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Seems to be a mix of which to do. What are your pros & cons for each?
Groups are nice for the consultant because guests get notified about all posts until a guest turns the notifications off, the downfall is that the host has to hand type in all the invites, she can't see all her friends and click from the list to invite.
Events are good only for people to check their events. The guests have to constantly check the events or turn on notifications. The host can easily invite people though.
I am in the last few days of my first Virtual Party set up as an event. A downside that I discovered to setting it up as an event is that I needed to adjust the party dates for the host, but since the event already started, Facebook wouldn't let me adjust it. I also find that sometimes if I need to go back and adjust a post I've made, the change doesn't get saved. Haven't used groups for a Virtual Party yet, so I can't speak one way or the other about that.
We’ve spent (I hate to think how much) on videoconferencing units in our company to try to cut travel times to meetings.
Sounds great in theory, but the technology never works when we need it to!
I've done both. In my experience events have had more interaction and more sales. I will also point out that many of us dislike being added to a group without our permission. If your host does that (you cannot control your host), it can backfire. People assume you're the one who did it.
That's my opinion, which is worth what you've paid for it.