??Results From Mailings See What's New

Click For Summary

Discussion Overview

This thread discusses the experiences of participants with mailing the "See What's New" catalogs to potential customers and the effectiveness of follow-up strategies. Participants share their results, insights on mailing practices, and the importance of follow-up calls.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mailed 195 catalogs to new contacts but received no positive responses.
  • Another participant shares their experience of mailing 40 catalogs to preferred customers and past hosts, resulting in 2 bookings.
  • One participant emphasizes the importance of follow-up calls, noting that without them, their mailing efforts yielded no responses.
  • Several users mention that mailing without follow-up is often seen as a waste of resources.
  • One participant discusses a strategy of sending smaller batches of catalogs weekly and following up with a few calls each day.
  • Another participant mentions their plan to send catalogs only to previous customers and past hosts, rather than mailing broadly.
  • One participant notes the cost of postage for mailing catalogs and discusses bulk mailing options to reduce expenses.

Areas of Agreement / Disagreement

Views differ on the effectiveness of mailing catalogs without follow-up, with several participants agreeing that follow-up is crucial for success, while others share mixed results from their mailings.

Contextual Notes

Participants share personal experiences from their own businesses, focusing on various strategies for reaching out to potential customers through mailings and follow-ups.

Who May Find This Useful

Consultants looking for insights on mailing strategies and the importance of follow-up in their outreach efforts may find this discussion relevant.

C
cbord
Messages
282
I mailed 195 See What's New to what I call new contacts about 2 weeks ago. I was aiming for enough orders to make a show and prehaps 2 bookings. New Contacts to me are people who never ordered, blind addresses (just addresses no names) etc.

I have receive a few back due to moved, changed address but no postive responses.

What results have ya'll had with See What's New mailings?


Charlene
 
You need to make follow up calls and ask them if they seen anything they liked if they know the benefit of hosting, etc. The fortune is in the follow up.

Ann
 
My results were goodI mailed out about 40 See what's new mini catalogs. Bascially to my preferred customers and my past hosts. Since I've only been in business for a year, and many of my "preferred" customers (those who have bought over $100) have been to numerous shows, I wasn't expecting an overwhelming response. I was pleasantly surprised when I got 2 bookings out it!!
 
I agree with Ann! I mailed out 50 in the spring to customers, past hosts and people who have never bought and I didn't follow up and got ZERO response. Then earlier this month, I only mailed out 15 to a similar group and I CALLED EVERY SINGLE ONE OF THEM and I got 2 cooking shows and 3 catalog shows out of it!!!

So from now on, I will NOT waste money by mailing them unless I intend to call them as well!! :D

Perhaps you might get lucky and get something out of it, but I wouldn't count on it! Sometimes it happens...
 
Try se nding out 25 per week. The week following the 25, call 5 of those per day to follow up. Sometimes we get too gung-ho and then we don't have time to follow up with 200 mailings! Do it in pieces.
 
I hven't sent out any catalogs yet, but when I do I am only sending them to previous customers and past host!!!
 
cat said:
So from now on, I will NOT waste money by mailing them unless I intend to call them as well!! :D
Click to expand...
I agree! Unless you have a way to contact everyone you send them to, it's a waste. I did this in the spring to a mailing list I had of new residents in my area and I probably sent over 100 and got NOT ONE call. However, when I meet people at fairs and booths and they want the new catalog, I will send them the full one and I'll make phone calls afterwards. I don't send one to everyone I meet at a fair but people who request it or people from my customer base who request one. That's just my two cents that it's a waste of money unless you follow up with them.

:o
 
Paige Dixon said:
Try se nding out 25 per week. The week following the 25, call 5 of those per day to follow up. Sometimes we get too gung-ho and then we don't have time to follow up with 200 mailings! Do it in pieces.
Click to expand...

What a great idea! Sometimes the most logical ideas just blow right past me! (my husband tends to agree with that statement too:rolleyes: )
 
I've ordered mini-catalogs to hand out to some of my friends and new contacts I meet but I don't plan on mailing any of them at this time. I sent out open house postcards/emails and will be following up on those with phone calls. I plan to mail the catalogs after the open house to those preferred customers that could not attend. I'm hoping this works and will be cheaper on the postage.
 
postage?
pamperedbecky said:
I agree! Unless you have a way to contact everyone you send them to, it's a waste. I did this in the spring to a mailing list I had of new residents in my area and I probably sent over 100 and got NOT ONE call. However, when I meet people at fairs and booths and they want the new catalog, I will send them the full one and I'll make phone calls afterwards. I don't send one to everyone I meet at a fair but people who request it or people from my customer base who request one. That's just my two cents that it's a waste of money unless you follow up with them.

:o
Click to expand...
How much postage do you put on a full size catalog?:confused:
How much on the mini??
 
chefkristin said:
How much postage do you put on a full size catalog?:confused:
How much on the mini??
Click to expand...
I put a full size catalog in a big while envelope and usually a flyer or two inside. It's usually $1.35 to mail.

The mini-catalogs can be sent with a regular first class .39 stamp, but you need to tape or secure in some way the edge of the catalog.

If you're wanting to mail a ton of full catalogs, see if your director would get together with other area directors and purchase a bulk mail permit. We're getting ready to send some out with our cluster and we can mail the full size catalog in an envelope with a couple flyers for only .39!!! There are MANY rules to follow. We have multiple clusters that do this and take advantage of it. ALL mailings must be exactly the same...same flyers, envelopes, etc. The only thing that can be different is your contact info. Not even one little personal note can be written on the pre-printed exact same flyer on the inside. But, it's WELL worth it! You need to have at least 200 identical items to mail to use a bulk mail permit.
 
Thanks for the info!!
 

Frequently Asked Questions

What does "Results From Mailings See What's New" mean in Pampered Chef?

"Results From Mailings See What's New" refers to the insights and outcomes generated from direct mail campaigns that showcase new products or promotions from Pampered Chef. It helps consultants understand the effectiveness of their marketing efforts.

How can I track the results from my mailings?

You can track the results from your mailings by monitoring customer responses, sales generated from the campaign, and engagement metrics. Utilizing tools provided by Pampered Chef, such as customer feedback and sales reports, can help you evaluate the success of your mailings.

What types of mailings are effective for promoting new products?

Effective mailings for promoting new products include postcards, brochures, and catalogs that highlight the features and benefits of the new items. Including special offers or discounts can also encourage customer engagement and increase sales.

How often should I send out mailings to keep my customers informed?

It's generally recommended to send out mailings quarterly or whenever there are significant new product launches or promotions. This frequency keeps your customers informed without overwhelming them with too much information.

Can I personalize my mailings for better results?

Yes, personalizing your mailings can significantly improve results. Including the customer's name, tailored product recommendations, and personalized messages can enhance engagement and make customers feel valued, leading to higher conversion rates.

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