Should I Include a S/S Catalog in Customer Orders?

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Discussion Overview

The thread explores the idea of including a new catalog in customer orders, particularly in relation to upcoming promotions and the timing of such distributions. Participants share their personal experiences and opinions on whether to include catalogs and the potential impact on their business and others.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant, identifying as a consultant, suggests including a catalog in each guest order to entice them about upcoming products.
  • Another participant advises against including catalogs until mini versions are available or suggests printing flyers instead.
  • Several users mention the importance of not giving away too much information too soon, as it could affect other consultants' bookings.
  • One participant shares their experience of not having a full February schedule and expresses concern about potentially sabotaging others' business by distributing catalogs too early.
  • Another participant emphasizes the need for follow-up calls if catalogs are included, sharing their positive experiences with follow-up communication.
  • One participant notes their lack of bookings from a recent show and expresses doubt about the effectiveness of sending catalogs.
  • A participant requests assistance with converting a document format, indicating a technical issue unrelated to the main discussion.
  • Another participant bumps the thread to inquire about updated guest thank you messages related to upcoming specials.

Areas of Agreement / Disagreement

Views differ on whether to include catalogs in customer orders, with some participants advocating for caution and others supporting the idea. No clear consensus emerges on the best approach.

Contextual Notes

Participants share personal experiences and strategies related to customer engagement and marketing efforts within their consulting practices.

Who May Find This Useful

Consultants looking for insights on customer engagement strategies and the timing of promotional materials may find this discussion relevant.

P
PamperedK
Silver Member
Messages
1,126
I had a HUGE show a couple of weeks ago and I had the order shipped to my house.

Do you think I should stick a catalog in each guest order? I don't have any minis yet, so this would be the only thing I could really use to entice guests about March.

If I do, should I put a sticker on the front that says "Available March 1, 2007"??
 
I wouldn't. Wait til you get the minis. Or just print up a flyer with the new stuff. Go to www.tastytidbits.net and click on free flyers.
 
This is what I use. You can tweek it to add whatever you would like to offer. I am not sure I would just give away all those catalogs, just yet anyway.
 

Attachments

Don't give it away if you don't have Feb completely full yet!

Even if Feb is completely full, giving away too much info too soon is really sabotaging everyone else's business. Some consultants are still booking Feb! If your Feb is completely full, put a March host packet in a large envelope with TOP SECRET written on it. When you're asked about it at your shows, explain that it's the new host packet, but it is absolutely confidential and only hosts with booked March dates can see.
 
  • Thread starter
  • #5
Paige Dixon said:
Don't give it away if you don't have Feb completely full yet!

Even if Feb is completely full, giving away too much info too soon is really sabotaging everyone else's business. Some consultants are still booking Feb! If your Feb is completely full, put a March host packet in a large envelope with TOP SECRET written on it. When you're asked about it at your shows, explain that it's the new host packet, but it is absolutely confidential and only hosts with booked March dates can see.
Click to expand...

That's a good idea....my FEB isn't full, but the part of FEB that's not full is the beginning! My next show isn't until the 15th, so I'm doubting I'll be able to fill FEB now...but I still don't want to sabotage other people's business!
 
I was going to say that if you do want to entice them for March...maybe that group might not book Feb(?), put new catalogues in there ONLY if you plan to follow up with a phone call to each of them. Even if you put the flier with new products, still follow-up. In fact, if you want to try to book more February, follow up- can you tell I've had good luck with following up?? lol
 
  • Thread starter
  • #7
DizziePixie said:
I was going to say that if you do want to entice them for March...maybe that group might not book Feb(?), put new catalogues in there ONLY if you plan to follow up with a phone call to each of them. Even if you put the flier with new products, still follow-up. In fact, if you want to try to book more February, follow up- can you tell I've had good luck with following up?? lol
Click to expand...

I do plan on following up with them, but I doubt I'll get bookings from this group. I got 2 at the show and the rest were firm no's. When I mentioned "no not now or no not ever?" it was "no not ever" with all of them.

I'll still do customer care calls, but I guess catalogs aren't going to work...
 
Can you please convert this to word? I have publisher but it said it couldn't open a different version of publisher....??????
 
Bumping this up.... Has anyone done an updated guest thank you with the upcoming specials?
 

Frequently Asked Questions

Should I include a seasonal catalog in customer orders?

Yes, including a seasonal catalog in customer orders is a great idea. It allows customers to see new products and promotions, encouraging them to make additional purchases in the future.

What are the benefits of including a catalog with customer orders?

Including a catalog can enhance customer experience by providing them with a visual reference for products. It can also serve as a reminder of your offerings and inspire them to explore new items they may not have considered before.

Will including a catalog increase my sales?

Yes, including a catalog can potentially increase your sales. Customers may discover new products they want to buy, and having a catalog on hand can prompt them to place future orders.

How should I present the catalog with the order?

Present the catalog neatly with the order, perhaps in a protective sleeve or wrapped with a thank-you note. This shows professionalism and care, making customers more likely to engage with the catalog.

Are there any costs associated with including catalogs in orders?

There may be some costs associated with printing and shipping catalogs, but these can be offset by the potential increase in sales. Consider the investment as a marketing tool to grow your business.

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