Should I Give Out a Booklet to Customers at My Next Show?

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Discussion Overview

The thread discusses the idea of providing a booklet to guests at shows, including various materials such as business cards, recipes, and promotional flyers. Participants share their thoughts on the potential benefits and considerations of this approach.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as D.C., is considering giving out a booklet at their next show and asks for feedback on its effectiveness.
  • Another participant suggests including a list of upcoming host specials in the booklet.
  • D.C. expresses concern about costs and considers using black and white copies for the host specials.
  • A participant mentions that black and white copies are acceptable and shares their positive experience with using them.
  • Another participant agrees that the booklet idea is a nice touch and expresses intent to adopt it as well.
  • One participant describes their own coupon book used at fairs, noting its professional appearance and the inclusion of a rebate coupon for starting a business.
  • D.C. shares concerns about their website's usage and expresses hope that the booklet will encourage more engagement with it.
  • D.C. questions whether others have experienced delayed benefits from their websites and whether guests order through it before or after shows.

Areas of Agreement / Disagreement

Views differ on the effectiveness and design of the booklet, with some participants supporting the idea while others share concerns about costs and website engagement. No clear consensus emerges regarding the overall impact of the booklet or website usage.

Contextual Notes

Participants share personal experiences and considerations regarding promotional materials and website engagement, reflecting a variety of approaches and concerns within the consultant community.

Who May Find This Useful

Consultants exploring ways to enhance guest engagement at shows and those interested in sharing promotional materials may find this discussion relevant.

D
Deborah Czarnecki
Messages
101
I'm thinking about, at my next show, giving out a 'booklet' (just some pages stapled together!) to all the guests as they leave. Basically include my business card, the recipe I made that night, the 'My Story' sheet and some kind of flyer that might have a coupon for $5.00 extra in free product for hosting a show before X date.
Has anyone done this? If so, did it help? Anything else anyone might include in something like this?
D.C.
 
You may want to include a list of upcoming host specials.
 
  • Thread starter
  • #3
Thought of thatYes, I thought of doing that, but I want to keep costs down, so I don't want to make lots of colour copies. Do you think black and white copies of the host specials would look all right?
D.C.
 
Black and White CopiesB & W copies turn out just fine. To be honest, that's all I use and no one has ever complained ;) .

Good luck - I like your idea of the customer booklet!

Diane
 
I agree, it's a nice touch!
:)
 
Awesome!I think that you have an awesome idea, in fact I think that i am going to use that idea as well!
 
I have a coupon book that I made up and use at fairs. All of the inside pages (coupons) are black & white. The outside covers, I used a heavier 20# paper (scrapbooker so I've got colored papers running out my ;) ) On the back cover, it has my "business card" printed. They look very professional and easy to make. Be sure to include a coupon for $x rebate for starting your own business, payable after qualifying.

I've never passed this out at shows. A business card with my website address is cheaper and it steers them to the website. On the site, I can list all specials and special offers. You can also put a special sticker on back of your business card stating, "visit my website for free recipes, specials and other great offers"
 
  • Thread starter
  • #8
Website worriesI have to admit, I'm unsure about my website. I ordered one for a year (on a wave of enthusiasm following a particularly inspiring workshop! :D ). I announced it in my monthly e-newsletter and, although I haven't DONE a show since I got it, I have 2 cat shows going now and several shows for Sept. and nobody seems to be using my website (only one of my hosts is using the 'For the Hosts' sections.) I haven't had any orders on it, either.
Perhaps I'm overreacting. I'm hoping that if I hand out these booklets and on my 'would you like to host a show?' flyer that I'll include maybe I can put a blurb about my website.
I'm just concerned that's it's so passive. Aside from orders and hosts, it's hard to tell if anyone is even seeing it! Did anyone else find that it took a while to see any real benefit from their website? Do you find people use it to order before a show or after?
I hope this doesn't turn out to be a waste of money! :eek:

D.C.
 

Frequently Asked Questions

Should I give out a booklet to customers at my next show?

Yes, providing a booklet can be beneficial as it serves as a tangible resource for customers to refer to after the show. It can help reinforce the products you demonstrated and encourage future purchases.

What should I include in the booklet?

Your booklet should include product information, recipes, tips for using the products, and any special offers or promotions. Including your contact information and social media links is also essential for follow-up and engagement.

Will giving out a booklet increase my sales?

While there's no guarantee, a well-designed booklet can enhance customer engagement and interest in your products, potentially leading to increased sales. It acts as a reminder of your offerings and can inspire customers to try new recipes or products.

How many booklets should I prepare for my show?

It's a good idea to prepare enough booklets for all attendees, plus a few extras for potential customers who may not have RSVP'd. A general rule of thumb is to have one booklet for each expected guest, plus 10-20% more.

Are there any costs associated with creating and distributing booklets?

Yes, there will be costs for printing and materials, but consider it an investment in your business. The potential return from increased sales and customer loyalty can outweigh the initial expense.

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