Increasing Sales of a Catalogue Show

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Discussion Overview

The thread discusses various strategies and personal experiences related to increasing sales during catalogue shows among Pampered Chef consultants. Participants share their methods for encouraging hosts and maximizing orders.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, suggests encouraging hosts to take catalogues to community events to boost sales.
  • Another participant shares their experience of offering small gifts for achieving a certain number of orders to motivate hosts.
  • Several users mention the importance of regular communication with hosts to track sales and maintain enthusiasm.
  • One participant notes that shorter show durations, typically around two weeks, tend to yield better results.
  • Another participant emphasizes the need for urgency in closing shows to keep participants engaged.
  • One consultant mentions that their catalogue shows often outperform live shows due to enthusiastic hosts promoting products.
  • Another participant discusses the use of incentives for hosts to encourage higher sales thresholds.
  • One participant expresses concern that hosts may not put in as much effort for catalogue shows compared to cooking shows.

Areas of Agreement / Disagreement

Views differ on the optimal duration for keeping catalogue shows open, with some participants favoring two weeks while others suggest flexibility based on host activity. There is no clear consensus on the effectiveness of various strategies mentioned.

Contextual Notes

Participants share personal experiences and observations regarding catalogue shows, reflecting a range of approaches and outcomes based on individual circumstances.

Who May Find This Useful

Consultants looking for insights on enhancing sales during catalogue shows may find the shared experiences and strategies relevant.

S
stefani2
Messages
1,681
Does anyone have ANY suggestions how to increase Sales of a Catalogue Show? Mine are VERY low - so I would LOVE to hear ANY suggestions! My D says she BARELY does a catalogue Show - so she wasn't any help for advice/suggestions.....:(
 
Encourage your host to take her books to church, school, and any kid activites her kids are involoved. I had 3 catologue shows last month that all went close to $500.00 or over.
 
I offer a small gift if they get me 5 orders within a week, that way I know they are working. I usually give them a mini serving spatula. You can even offer them an extra incentive for bookings.
 
I call mine once a week. Ask where their sales are, tell them what that gets them and then tell them how much they need to get to the next level. I do this every week they are taking up orders.

I got several flyers off here about catalog shows and different suggestions for the host to get sale that I include in their package.

Host coaching them like crazy I think is the key to it.

I just had one last week that closed at a little over $600!
 
How long do you all tend to leave yours open?
 
Offer her up and incentive (they work for us right??) - like a favorite product free on top of all the other wonderful items she will be getting - so sales over 400 gets this, over 500 gets this etc.. hth!!
 
I find that the less time I give them the better the show, so typically I only leave it open about 2 weeks.
 
I usually do 2 weeks but if the host is still getting orders I will keep it open. I ALWAYS tell my host their show has to be submitted by the last day of the month to receive the current months specials no matter even if they hold their show in the 29th of the month. This way I do not have shows dragging for two months.
 
I tend to give my customers till the last day of the month as well..I just wondered, because for me, it is hard to get them to close in a week or even two. If it happens to cross into the next month, I automatically give them the next month host special, I won't hold it open to close after the month has passed.
I would like to get better sales w/ catalog shows as well, but I have found that typically hosts don't try as hard as they do a cooking show...
 
chefsteph07 said:
If it happens to cross into the next month, I automatically give them the next month host special, I won't hold it open to close after the month has passed.
Click to expand...

I do the same thing when they do not close by the last day of the month.
 
  • Thread starter
  • #11
closingI try for 2 weeks before I close - but occ. it ends up being 3. By that time, the Host may just wish it would end --she has totally lost her excitement. I also set them up on-line.
 
jrstephens said:
I usually do 2 weeks but if the host is still getting orders I will keep it open. I ALWAYS tell my host their show has to be submitted by the last day of the month to receive the current months specials no matter even if they hold their show in the 29th of the month. This way I do not have shows dragging for two months.
Click to expand...

I do exactly the same thing. I think if it's open more than a week and a half to two weeks, people lose interest. And I also tell them the end of the month is it. It's easier for me and again, it doesn't drag on. I also offer a small incentive for a show over $300. So far that has worked out!
Jessica
 
I offer an incentive for over $300. I encourage them to close within 2-3 weeks out of respect to the first people who order and explain that if you give people a month, they'll take it. If you make it more urgent, people will remember to grab the catalog.I tell them NOT to wait until the last day of the month b/c it increases the delivery time by a week or so. That usually gets them. Remember to remind them of direct shipping being available for out of towners and THEY need to be excited about some products. I tell them to make a list (even in their head) of their favorite products and talk about them a bit to those they show a catalog to. People get excited about products that they know work for someone else. I find that the ones most excited, do the best. The ones that refuse to actually talk to anyone (just leave a catalog in the breakroom), tend not to get $150 in orders! I encourage them to route the catalog vs setting it out and don't forget the guys!!!
 
My catty shows tend to do better than my live shows. Of course, that is because the live shows were hosted by me and my sis, and we tend to have the same personality traits!I think I am blessed with catty hosts who talk up the products. For instance, one catty host bought the Mix and Chop during her first order. Most of her guests got it too. Another host got the can opener, and most of her friends got it too!
 
  • Thread starter
  • #15
increasing salesI had someone suggest to give the Host a TicTacToe handout. Anyone know what it is?
 

Frequently Asked Questions

What strategies can I use to promote my catalogue show effectively?

To promote your catalogue show effectively, utilize social media platforms to share engaging posts about the products, create an event page, and invite friends and family. Consider sending out personalized invitations and reminders via email or text. Additionally, offer incentives for attendees, such as a raffle or discounts on future orders, to encourage participation and excitement.

How can I encourage guests to place orders during a catalogue show?

Encourage guests to place orders by showcasing the benefits of the products, such as their versatility and quality. Offer exclusive deals or limited-time discounts for orders placed during the show. Additionally, share personal stories or testimonials about how the products have made a difference in your cooking or entertaining experiences to create a connection.

What role does product knowledge play in increasing sales at a catalogue show?

Product knowledge is crucial for increasing sales at a catalogue show. Being well-informed about the features, benefits, and uses of each product allows you to answer questions confidently and address any concerns guests may have. This expertise can help build trust and credibility, making guests more likely to make a purchase.

How can I follow up with guests after the catalogue show to boost sales?

Following up with guests after the catalogue show can significantly boost sales. Send a thank-you message to everyone who attended, and include a link to the catalogue for easy ordering. Additionally, reach out to those who expressed interest in specific products or had questions during the show. Personalize your follow-up by offering additional information or exclusive deals to encourage them to place an order.

What are some effective ways to showcase products in a catalogue show?

To effectively showcase products in a catalogue show, consider creating themed displays that highlight how the products can be used together. Use high-quality images and engaging descriptions in your catalogue to draw attention. Live demonstrations or cooking samples can also be powerful, as they allow guests to see the products in action and experience their benefits firsthand.

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