Visit Me at the Fair!... Postcards for Past Hosts/Contacts

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Discussion Overview

The thread discusses strategies for promoting a booth at a local county fair, particularly through the use of postcards to engage past hosts and contacts. Participants share their thoughts on incentives, promotional materials, and communication methods to attract visitors to the booth.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, plans to send postcards to past hosts and contacts to invite them to their fair booth, considering using Vista Print for a professional look.
  • Another participant suggests including fair information in an email newsletter and adding it as a calendar item on their Personal Website (PWS).
  • One participant expresses concern about newsletters from their PWS being flagged as spam and prefers postcards, noting that physical mail is more memorable.
  • Another participant mentions the idea of offering a free gift for booth visitors and suggests additional incentives for booking a date, such as discounts or free products.
  • One participant highlights the excitement of offering a sneak peek at new products and suggests considering special deals for pre-orders at the fair.

Areas of Agreement / Disagreement

Views differ on the effectiveness of email newsletters versus postcards, with some participants favoring physical mail for its visibility and others advocating for digital communication methods.

Contextual Notes

The discussion reflects personal experiences and preferences regarding promotional strategies for engaging customers at events, without implying any official guidance.

Who May Find This Useful

Consultants looking for ideas on promoting their booths at fairs or similar events may find the shared experiences and suggestions relevant.

etteluap70PC
etteluap70PC
Gold Member
Messages
3,657
This will be my 2nd year doing my local county fair. I am thinking of sending postcards to past hosts and contacts that have said they wanted to book to come see me at my fair booth. I'm thinking something nice from vista print.

I would offer a free gift for stopping by: something cheap out of my show giveaways, and probably a sneak peak at new products (new mini catalog).

An extra incentive for booking a date: extra dollar amt or product?

Any ideas? What do you think?
 
I like that idea. If you have an email newsletter, include the info in there, too (tell them to "mention this when you see me there"). And add it as a calendar item on your PWS.
 
Can you send a newsletter out from your PWS?
 
  • Thread starter
  • #4
I probably will put in in a NL. I haven't done much with NL's from my PWS. I feel that when I have had hosts do invites from there many get flagged as spam.
Also I want to do Post cards because if some of my customers are like me and they get something in the mail they are interested in they will put it on their fridge or buliten board. I tend to forget about an email... I was also thinking of putting a special sticker or # on the cards and telling them to bring their postcards and they may win an extra prize! Kinda like the stickers you get from "the BOOSTER" to boost show bookings.
 
Hi there! Congratulations on your upcoming county fair booth! It sounds like you have a great plan in place for promoting your business and products. Sending postcards to past hosts and interested contacts is a fantastic idea to remind them of your presence at the fair. Using a service like Vista Print can definitely make the process easier and more professional-looking.Offering a free gift for stopping by is a great way to entice people to visit your booth. You could also consider offering a special discount or promotion for those who book a date with you at the fair. This could be in the form of a dollar amount off their order or a free product with their purchase. It's always a good idea to have a variety of incentives to appeal to different customers.As for the sneak peek at new products, that is a great way to generate excitement and interest. You could also consider offering a special deal for those who pre-order a new product at the fair. This could be a discount or a free gift with their pre-order.Overall, it sounds like you have a solid plan in place for your county fair. Just remember to be engaging and enthusiastic at your booth, and make sure to follow up with any potential bookings or orders after the fair. Best of luck to you!
 

Frequently Asked Questions

What are "Visit Me at the Fair!... Postcards for Past Hosts/Contacts"?

"Visit Me at the Fair!... Postcards for Past Hosts/Contacts" are promotional postcards designed for Pampered Chef consultants to reconnect with previous hosts and contacts. These postcards invite them to visit the consultant at local fairs or events, providing an opportunity to showcase new products and engage with past customers.

How can I use these postcards effectively?

To use these postcards effectively, personalize them with a handwritten note to each recipient, reminding them of their past experience with Pampered Chef. Include details about the fair or event, such as dates, location, and any special promotions or products that will be featured. Distributing them a few weeks before the event can help generate interest and attendance.

Can I customize the postcards for my specific event?

Yes, you can customize the postcards to fit your specific event. While the design may have a standard format, you can add your own personal touches, such as your contact information, event details, and any special offers you plan to provide at the fair.

Are there any costs associated with printing these postcards?

Yes, there may be costs associated with printing the postcards, depending on the quantity and printing service you choose. It's advisable to compare different printing options to find the most cost-effective solution that meets your needs while ensuring high-quality materials.

How do I track the effectiveness of using these postcards?

To track the effectiveness of the postcards, you can ask recipients how they heard about the event when they visit your booth. Additionally, consider offering a small incentive for those who bring the postcard with them, which can help you gauge how many attendees were motivated by your mailing efforts.

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