chefmoseley
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The discussion centers on the appropriate frequency of calling past guests to leave messages. It is established that there is no definitive number of times to call; the decision should be based on the urgency of the message and the existing relationship with the guest. For urgent matters, multiple calls may be warranted, while non-urgent messages should typically be limited to one or two attempts. The consensus emphasizes the importance of balancing persistence with respect for the guest's time.
PREREQUISITESThis discussion is beneficial for event coordinators, hospitality professionals, and anyone involved in managing guest relations and communications.
It's generally recommended to reach out to past guests every 3 to 6 months. This frequency allows you to maintain a connection without overwhelming them. Adjust your approach based on their responsiveness and interest in your products.
When calling past guests, start by expressing gratitude for their previous purchase. Then, share any new products, promotions, or upcoming events that may interest them. Personalizing your message based on their past purchases can make the conversation more engaging.
Yes, there is a risk of annoying guests if you call too frequently. It's important to respect their time and preferences. If a guest expresses disinterest or asks not to be contacted, be sure to honor their wishes to maintain a positive relationship.
Pay attention to the responses you receive. If guests seem disinterested, provide short answers, or ask to be removed from your call list, it may be a sign that you’re reaching out too often. Additionally, consider sending a survey to gather feedback on your communication frequency.
Alternatives to calling include sending personalized emails, text messages, or using social media to engage with past guests. You can also consider hosting virtual events or offering exclusive promotions to keep them interested without direct calls.