We all initially got into sales because we are good talkers, good negotiators, good persuaders, and because we are comfortable when doing all of these things with strangers. We take courses on how to be better at “Giving Professional Presentations,” and “Power Phrases that Sell.” We constantly work on better ways to say what we want to say. Although all of this is important, what I notice getting lost on most salespeople of today is the tried and true art of listening.

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