nikki70563
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- 327
Pocket Displays: What to Showcase & How
- Thread starter nikki70563
- Start date
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- displays
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Discussion Overview
The thread discusses various experiences and strategies related to using pocket displays for showcasing Pampered Chef products. Participants share what materials they carry in their display bags and the effectiveness of these items in generating interest and sales.
Discussion Character
- Anecdotal
- Opinion-based
Main Points Raised
- One participant mentions carrying a current catalog in their pocket display.
- Another participant shares their experience of using the monthly special flyer but found it ineffective, leading them to stop using it.
- A participant notes that they initially used the catalog and discontinued list, finding success with inquiries about the discontinued list.
- One participant, identifying as a consultant, reflects on their experience with the catalog tote over 18 months, noting limited success but a surprising order from a casual encounter.
- Another participant shares a positive experience, having received orders from a surprise catalog show at a dance event.
Areas of Agreement / Disagreement
Views differ on the effectiveness of various display materials, with some participants reporting success while others express frustration with lack of interest.
Contextual Notes
Participants discuss personal experiences with different display strategies in casual settings, highlighting the variability in outcomes.
Who May Find This Useful
Consultants looking for insights on what materials to use in pocket displays and the potential effectiveness of different approaches may find this discussion relevant.
ChefBeckyD
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- 20,320
cwinter474
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- 1,180
BeaLorene
- 109
There was a thread a couple of weeks ago also asking about the success of using the Catalog Tote and it got me thinking about how effective mine had been since I started using it 18 months or so. I'm a bag lady and I'm always grabbing an extra bag to pack up things I might want to work on while at my kid's practices and I guess I just like to carry around extra junk that won't all fit in my purse. I switched over to just using the catty tote. I've had a few people ask for catalogs and nothing became of it. I now put a pad of drawing slips to get their info so I can follow up with them.
So, this one day I was out sitting on a hill waiting for my dd to be done with her practice and after getting out my calendar from my bag I thought 'Well, this bag hasn't really helped me that much.' Not 2 minutes later this lady that I have never met before looks over from her chair 40 feet away and asks if I sell Pampered Chef?!
She was interested in knowing if our cookware was lighter than All-Clad. I ended up bringing some of our cookware the following week. She appeared to like it and even showed it to her friend, but wasn't ready to order anything and definately didn't want to do a show. She was laughing about me traveling with my cookware and I let her know that I do that all the time. 
Two weeks later she sits next to me and orders the 7 piece Executive, the skillet and lid!
So the bag can work! It just doesn't always work when you think it should (kind of like a teenager ), so just be ready with a catty and those drawing slips.
So, this one day I was out sitting on a hill waiting for my dd to be done with her practice and after getting out my calendar from my bag I thought 'Well, this bag hasn't really helped me that much.' Not 2 minutes later this lady that I have never met before looks over from her chair 40 feet away and asks if I sell Pampered Chef?!
She was interested in knowing if our cookware was lighter than All-Clad. I ended up bringing some of our cookware the following week. She appeared to like it and even showed it to her friend, but wasn't ready to order anything and definately didn't want to do a show. She was laughing about me traveling with my cookware and I let her know that I do that all the time. Two weeks later she sits next to me and orders the 7 piece Executive, the skillet and lid! So the bag can work! It just doesn't always work when you think it should (kind of like a teenager
), so just be ready with a catty and those drawing slips.
chefjeanine
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- 2,978
wadesgirl
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- 11,383
Frequently Asked Questions
What are Pocket Displays in direct sales?
Pocket Displays are small, portable displays used by direct sales consultants to showcase products in a visually appealing way. They are designed to highlight key items, promotions, or new launches, making it easier for potential customers to engage with the products during parties or events.
What types of products should I showcase in my Pocket Displays?
When selecting products for your Pocket Displays, focus on bestsellers, seasonal items, and new arrivals. It's also effective to include products that complement each other, such as a cooking tool alongside a related recipe or ingredient. This encourages customers to envision how they can use the products together.
How can I effectively arrange products in my Pocket Displays?
To arrange products effectively, use a visually appealing layout that draws attention. Group similar items together and create height variations with stands or risers. Ensure that each product is easily visible and accessible, and consider using signage or labels to highlight key features or promotions.
What materials do I need to create a Pocket Display?
To create a Pocket Display, you will need a display stand or board, product samples, signage or labels, and any decorative elements that align with your brand. Consider using clear bags or pockets to protect the products while allowing customers to see them clearly.
How can I use Pocket Displays to increase sales at events?
To increase sales using Pocket Displays, engage customers by demonstrating how to use the products and sharing personal stories or recipes. Encourage interaction by allowing customers to touch and feel the products. Additionally, consider offering exclusive event discounts or bundles to create urgency and incentivize purchases.
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