Maximizing Customer Follow-Up: Tips for Calling at the Right Time

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Discussion Overview

The thread discusses various experiences and strategies related to customer follow-up calls made by Pampered Chef consultants. Participants share their thoughts on the timing of these calls and how to approach customers effectively.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses uncertainty about when to call customers, noting that previous email follow-ups were well-received, but phone calls felt intrusive.
  • Another participant shares their experience of successfully reaching customers by calling around 5:30-6 p.m. and suggests adjusting call times based on seasonal activities.
  • One consultant mentions a colleague's strategy of informing customers about follow-up calls during shows, which helps set expectations and reduces defensiveness.
  • Several participants appreciate the idea of making calls seem "random" to avoid pressure on customers and to focus on customer care rather than bookings.
  • One participant states that they always ask if it’s a good time to talk, which allows customers to indicate their availability.
  • Another participant mentions avoiding calls during dinnertime and after 9 p.m. to respect customers' routines.

Areas of Agreement / Disagreement

Views differ on the best times to call customers, with some participants suggesting early evening while others mention later times. There is no clear consensus on a specific approach to follow-up calls.

Contextual Notes

Participants share personal experiences and strategies based on their interactions with customers, emphasizing the importance of customer care in their follow-up efforts.

Who May Find This Useful

Consultants looking for insights on effective customer follow-up strategies and timing may find the shared experiences valuable.

KHolmes
Messages
45
I am two months into my consultant days with Pampered Chef and I am loving every minute, but I know that I need to follow up with the customers to make sure everything is ok, future product sales, possible hosts, etc. I know all this - my problem is I never know when to call people. My first few shows everyone had email addresses so I just emailed them to thank them and make sure everything was ok. I also suggested different uses for the main products they purcahsed. Most responded back with thank yous and how much they love the products.

My thought was that if they did not respond back by email I could then call and follow up that way. But with the email I am not bothering them in the middle of dinner, bath time, tv time, etc. So my past 2 shows have not had many email addresses, so I decided to try some calls. It was not good - I felt like I was bothering most of them or they were annoyed that I called. I did tell them who I was and remind them of whos party I was from and then asked if it was a good time. They all said no and before I could really ask what would be a better time, they were off the phone. I started with the guests that had spend the most money ($100 +) and they had major products purcahsed (most likely host as well), but no bite.

So my questions am I calling at a bad time? How do you decide when to call? I thought between 7 and 8 at night would be ok because 5 or 6 people are getting home, cooking, etc. Most of them only leave 1 phone so I am using that phone. If they have multiple then I look at the one that is checked, but not all of them check off a contact (phone or email), so do I just not call them.

Any help is appreciated.
 
Kimbery, with summer sometimes it's hard to get a hold of people. My director has suggested sometimes 5:30-6 just when they get home. I have tried this and got a hold of people. Now it maybe 8:30-9 because people are outside more. If you are able to make day time calls be sure and get their day time phone numbers and ask if this a good time to chat for a minute.

Ann R.
 
First, I have to confess that I'm REALLY bad at making customer care calls. That said, a cluster-mate has had good luck with telling people at her shows that "I make random calls after the products are delivered to check whether they're OK and to see if anyone needs tips or assistance. Please include your phone number and the best time to reach you on your order form." Then the customers know that if she calls, it's just a "check in" and they don't get all defensive, thinking she's just calling to get a booking. And the "random" indication, gives her an out just in case she's too busy to make more than a couple calls.
 
  • Thread starter
  • #4
Ann R - Thank you for the timing. I may try a little earlier (maybe use the weather as an indicator). I have neem fairly good with staying in touch with my hosts, so I am hoping as long as the host talk to the guests that they will relay if anyone is in need. Next time I make ask the host about some of the guests use. I guess because I got use to talking to the host and really helped each of their sales they are ok talking with me - they know I am helping them.

Ann S- I like that idea - I am going to try it on my next show. I really do want to make sure everything is ok first and foremost and then if I show or sale happens that is just an added bonus. We are trying to make customers for life right.

Thanks
 
I also tell my guests that I am calling them to make sure the products they ordered are what they want. Because I always have a guest at my show that says that she didn't like the product or it was broken or already had it and you won't know that information unless you have called them.

I am not always good at making calls either, but I am trying.

Ann R.
 
OOHHHHH I LOVE the random thing, because sometimes I don't make calls because I don't want Sally to say to Jane, "so that lovely Pampered Chef consultant called me yesterday to check on my products!" and then Jane say, "WHAT ABOUT ME?!"
 
i like that random thing too - of course to be honest most of my calls are rather random. I need to make a better effort at CC and not just looking for bookings.
 
amy07 said:
i like that random thing too - of course to be honest most of my calls are rather random. I need to make a better effort at CC and not just looking for bookings.

Like calling you big brother?!? :)
 
jasonmva said:
Like calling you big brother?!? :)

ya know, we keep saying that you are my big brother, but I bet you are really my "younger" brother!:p
 
Every time I call someone the first thing I ask (after introducing myself) is "did I catch you at a good time?" That way I am not interrupting them. They can say no and then I ask when is a better time to call them back.

I try to stay away from dinnertime and don't call past 9 p.m. but other than that, any time is fair game.
 
Generally, I call between 7 and 8 p.m., unless someone tells me a better time. I try not to call after 8 because I know people who really don't like to have their TV shows interrupted. Primetime starts at 8 where I live.
 

Frequently Asked Questions

What is the best time of day to follow up with customers?

The best time to follow up with customers is typically during late mornings or early evenings. These times often align with when people are most available and receptive to calls. Avoid early mornings and late evenings, as well as weekends, unless you know your customer’s schedule well.

How often should I follow up with customers after a sale?

A good rule of thumb is to follow up within 24-48 hours after a sale to thank them and ensure they are satisfied. After that, consider following up every few weeks or monthly, depending on the customer’s engagement and interest level. Tailor your frequency based on their responses and preferences.

What should I say during a follow-up call?

During a follow-up call, start by thanking the customer for their purchase. Ask if they have any questions about the product and if they need assistance. You can also inquire about their experience and suggest complementary products or upcoming promotions that might interest them.

How can I make my follow-up calls more effective?

To make your follow-up calls more effective, prepare a script that includes key points you want to cover, but be flexible to adapt to the conversation. Personalize your approach by referencing previous interactions and showing genuine interest in their satisfaction. Lastly, listen actively to their feedback and concerns.

What should I do if a customer is not interested during a follow-up?

If a customer expresses disinterest during a follow-up, respect their decision and thank them for their time. You can ask if they would like to receive information about future promotions or products. Keep the door open for future communication without being pushy, and ensure they know you’re available if they change their mind.

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