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The discussion centers on optimizing newsletter distribution, particularly when using Microsoft Word to send attachments. Users recommend converting Word documents to PDF using tools like PrimoPDF to ensure compatibility and maintain formatting. They highlight the low open rates for email attachments due to security concerns and suggest utilizing Mail Merge in Word to embed the newsletter directly into the email body. Additionally, participants discuss the benefits of using newsletter services, specifically mentioning Tasty Tidbits as a user-friendly option for managing newsletters.
PREREQUISITESThis discussion is beneficial for newsletter creators, small business owners, and marketers looking to enhance their email communication strategies and improve audience engagement.
PampChefJoy said:I would download a free pdf maker like PrimoPDF, and generate a PDF from your word doc. Send the PDF instead of Word - not everyone has Word, and everyone can download Adobe Reader.
But be aware that the rate for people to click to open attachments is EXTREMELY low -- they fear viruses or just don't have the time or patience to open attachments.
chefann said:If you're already sending it from Word, you can use the Mail Merge tools in Word to make the newsletter the body of the email. I've posted instructions for doing that several times. If you search, you should be able to find them (use Google, and type the following into the search bar there: site:chefsuccess.com mail merge word newsletter).
niktim3 said:Laurie,
Which site do you use for that low cost??
User friendly?? Tell us more please!
Thanks!
Nicole
pamperedpals said:Jennie you could always sign up a newsletter service. I pay $24 for the year and it so worth it!
A Technical Cheffer is a Pampered Chef consultant who specializes in providing support and guidance on technical aspects of running a Pampered Chef business, including digital marketing, social media, and newsletter creation.
Technical Cheffers can help you design and format your newsletter, provide tips on content creation, suggest tools for distribution, and offer strategies for increasing engagement with your audience.
No, you do not need to have technical skills. Technical Cheffers are there to guide you through the process, regardless of your current level of expertise. They can help simplify complex concepts and make them accessible.
You can find a Technical Cheffer by reaching out to your Pampered Chef team leader, checking the Pampered Chef community forums, or asking for recommendations from fellow consultants who have successfully worked with Technical Cheffers.
Before reaching out, it’s helpful to have a clear idea of what you want to achieve with your newsletter, any specific challenges you’re facing, and examples of newsletters you admire. This will help the Technical Cheffer provide more tailored advice.