Before I send this out, I thought I'd get your opinion on it.. What do you think? I have almost 400 email addresses that I'm going to send it to.. maybe I'll get a few bites! The odds should be in my favor, right? It's a tweaked version of something I found on here the other day, so thank you to the original creator of it.
That is a very nice letter. The only thing I will say about it is...when you send a letter to see if anyone wants to host a show..it is an easy out for them to not reply compaired to if you talked to them personally they are more apt to commit. If you decide to go ahead and send it..I have never done a PC show from beginning to end in only an hour so you might want to change the time. You may be faster than I have been in 8 years but heres a break down. If it starts at 7 you dont get everyone quiet and ready till about 7:10...then have introductions, then talk about a few of the products,7:25 then demonstrate and make something7:40, someone else comes to the door, pop it in the oven from 10 min - 30 min, then answer questions (before, during, after) serve the product, clean up a little before you start taking orders, schedule a few shows, hand out a couple packets. Wayyyy past 8:00 by this time I am afraid. But other than that...good luck if you do send out the email. Let all of us know how it goes. You do have a nice selection of emails...I may be suprised.
Okay I fixed it Okay, I fixed the letter and added the host specials flyer that I'm going to send along with it. (Look up to the original posting for them) I know that I'll be flying by the seat of my pants here, hoping for bites from just emails, but I don't have phone numbers for 99% of these contacts. It's just one of those last ditch efforts in trying to get some bookings, as I've called all my past customers/hosts and my list of 100 and everyone has said no.. So, I'm back to the drawing board, stuck at home with no car, and figure I might as well try this instead of doing nothing. Even if I get one person interested out of all the emails I send out, I'll break into a new circle of contacts and be better off than I am right now! Besides, almost every one of these people would only be able to have a catalog show for me, and right now I'm hoping to get some of those going b/c my schedule is up in the air while I'm waiting on whether I can go visit my parents or not (I can't wait to see my dad--I haven't seen him since the accident!).. so I'm praying that this really opens things up a bit for some catalog shows, so that I can go up there when the opportunity opens up.
follow-up I would also make a follow up phone call (I know 400 is a lot), best option. OR send a follow up email about a week later.
Kudos for "going for it"! Great energy to get your business launched! Yes, send out the 400. On the letter, try for some less verbiage. Maybe less-large font - work for more white space on the page. About 20% white space is good. The mailing alone is nearly worthless. But follow it up with a phone call and/or email, and you have a powerful business launch. Don't hide behind a stamp - get out there and make those personal contacts. Doris didn't only send info out, she called friends and shook hands and connected with people. Ours is not a sales job - it is a connection job. Connecting people with products, connecting interested people with training and a phenomenal job opportunity (with free 12" Executive Cookware) and an amazing rewarding enterprise. Good luck. Maybe send it out in waves - 50 at a time. That is more manageable for you to follow-up. Have your host packets ready - you are going to get bookings!!
Wow Scott!! Your post is very motivating!!!! Thanks! Do any of you approach people outside your 'warm' market? And if so, what approach do you take? Kris