the experiences and opinions of participants regarding the book "Partnering with Your Hostess" by Steve Wiltshire and its impact on their business practices. Participants share their thoughts on the effectiveness of sending invitations on behalf of hosts and the associated challenges.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions starting to read "Partnering with Your Hostess" and seeks insights on its pros and cons.
  • Another participant shares their positive experience from a workshop, noting that sending invitations for hosts has improved attendance and reduced cancellations.
  • One participant expresses discomfort with asking hosts for postage, sharing that some hosts prefer to hand out invitations themselves, leading to lower attendance at shows.
  • A different participant discusses using reminder stickers and postcards to help hosts keep track of their guests, resulting in higher attendance and fewer cancellations.
  • Another participant describes their approach to managing invitations, stating that they limit the number sent to avoid waste and emphasize the time-saving benefit to hosts.
  • One participant reflects on their initial awkwardness in asking for postage but later found a comfortable way to communicate this to hosts, highlighting the importance of confidence in the process.

Areas of Agreement / Disagreement

Views differ regarding the handling of postage for invitations, with some participants feeling uncomfortable asking for it while others have found ways to manage this aspect effectively. No clear consensus emerges on the best approach to invitation management.

Contextual Notes

Participants share personal experiences related to hosting shows and the strategies they employ to engage with their hosts, reflecting a variety of approaches and outcomes.

Who May Find This Useful

Consultants looking for insights on managing host relationships and improving show attendance may find the shared experiences relevant.

gisellecabunag
Messages
10
I had just bought "Partnering with your Hostess" by Steve Wiltshire.
I am just starting to read it. I was wondering if anyone has read this book & how it has helped their business. What would be the pros & cons of following the program?

Giselle Cabunag
Independent Kitchen Consultant
www.pamperedchef.biz\giselle
 
I took their workshop at conference and thought they were great! Actually, it was Lynn, not Steve, who did my workshop.
I've found that Partnering with Your Host has been very helpful. I haven't been able to meet face to face with all of my hosts, but they all love the idea of my sending out the invitations for them. The only thing I don't do is ask for postage, I feel funny doing that. Anyway, I've only had 1 show cancel (death in the family) & believe that working closer with my hosts has been the difference.
The hosts that I have been able to meet face-to-face, their shows average about $500, and the attendance has been better. This book just gives you different ways to stay on top of your host coaching, and I've heard from other consultants who have done this say that their cancellation rate has dropped. That's always a good thing!!!

Hope this helps!

Jill Wright
Director, Benicia, CA
[email protected]
www.pamperedchef.biz/jillscooking
 
I agreeI totally agree with you chefjill about the postage part. I still feel ackward on that part. I tell them to give me the 40 names and addresses and I would mail them out to take that load off their chest, and apparently I don't come clear enough to make them understand that no matter who sends the invitations out they still have to have postage. I have had some of the girls say that they would just rather hand them out and save the postage. Then, when I get to the show with there just being a few people there I find out that the majority of the invitations are still laying on the kitchen table or microwave stand. Guuurrrrr! What do I do????? Am I supposed to get more demanding about that or what? I took the LifeLine Coaching Seminar in April near St. Louis, and found some of the ideas were to far fetched but there was alot of good ones that topped them. I do have the books....Partnering with you Hostess: Pathway to Recruiting Success and Vision Made Real: Creating Space for Your Deepest Intention both by Steve Wiltshire. Does anybody have any suggestions? I have had more cancellations that I really want, and would like some help if possible.

Angela Roark
Ind. Future Director
Corning, AR :confused:
 
The one thing I recommend is Reminder stickers and Postcards for the fridge.

You can find them at Nancy's artwork. I always felt I was being pushy when I would tell the hostess to mail and remind their guests with a phone call. Now I include these two items with a magnet buisness card. On the first and second call I tell them to take out their stickers and fridge card to help them keep track of when to do these things. My average attendence is now 10-15 guests and very rare do I get cancellations now. Also, tell the hostess if she has extra invites she should put the extra in her purse and when she runs into someone not normally on her list but would like to invite then she can give that person an invite.

Please feel free to email me with any questions. I am always happy to help.
 
I've been saying this to all my hosts: "One of the extra benefits of having a show with me is that I send out all your invitations. All you have to do is get my your guest list." I've only had a couple of hosts turn me down, saying they were just planning to hand them out, not mail them. In that case, I ask how many invitations they will need. I stopped giving my hosts all 40 invites a while ago; I found that they were only sending out a few and the rest went to waste. I'll send no more than 20 invitations, if that many. They can always ask for more if they need them. I include some labels for them to use, as well.
I try to convey to my hosts that my sending the invitations out for them will save them time, as it's one less thing for them to do. Most of them love it. Plus, I know just how many people they are actually inviting, and you can go from there helping them to increase that number.

Jill Wright
Director, Benicia, CA
[email protected]
www.pamperedchef.biz/jillscooking
 
When I first started sending out the invitations for my hosts, I felt awkward asking for the postage (and even when I meant to ask for the cost to be reimbursed, I usually forgot). Then when the person-to-person host coaching started to really take off for me, I was getting more and more bookings and I saw the postage start to add up quickly. Even when you can write it off, it's still better not to have that expense in the first place, in my opinion. Once I realized that this really did save time and was a benefit the host, I began to value that I was doing it and I found language that I was comfortable with, so it became much easier for me to get that postage money back. I tell my host that I'll send out the invitations and bring the ingredients for the main recipe with me the night of the show, and we'll settle up on that at the end of the night. It really comes from the same place of confidence as when you shift from "Will you do a show for me?" to "Let me come do a show for you."
 

Frequently Asked Questions

What does it mean to partner with your hostess in direct sales?

Partnering with your hostess means collaborating closely with them to create a successful event. This involves sharing ideas, setting goals, and working together to engage guests, ultimately leading to increased sales and bookings for both the consultant and the hostess.

How can I effectively communicate with my hostess before the party?

Effective communication can be achieved by setting up a pre-party meeting or call to discuss expectations, goals, and strategies. Use this time to share promotional ideas, product highlights, and ways to encourage guest participation, ensuring your hostess feels supported and empowered.

What are some strategies to motivate my hostess and her guests?

To motivate your hostess and her guests, consider offering incentives such as exclusive discounts, special offers, or a fun game during the party. Additionally, encourage the hostess to share her excitement about the products and the benefits of hosting, which can create a positive atmosphere that motivates guests to engage and purchase.

How can I ensure my hostess feels valued throughout the process?

Show appreciation for your hostess by regularly checking in, providing her with resources, and acknowledging her efforts. After the party, send a thank-you note or small gift as a token of appreciation. This not only strengthens your relationship but also encourages her to consider hosting again in the future.

What are the benefits of partnering with a hostess for my business?

Partnering with a hostess can lead to increased sales, more bookings, and a larger customer base. It creates a supportive environment that enhances the party experience, leading to higher guest engagement and satisfaction. Additionally, a successful partnership can foster long-term relationships, resulting in repeat business and referrals.

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