Stephanie S
- 202
How often should I email customers with promotions and announcements?
- Thread starter Stephanie S
- Start date
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- Tags
- announcements email promo
Click For Summary
Discussion Overview
The thread explores how frequently participants email their customers with promotions and announcements, sharing personal experiences and preferences regarding email frequency and content.
Discussion Character
- Anecdotal
- Opinion-based
Main Points Raised
- One participant, identifying as a consultant, mentions sending out a monthly newsletter and occasionally a second email for important updates, emphasizing they do not bombard customers with emails.
- Another participant shares their experience of sending one email per month, with rare additional emails for new product launches, aiming to keep newsletters concise.
- One consultant states they sent their newsletter at the beginning of the month and considers sending a follow-up email for new products, questioning if it would be excessive.
- Another participant notes they send two emails per month: one at the beginning to announce specials and another at the end as a last opportunity reminder.
- One participant describes sending a single email at the end of the month, occasionally sending a second email for timely updates, and seeks feedback from recipients who indicate the frequency is satisfactory.
Areas of Agreement / Disagreement
Views differ on the optimal frequency of emails, with some participants favoring one email per month while others prefer two. No clear consensus emerges regarding the ideal number of emails to send.
Contextual Notes
Participants share their individual practices and experiences with email communication, focusing on maintaining customer engagement without overwhelming them.
Who May Find This Useful
This discussion may be of interest to Pampered Chef consultants looking to understand different approaches to customer communication regarding promotions and announcements.
rwesterpchef
- 503
As I pass out the drawing slips, I tell the guests, "Notice, there is a place for your email address. If you will list your email on this slip, I promise you that I will email you at least 5-6 times a week and send you as much spam as I can." (Usually get 'the look'). Then I explain, "No, but seriously, I do send out my monthly newsletter in Word format. This newsletter will give you upcoming host specials, guest specials, any exciting news to share, and a free recipe. Every once in a blue moon, you may get a 2nd email from me, but only if I feel it's important to share with you quickly. The guests and host that are already on my distribution list can vouch that I do not bombard you with emails and I do not share your email address with anyone. So be sure to fill out the drawing slip completely and place it in this large stainless steel bowl when you come up to see the rest of the products."
Only once (in 11 months) have I sent out a 2nd email and it was due to some recruiting specials. To keep the email from being just recruiting info, I also added a host special (book on this date, get extra $10 free) special that "just came out", or so they thought.
Only once (in 11 months) have I sent out a 2nd email and it was due to some recruiting specials. To keep the email from being just recruiting info, I also added a host special (book on this date, get extra $10 free) special that "just came out", or so they thought.
pamperedbecky
- 4,441
I agree, I normally only send out one email a month with my monthly newsletter. Every once and awhile, I'll send out a second one, but it's rare. For example, when new products come out each spring and fall, I may send a separate email listing all the products with their own description. That gets REALLY long, so I break it up and if people don't want to read about the new products, they can delete it. Otherwise I risk them not reading the whole email newsletter if I include it in my regular one.
My goal is to try to keep newsletter very concise and brief. Unfortunately, sometimes I'm known for WAY too long emails.
My goal is to try to keep newsletter very concise and brief. Unfortunately, sometimes I'm known for WAY too long emails.
Stephanie S
- 202
My newsletter just went out yesterday, on the 1st of the month. I didn't include the new products being released this month in order to keep it to a reasonable length. I'm now wondering if it would be too much to send out an e-mail blast with the New June 1st products. What do you think?
PamperedChef05
- 28
BethCooks4U
Gold Member
- 12,926
I send out one email newsletter at the end of the month as a last minute reminder of the specials for the ending month and with information about what's coming up. I think once I sent a second email in one month because of something released at an odd time but I kept that second one short.
I've asked for feed back when I see people that I have on my list and they say that it's just enough. I do keep my newsletter as simple as I can and just give the fact and some teasers. I often add a recipe or some tips but I usually refer them to my website link for more information and tips.
I've asked for feed back when I see people that I have on my list and they say that it's just enough. I do keep my newsletter as simple as I can and just give the fact and some teasers. I often add a recipe or some tips but I usually refer them to my website link for more information and tips.
Frequently Asked Questions
How often should I email my customers about promotions?
It's generally recommended to email your customers about promotions once a week or bi-weekly. This frequency keeps your brand top-of-mind without overwhelming them with too many messages.
Is it okay to send announcements and promotions in the same email?
Yes, combining announcements and promotions in the same email can be effective. Just ensure that the email is well-organized and that the promotions stand out to capture attention.
What time of year is best for sending promotional emails?
Promotional emails are particularly effective during holiday seasons, back-to-school periods, and special events. Tailoring your emails to coincide with these times can increase engagement and sales.
How can I avoid overwhelming my customers with emails?
To avoid overwhelming your customers, limit your emails to one or two per week. Additionally, segment your email list to send targeted promotions that are relevant to specific groups of customers.
Should I consider customer feedback on email frequency?
Absolutely! Customer feedback is invaluable. Consider conducting surveys or monitoring engagement metrics to determine if your email frequency is appropriate and make adjustments based on their preferences.
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