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What do you do to make your newsletter Standout from other Junk e-mail?

esavvymom

Legend Member
Staff member
Sep 8, 2008
7,895
146
I get so much JUNK email! In a single day, have you ever counted how much email we get from marketers? And it's the same companies over and over again, every day!


So my question, and somewhat of a challenge-
What are YOU doing with your newsletter to make it Stand-out from the crowd of people trying to "SELL SELL SELL" with THIS offer or THAT offer?

What value are you giving them in your newsletter? How is it working for you?



I say this is a "challenge" too, because I think of something Tammy Stanley said- "look at the marketing you receive in the mail or your email. What about it WORKS for you and what doesn't? Learn from what they are doing, or not doing." (summation of her words)



Me- well, I use Mike's email newsletter, but I edit it quite a bit.

  • I usually cut out the next month's special if I've not got THIS month set up well. I also remove the Bride of the Month section. I might rearrange it so the recruiting is not FRONT and Center...

  • I like to put my Recipe somewhere in the middle to top....and I add at least one other recipe, plus a link to my website for more recipes that I have online.
  • This month, I started putting a "Content" list of "Here's What's Cooking This month"....and then gave a title with short description...so maybe they won't MISS something because they don't scroll all the way down.
  • I also only send out my newsletter once a month- unless there is something really important- like I sent out a Price Update about the Stones increasing in price...reminding them that Feb is even MORE so the perfect month to get them since they are on sale! But that's a rare thing for me to do.

it sounds like a lot- sometimes it is, but not a big deal for me, since I used to do HTML YEARS ago!! It keeps my newsletter from being TOO much information I think, and hopefully gives them reason to read it. I've only done it hte last 2 newsletters so I'll see how it works.
 

NooraK

Legend Member
Gold Member
Feb 6, 2008
5,871
26
I make sure my subject says "Pampered Chef" in it so they know what it is for (since it comes from my name). I send a big newsletter at the beginning of the month and an outlet update around mid month.

I use TT, but I don't really edit it too much. I figure if they open it, they'll probably look at most of it, and the most important stuff is at the top anyway. If they don't open it, the content doesn't really matter anyway.
 

raebates

Legend Member
Staff member
Dec 6, 2005
18,357
437
Mine's pretty simple. But, in the subject line I put "Rae's Pampered Chef Newsletter for [Month]."
 

babywings76

Legend Member
Gold Member
Jun 19, 2008
7,289
59
I remember someone suggesting the use of a title that sounds urgent or negative. Regular titles like "Feb. Pampered Chef Newsletter" can be boring and predictable and people won't feel the urgency to open it. But, I have to say that the business ad e-mails I get always make their things sound urgent or shocking. So much so that I don't even read them. Maybe because they bombard me with a million emails a month?

Maybe by having a boring title people know I'm not trying to pull them in or trick them or make things sound fantastic. They know that each month I'm there with reliable info and I just am a straight talker.

Not sure about this one.
 

esavvymom

Legend Member
Staff member
Sep 8, 2008
7,895
146
  • Thread starter
  • #5
I did change my title from the regular "February 2010 Pampered Chef Newsletter" *yawn*.

I say something like "What's Cooking with the Pampered Chef" or something...I forget my exact wording, but it's sort of like that.
 

PampChefJoy

Veteran Member
Gold Member
Jul 18, 2005
1,814
8

raebates

Legend Member
Staff member
Dec 6, 2005
18,357
437
That's part of the reason I label mine the way I do. I know that certain words are caught by the filters. The people who receive my newsletter are generally looking for it.
 

pattikake

Member
Sep 17, 2007
433
2
My subject line says "The Monthly Dish - February 2010". I held a contest last year and asked for ideas on naming my newsletter - and this was one of the suggestions and the winner. My open rate has gone up over the past few months .. which is kinda nice :)
 
Sep 16, 2009
8
0
I have heard that "Mike's email newletter is great. Could someone let me know how I can find out about getting the email. I have a lady whom I get my monthly newsletter. but would like a change. My heading for my newsletters is " What's cooking in the kitchen - February 2010"
 

babywings76

Legend Member
Gold Member
Jun 19, 2008
7,289
59
  • #10
I have heard that "Mike's email newletter is great. Could someone let me know how I can find out about getting the email. I have a lady whom I get my monthly newsletter. but would like a change. My heading for my newsletters is " What's cooking in the kitchen - February 2010"

My Email Designs - Newsletter Service

There's a way to see a sample. If you have any questions, feel free to ask here or e-mail Mike. He does a great job. A lot of us use his service, so we can help if you need it.

Also, Joy does Tasty Tidbits and a lot of people really like hers, too. You can scroll up and see her post (PampChefJoy) and check hers out, too.

If you end up using Mike's, you can use me as a reference--Amanda Knudsen :D
 

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