sailortena said:... last month I decided to really put an effort into promoting myself and my business. I am going to impliment this in my host coaching, shows and marketing myself. I have put signage on my car. Next weekend I am participating in a booth at a kids fair which expects more than 10,000 people to attend.
Today I met with a rep from Welcome Wagon and I signed a contract for a year for $96 a month where I get a half-page ad in the book they send every month to a local neighborhood, plus I get a list of contacts it is being sent to, and my coupon/ad is being sent to them again after 90 days. I also get put on their Web sites (name and info only, not Web site) but I most likely will opt out of that.
I will have to have two shows a month to pay for this and to have money to reinvest back into the business. My husband thinks I am nuts and I should not have done it. (I didn't really tell him until afterwards.) The consultant did give me her cell phone number. If I decided to opt out I have until first thing Monday morning or the whole thing is going through. She told me she would throw in another two months worth of names in for free to me and she said she would do a cooking show with me in November!
I need to know if I should take this risk. I know if I want this to work I have to follow up with every single lead that I get ... call them and introduce myself, ask them if they looked through the book and if they want to take advantage of the coupon (I offered $10 off a $60 purchase and advertised free gifts they get with a show.) I chose a neighborhood that is higher-middle class, where the income is slightly higher and the residents are more of the average age of the people who I have done shows for.
Ok Cheffers, I need your words of wisdom! I am torn! I want to take this risk, but the practical Capricorn in me is going EEEEEEK. HELP!!!
Whooo, that's a little steep! But I guess with one lump sum, it'll seem that way. Too bad they won't let you do a contract for less than a year. When I did it, I just tried it for 3 months first and that was my contract. I ended up donig it longer and personally felt it was a waste of money for me. I didn't have the time to follow up and call each person. My program was different because I only got charged if the person wanted my info. There was no program booklet though so that was different.sailortena said:I will try that as well. With this Welcome Wagon thing I end up paying like $1.50 a lead. They say it really works. I really want to do this, and I also don't. Right now I am thinking, I would kick myself if I don't try it. And then I am thinking ... wait! It's really expensive since I don't really have a busy business right now. I also think that I can deduct the advertising expense from my 2006 taxes. (I have to pay up front. $1,152 for an entire year ... $96 a month.) Arrrrgh