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This thread explores various approaches and personal experiences related to product displays at shows. Participants share their thoughts on organization, the number of products to bring, and creative display ideas.
Views differ on the best approach to product displays, with no clear consensus on whether to bring more or fewer products, or the effectiveness of interactive formats.
Participants' experiences vary based on personal preferences, physical considerations, and the specific environments of different hosts' homes.
Consultants looking for ideas on product displays and engagement strategies at shows may find the shared experiences relevant.
jrny2001 said:How do you all display products at your shows?
I think my display is very disorganized, flat and boring.:yuck:
I never seem to set it up the same way twice.
Any suggestions - (even pictures of your display would be even better!)
Hmmmm....not bad, but not the way I want it to!quiverfull7 said:Kelly... how did the interactive format go for you?
reba515 said:I put my TTA and any products I am using for the demo on the table and in front of the table I cover my rolling tote with a dish towel (seasonal) and display a few other things (8" saute' pan, a small galzed stone, the trivet and a cookbook or 2) other than that I don't bring much more.
KellyTheChef said:My displays are getting slim, too, since I have REALLY cut back what I am taking to shows. It still seems like I have a ton of stuff to take, but it's really what I need for the recipe. I am NOT even bringing my TTA anymore, only the tools out of it that I need.
jrny2001 said:I too have cut back on what I bring to shows, basically what is in the new cons. kit plus any additional tools I need for a recipe.
I was considering not bringing the TTA to shows either, do you think customers really care that there is less to see?
ChefNic said:I keep a card table in my trunk for times when I get to a host house and there isn't good space.
BUT the new interactive shows...everyone has a kitchen table! and they won't need a lot of chair space since they'll be standing around the table! I think it's gonna be great!
I only take what I need for the demo, and the 8'' saute pans, and usually some cookbooks. I like setting the cookbooks out on the coffee table, or where ever the guests will be sitting and chatting so they can browse through them. I also bring spices, and pass them around for them to smell. Cookbooks and spices are something they have to experience to know if they want to buy them or not.
I try to make recipes that show the current guest special and the host special for the month I want to book. So I'm already bringing it, and it isn't an extra thing to bring.
The catalog shows the products very good, and I agree with Stacy they can book a show and see it in action at their show if I don't have it!
And often one of the guests will say, " OH i have that, it's great!"
I used to set up a display with the crate and decorate it nice...too time consuming and I end up carrying more things.
KellyTheChef said:I still have quite a bit that I am bringing (depending on the recipe, and I always ask the host if there is something in particular that she wants to see) and if there is something they are asking about either usually I can answer a question about it, a guest has it and can answer, or if they REALLY just have to see it to buy it, I tell them that I will bring it to their show!
I have not noticed any drop in sales since doing this. Saturday night the two things people asked about were things that I would have NEVER brought....the hand held drainer/strainer thing and our deep dish pie plate. I was able to answer their questions about them anyhow. (Mostly asking about the size/quality)
To effectively organize your Pampered Chef product display, consider grouping items by category, such as cookware, bakeware, and utensils. Use tiered displays to maximize vertical space and ensure that popular items are easily accessible. Incorporate clear labeling for each category to help customers quickly find what they need.
Enhancing the visual appeal of your product display can be achieved by using attractive tablecloths or backdrops that complement your brand colors. Incorporate decorative elements like plants or themed props that relate to the products. Use lighting strategically to highlight key items and create an inviting atmosphere.
To maintain organization during a busy event, designate specific areas for different product categories and ensure that all team members are aware of these zones. Regularly check and restock items as needed, and consider using bins or baskets to keep smaller items contained. Having a checklist for setup and maintenance can also help keep things in order.
It's a good idea to update your product display regularly, ideally every few months or whenever new products are introduced. Seasonal updates can also attract repeat customers by showcasing relevant items. Additionally, refreshing your display can keep the presentation exciting and encourage customers to explore new offerings.
Common mistakes to avoid include overcrowding the display, which can overwhelm customers, and neglecting to keep items clean and well-maintained. Failing to consider customer flow can also hinder accessibility. Ensure that your display is easy to navigate and that products are presented in a way that highlights their features and benefits.