Low Sales in Military Community: Seeking Ideas and Advice

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Discussion Overview

This thread discusses challenges faced by a consultant regarding low sales in a military community, particularly when guests frequently attend each other's parties. Participants share their personal experiences and ideas for improving sales and engagement at these shows.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, notes that many guests have attended multiple parties, leading to low sales, and suggests that timing between shows may be a factor.
  • Another participant suggests that hosts could wait for the new catalog release to hold their shows, potentially attracting more interest with new products.
  • One participant shares an idea for a game to encourage guests to bring new friends to parties, offering incentives based on the number of new attendees.
  • Another participant mentions offering a small gift to guests who bring outside orders or new guests to motivate higher sales.
  • A different participant shares their practice of providing free gifts for bringing friends and promoting this incentive through host invitations.

Areas of Agreement / Disagreement

Views differ on the best strategies to address low sales, with no clear consensus emerging on a single effective approach.

Contextual Notes

The discussion reflects the unique dynamics of a military community where social circles may be limited, impacting sales and party attendance.

Who May Find This Useful

Consultants working in similar community settings may find the shared experiences and ideas relevant to their own challenges with sales and engagement.

wickednoodle
Messages
67
As a fairly new consultant, I'm just now getting a new phase where many of my guests at certain shows have already been at prior parties. The particular group I'm concerned with have been to one another's parties so frequently that the sales are very low (one in particular is only at $182). I think the reason that this is happening here is two-fold...one, they're all booking fairly close together because they all wanted the Feb host special (who can blame them, it rocks :thumbup:), and two, they're military and all the shows are on base, so they don't really know many "outsiders" in this area. I thought I'd be able to get a lot of internet orders from their families, but to date that hasn't panned out. I do need to improve my host coaching, but even so, I'm wondering how to address this particular issue. I can't ask them to host a show and then dictate when they host it, although I have explained that if they each wait a minimum of one month between shows, ultimately they'll all be able to purchase more, which in turn means that each host will earn more free products.

Ideas? Advice? All would be greatly appreciated!
 
Maybe suggest that some wait till the new catalog comes out to hold a show? That way at least some of the shows get new products.
 
HI Kristy!

I think you have a good game plan. Assuming I am right, all the guests go to each hosts party. So...to ensure new people come, why not do a game.

Bring one new friend pick any rub for FREE!
Bring two new friends get any cookbook for FREE!
Bring 3 or more new friends and get the Medium Bar Pan for FREE!

(only one offer per customer, meaning if they bring 3 friends, they only get the medium bar pan)

What I mean by new friends, is that they havent been to YOUR show previously.

Hope that helps a little. :)
 
Offer a gift to guests who bring an outside order or new guest. It doesn't have to be big, but it will get them motivated to do something that will raise sales.
 
I offer a free gift to people who bring one friend (twix-it clip, citrus peeler, etc) and free shipping with two friends. Now that I'm mailing out host invites, this will go on all my postcards so the invitee knows they can get something for free!
 

Frequently Asked Questions

What are some effective strategies to increase Pampered Chef sales in a military community?

To boost sales in a military community, consider hosting themed cooking classes that resonate with military families, such as quick meals for busy schedules or budget-friendly cooking. Leverage social media platforms to connect with potential customers and share cooking tips, recipes, and product demonstrations. Collaborating with local military organizations for events can also help increase visibility and engagement.

How can I build relationships with military families to enhance my sales?

Building relationships is key in a military community. Attend local events, participate in community gatherings, and offer to host cooking demonstrations or workshops at military family support centers. Personalize your approach by understanding their unique challenges and needs, and offer solutions through your products. Regular follow-ups and maintaining a friendly rapport can also foster loyalty.

What types of promotions work best in a military community?

Promotions that resonate with military families include discounts for active-duty members, referral bonuses, and bundle deals that cater to their lifestyle. Seasonal promotions around holidays or back-to-school can also attract attention. Consider offering exclusive deals during military appreciation events to show support and gratitude for their service.

How can I utilize social media to reach military families effectively?

Utilize social media platforms like Facebook and Instagram to create a community around your Pampered Chef business. Share engaging content such as cooking tips, recipe videos, and testimonials from satisfied customers. Join local military groups online to share your expertise and promote your products. Hosting virtual cooking classes or live Q&A sessions can also enhance engagement and reach.

What are some common challenges faced in selling to military families, and how can I overcome them?

Common challenges include frequent relocations, busy schedules, and budget constraints. To overcome these, emphasize the convenience and versatility of your products, offering solutions that save time and money. Create flexible purchasing options, such as online ordering and shipping, to accommodate their changing circumstances. Building a strong online presence can also help maintain connections despite relocations.

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