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Welcome letters

May 4, 2005
I want to start creating "Welcome Packets" to new neighbors in the area to increase my bookings - I'm having trouble getting a full calendar. Can anyone offer suggestions of what to include, letter to attach, etc...? I was thinking of giving a Season's Best book. Your thoughts would be greatly appreciated. Thanks.
May 11, 2005
Invite them to over to meet and greet

I once tried that approach when I moved into a new neighborhood and got no response out of about 20 flyers. Another alternative would be to invite both old and new neighbors to your place for a meet and greet. Not only could you get a kitchen show in for yourself (or use it as a mystery host show) but the social atmosphere will spark future interest. Maybe offer a small bonus for those who book that night on dates you've pre-choosen to fill. Good luck!