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Pampered Chef: What NOT to do with newsletters

  1. chefann

    chefann Legend Member Gold Member

    I've always been careful not to inundate my customers with too many emails each month. Generally, I send a big newsletter at the beginning of the month, and sometimes a shorter one mid-month if there's a recruiting promo, special sale, or I just need bookings. A couple of times, I've sent a third, but that third one usually has higher than normal rates of people marking it as Spam.

    So I've realized that 1-2 newsletters per month is good for my customer base.

    My cousin, who used to be a PC consultant, recently signed up with Avon. They have online ordering, and a system to send professional-looking emails with current promotions and sales. Cousin added her personal email address book to her Avon list, whether or not we expressed interest in it. How do I know? Because in the past 3 weeks to a month, I've received at least 18 emails from her, and possibly as high as 2 dozen. (Frankly, I've lost count.)

    It's great to be kept in the loop, but after that many notes, I don't even care any more. I just delete them without looking at them when I see her name in the "From" column.

    Why is this important? Because there's a fine line between staying in touch with your customers so that you're the first person they think of in connection with PC, and making them dread seeing your name. Some customers like weekly contact; others just want to see something once a month. When you add customers to an email list, let them know how often you'll be sending things. If possible, maintain 2 lists for different groups so that you can tell who wants more frequent contact.

    One of the things that bothers me about the notes my cousin has been sending is that she assumed that family would want to receive them. Sure, let me know that you've started something new. And maybe mention it at family gatherings or every couple of months. But if I didn't respond with interest, don't think that it's because I need 400 more pages of information.

    I also don't appreciate that I never know when these things come. When I sign up for mailing lists, I check how often they send stuff. Frequency doesn't bother me (I'm on 3 separate lists that actually send daily notes), but warn me ahead of time! I let my customers know that I send my newsletter monthly, at the beginning of the month, with occasional mid-month updates. Then they know to expect that email "visitor". Otherwise, the notes are like that annoying friend or relative who pops in without calling, and wonders why you're never glad to see them.

    It's important to know your customers, so that you can serve them well. Ask what they want for email contact. And follow through.

    This has been a public service announcement from your friendly ChefAnn.
    Apr 17, 2009
  2. raebates

    raebates Legend Member Staff Member

    You're so right, Ann. I often express interest in being added to enewsletters. It helps me to see what other people/companies are doing. Once or twice a month is plenty of contact for me. When they start contacting me weekly, I ask to be removed. I've encountered a few who do 2 or 3 a week. I'm sorry, but that's just way too much.

    I also don't like it when people assume that my giving them my email address means I want to sign up for their newsletter. I don't mind getting an occasional email (big sale, season change, etc.), but ask if I want to receive your newsletter before making that assumption.
    Apr 17, 2009
  3. pkd09

    pkd09 Future Director Silver Member

    I totally agree with you! I have many that when I see the name I hit delete without opening it. I also inform my customers that I send out 1 newsletter a month, sometimes 2. That many in a short period of time is extreme overkill.
    Apr 17, 2009
  4. kaseydee

    kaseydee Veteran Member Gold Member

    Ann I had an Avon rep add me to her list a couple of weeks ago & you are SOOOO right! I have stopped looking at them & just delete.
    Apr 17, 2009
  5. babywings76

    babywings76 Legend Member Gold Member

    This is how I'm starting to feel with Vista print. I get a new e-mail every day from them with a "special". It's always the same free things, so I don't get it, why such a sense of urgency?!

    I have a TS lady that I met when we were booth neighbors at a fair, she sends about 4 a month. Lately, she's slowed down, but at first I was getting one or 2 a week, very annoying.
    Apr 17, 2009
  6. ChefBeckyD

    ChefBeckyD Legend Member Gold Member

    The Vista Print ones I consider a necessary evil, because I know eventually, I'll need it, so I don't want to not get them. I just delete w/o opening until I need one.
    Apr 17, 2009
  7. DebbieJ

    DebbieJ Legend Member

    My Avon rep sends out a bunch of emails too. I just delete.
    Apr 17, 2009
  8. Jewel

    Jewel Member Gold Member

    Must be an Avon training tactic. My SIL sends me 2-3 a day sometimes. And she said she just added her personal email list to her Avon list! I only send newsletters to family if it is something big, like HWC, or some other fundraiser. Some of my family is on my mailing list but not all. I set up my email to block the Avon ones because she won't stop sending them, she says she doesn't know how. Ok my rant over. :rolleyes:
    Apr 17, 2009
  9. JDooley

    JDooley Member

    my cousin just started with avon also and I am having the same email spam issue on my WORK account... to top it off she knows I HATE avon!
    Apr 17, 2009
  10. legacypc46

    legacypc46 Senior Member Gold Member

    Apr 17, 2009
  11. pckellyd

    pckellyd Member Gold Member

    This makes me especially glad my Avon lady only send 1 or 2 a month. I have noticed that Avon will actually get a hold of the e-mail addresses their consultants send to and some of the spam you're all getting MAY be from Avon directly. it's a pretty crappy business practice IMO that they try to poach customers from their own consultants.
    Apr 17, 2009
  12. niclowther

    niclowther Member Gold Member

    Well Avon probably needs to send so many since the catalog changes each week. :p They have to keep you in the loop. But seriously, that is a bit much. I only send 1 or 2 newsletters a month- I dont want people to get annoyed and stop opening them.
    Apr 17, 2009
  13. wadesgirl

    wadesgirl Legend Member Gold Member

    I typically sign up for newsletters from businesses I do online. But one of them kept sending me emails almost daily. It got to the point that I not only deleted my email address from their list but other's that I receive too!
    Apr 17, 2009
  14. etteluap70PC

    etteluap70PC Legacy Member Gold Member

    I just set up a folder for Vista print in my outlook. That way I have them to refer to but they are out of sight.
    Apr 17, 2009
  15. niclowther

    niclowther Member Gold Member

    That's totally what I do!
    Apr 17, 2009
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